When people first learn that blogs can be used to benefit their
business, they usually consider it as some form of advertising.?
But while blogs are commonly used to help promote business, there
are other ways in which they can benefit businesses as well.? The
following is a comprehensive list of ways in which a blog can
benefit your business.
Way a Blog Can Benefit Your Business #1: Advertising
Businesses often hire freelance writers to maintain a blog for
them.? The blog serves as a way of advertising over the Internet
by discussing the company and the services that it offers.? It’s
actually easier to get a blog added to the major search engines
than it is to add a Web Site.? Most companies are beginning to
realize this and put just as much emphasis on their blog as they
do on their Web Site.
Way a Blog Can Benefit Your Business #2: Customer Feedback
Your business’ blog should provide an opportunity for customers
to respond and leave feedback.? A good company should take the
feedback of their customers to heart when making business
decisions.? Remember, it is customers that keep you in business,
so don’t take what they have to say lightly.
Way a Blog Can Benefit Your Business #3: Employee Feedback
There is a small portion of businesses still operating in America
who genuinely care about their employees.? So much so that they
are beginning to provide in-house blogs in which employees can
anonymously air their frustrations and dislikes with policies.?
Skilled employees with extensive experience are very valuable in
the work world, and some companies are taking measures to avoid
turnovers by taking note of their employees’ frustrations and
trying to rectify problems.
Way a Blog Can Benefit Your Business #4: Build Employee Morale
Aside from providing blogs as a forum for employees to share
their grievances, some companies also utilize blogs to help
promote employee morale.? This is done by posting topics and
stories that pertain to the accomplishments of employees.? It
recognizes their hard work and lets them know that they are
appreciated; a feature that is absent in most companies today.
Way a Blog Can Benefit Your Business #5: Make More Money
Small businesses can benefit from blogs by placing ads for their
Internet site within them to get customers to visit, and perhaps
make a purchase.? Businesses can also team up with affiliate
programs to make a little extra money which can maybe be used for
holiday bonuses for the employees.? Just because you have a main
focus in your business, does not mean you can’t have a few side
projects that make you money also.
When developing a blog for your business, remember that
professionalism is important.? The way your blog is conducted
reflects upon your company, so make sure the blog content is well
written and free of grammatical errors.? Unlike most blogs, yours
represents your business, so let yours stand out by being
professional and different from the other standard blogs flooding
Codrut Turcanu is a full-time Top Marketer from Romania.
Sign-Up for his 6-part FREE eCourse (A $29.95 VALUE)
and discover “How To Make Real Money With Blogs”