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Can Podcasting Hurt You in Search Engine Rankings?

The short answer to this is yes and no.

Search Engine Rankings are a function of Page Optimization and Site Popularity and are centered on your webpage’s content and how the words on your page match up with what a person types into a search engine ’search’.

For example, if you have a webpage about the pros and cons of certain types of cat food, you most likely have text on your page about dry cat food, wet cat food, raw meat, etc.? When a search engine spider scans you page, it will index on the predominant terms on your page – ‘wet cat food’, ‘dry cat food’, etc.? It will then match up its index results to customer’s search phrase.

What does this have to do with Podcasting?

Let’s think about this logically.? What is a podcast?? It is nothing more than an audio file that people access on the internet.? In a 30 minute podcast, you can have tens of thousands of words in a spoken audio form – which a search engine CAN’T access.? Do you see the problem now?? The search engine can only index written content.

What to do?

There are a couple ways to tackle this problem.? The first and easiest way is to write a summary about the content of the podcast, highlighting the key themes and phrases that seem to describe it best.? This is what most podcaster’s do.

There is another option, however.? You can transcribe (or have it transcribed for you) your podcast audio and place the text on a page on your site.? Now, think of this – tens of thousands of words of pure, rich content on your site.? The search engines will go bonkers with delight.

Most people don’t have the time to transcribe their material and so that’s why podcasting transcription services have sprung up.? If you Google the term “podcast transcription”, you will find a myriad of companies out there that do this for a fee.

Whether you want to start out by doing this yourself to save some money or you want to hire it out, transcribing your podcast is golden way to add great, rich content ‘food’ for the search engines.

For other great articles about podcasting, blogging and other internet marketing themes, please visit http://AskStanBeck.com

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