An Internet presence can help you land a job.Â By having visible content in your control ranking on the first page of Google when someone does a search on your name, you can absolutely put yourself ahead of anyone else you might be competing with for a job opportunity.
A June 12, 2006 ExecuNet Press Release (“Growing Number Of Job Searches Disrupted By Digital Dirt”) stated:
“According to a recent survey of 100 executive recruiters conducted by ExecuNet, the leading executive job search and recruiting network, 77% use search engines to learn more about candidates. Of those who use sites such as Google (GOOG) and Yahoo! (YHOO) to check the background of job seekers, 35% have eliminated a candidate from consideration based on the information uncovered online â€“ up significantly from 26% just one year ago.”
And that’s just recruiters.Â Do you think an executive hiring authority does this during a recruiting process with respect to the candidates they are looking at investing time into interviewing?
The problem that many executives have with their Internet presence is all that surfaces are press release quotes (if they have anything surfacing at all).Â Press release quotes really don’t do anything to showcase your unique executive value proposition or subject matter expertise.
This is easy to fix if you have access to the right tools and are willing to spend a little time writing.
By publishing blogs and articles on high traffic frequently indexed sites like Ecademy, EzineArticles, et al. you can create and drive content in your control showcasing your unique executive value proposition and subject matter expertise.Â This content will often rise above the press release quotes in Google ranking when someone searches on your name.Â You can also drive and associate the same content with relevant keyword phrases pertaining to the industry and/or market niches you live in.
To learn more how to take advantage of this powerful capability, dive into “Internet Presence – Case Study: Recipe for Success” and for even more, simply do a Google search on:
Personal Internet Presence Articles
Ron Bates is an expert in mission critical retained executive search. He is a Managing Principal with the retained executive search firm Executive Advantage Group, Inc. He has delivered personal executive coaching projects to former SAP, E&Y, Oracle, and WorldCom Exec’s responsible for multi-billion dollar business units, and co-founded http://www.CV-Advantage.com, a self guided job search oriented executive coaching process.
With +27,000 direct contacts on on-line professional networking platforms, Ron has been referred to as “the most connected man on Earth”. View Ronâ€™s networking profile on Ecademy.
As a recognized expert in building an on-line personal Internet presence, Ron has been an invited speaker at venues such as the Marketing Executive Networking Group, British America Business Council, Expert Connections, and is a regular guest on Netshareâ€™s â€œAsk the Coachâ€.
View Internet Presence â€“ “Case Study – Recipe for Success” at http://www.search-advantage.com
For more information on Conducting a Job Search Campaign go to http://www.job-search-campaign.com