The press release is one of the most effective ways of getting information to the public. It has gone from print and broadcast media into the realm of the internet, where it reaches millions with the click of a mouse button. Here are 8 steps to good targeted press release writing.
Step 1: The Template
You need to format your targeted press release carefully, making sure your contact information is at the top of the page with the words â€œFor Immediate Releaseâ€ directly underneath it.
Step 2: Date
Make sure your release is dated properly, and that it has plenty of time for distribution.
Step 3: Headline
Make sure the headline is an attention grabber. Follow the lead of the newspaper editors. Use current news to help you, and relate it to your announcement.
Step 4: Four Ws and an H
You must include all the information, or your press release is going into the trash. Targeted press release writing includes who, what, where, when, and how in the first paragraph.
Step 5: Style
While you want to make your writing interesting, donâ€™t use the language of a college professor, or esoteric terms. Make it understandable to the general public, and write in the style of a newspaper reporter.
Step 6: Keep It Simple
Overwriting is another way to make sure your press release goes into the round file. Donâ€™t over-inflate with embellished truths, either–that will come back to bite you.
Step 7: Use Power Words
Donâ€™t write fluff, but use more powerful words wherever possible. Make sure you show why your product or service is unique.
Step 8: Ending
Your targeted press release writing should end with a call to action, to attend this function or got to a certain website., etc. Then type ### at the bottom, the standard ending to the press release.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, â€˜Your Article Writing and Promotion Guideâ€˜
Download it free here: [http://www.secrets-of-internet-success.com/articlewriting.html]Internet Article Marketing
Do you want to learn how to build a massive list fast?Â Click here: [http://www.secrets-of-internet-success.com/listbuilding.htm]Email List Building
Want to learn more about driving traffic like I do?Â Download my free traffic guide here: [http://www.secrets-of-internet-success.com/tripleyourtrafficfast.htm]Traffic Generation
Sean Ray is an accomplished internet article writer, and uses articles to drive online traffic.