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Blog With Pizazz

Have you ever found a blog on a subject that interests you
only to find that you fall asleep while trying to read it?

Blogs are not scholarly essays.? They are not reports.
They are not white papers.? They do convey information
but if you want avid readers, convey that information in an
entertaining, conversational way.? Let your readers get to
know you by having a conversation with them.? Ask questions
– also a good way to get comments.? Before you start to
write, get a mental picture of your reader.? Talk TO him,
not at him.

Read your post out loud – yes – out loud.? If you read it
to yourself, your brain will compensate for little errors.
Reading out loud allows you to find phrases that make you
stumble or hesitate.? Notice where your commas are.? Is it
a natural place to pause?? If a comma makes you pause where
you shouldn’t, remove it.? If you find a spot that’s
confusing, but a comma would make it clear, add one.? The
absolute rules of grammar and punctuation do not apply
here.? Readability and ‘understandability’ are what’s
important. Write like you talk, not like you write!

A word about spelling – it must be perfect.? Don’t rely on
a spell checker because it won’t find misused words like
there for their or your for you’re and on and on.? ? Reading
out loud will help with this too, but to spot those pesky
typos, read your copy backwards.? That makes you read word
for word and those typos should stick out so you can fix

SEO is important but give some thought to incorporating
your keywords in an engaging way.? Your keywords should
suggest good sentences.? If they do not, do some more
keyword research

Make your blog interactive.? Interactive?? Yes – if your
reader has something to do he will be more likely to stay
this time AND come back later.? Put up a survey or a poll.
Make him know that you value his opinion.

Don’t forget to ask him to sign up for your feed or
newsletter.? If you want him to do something, you must
tell him what you want him to do.

Pay attention but keep it light.? Make your blog sparkle
and your readers will take a shine to you!

Cathy Perkins is an author and WordPress expert who lives in the beautiful foothills of North Carolina with her two dogs.? Watch as she build a WordPress blog from the ground up at http://www.wordpressguru.com

Article Source: http://EzineArticles.com/?expert=Cathy_Perkins

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