Blogging—it’s all over the web, and I do mean all over the web. In her 2003 article, “Meet the B-Blog,” Kathleen Goodwin noted that millions of bloggers were interacting across half a million blogs, with over a thousand new blogs popping up every day. At first glance, the “blogosphere” seems like a conglomerate of teen angst, purple journalism and creepy voyeurism. How could it be any use in business?
The truth is, savvy businesses caught on to the fact that, according to Goodwin, “B-blogs can offer organizations a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange.”
Many well-known corporations use blogging to reconnect with customers and grow their businesses. All in all, it seems like Microsoft, General Motors, Boeing and Sun Microsystems might be good company to keep.
Still, for many small business owners, blogging seems about as in reach as mining for diamonds in South Africa. How does a small business owner go about blogging, and will it really work like it does for the giant corporations?
Blogging: The “What”
According to Wikipedia.com, a weblog, or blog, is “a website where regular entries are made (such as in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.”
More simply, a blog is a low-cost platform on which users can express their thoughts on a certain subject. In the case of your business, the blog’s subject would be related to your product or service. Additions to blogs are called posts, and each post can link to other information on the Internet—websites (especially your own), other blogs, articles, photos, videos, and audio files. Imagine the possibilities with that kind of power at your fingertips. Better yet, read the next article in this series–Blogging: The “Why.”
Andrea’s writing background includes features, editorials, reviews, profiles, poetry and fiction. She was the winner of the MOTA short story contest in 2002 and received honorable mentions for fiction from Writer’s Journal magazine in 2002 and 2004. Andrea served as editor of AVA (Advertise Virginia) Magazine from 2005 to 2006. Check out her blog at http://creativewithwriting.blogspot.com