Unlike personal blogs that simply convey information about the writer’s day, or thoughts about life or certain issues, a blog created to promote your writing and writing services can be a powerful marketing tool.
In that case, the blog doesn’t need to be ALL ABOUT YOU.
In fact, the more you post about other writers, writing opportunities, and writing services, the better FOR YOU.
Why is that, you ask?
Well, for one thing, as a writer you want to attract other writers to your blog as well as people who are looking for a writer to write something for them.
Use your blog to show off your writing skills and talents, of course.
But also stop and think about this – How can you best SERVE the people who read your blog?
Many times, you can best serve your readers by directing them to information written by and/or about someone else.
Still, your readers will consider you a valuable resource because you provide them with the kinds of information they need, even if you don’t write, or directly provide, all of that information yourself.
And that will cause readers to come back to your blog time and time again because they know you’ll always have helpful resources and information for them.
Another big plus for you is – since you don’t have to write every single post for your blog yourself, you’ll actually have more time to do other writing assignments. But, look for available articles at online article directories. Don’t just pull content from other writers’ blogs.
The other big payback to you for giving information from, and about, other sites and writers will be that those other sites and writers you direct your readers to will be thankful that you sent traffic to their sites, so they’ll likely send traffic to your site(s), too, from time to time.
It’s a win-win-win situation. You win, your readers win, and the other writers you direct your readers to win.
For other ways to use your blog as an effective marketing tool for your freelance writing business, visit The Working Writer’s Coach at http://www.workingwriterscoach.com and sign up for The Morning Nudge. When you do, you’ll also receive two free ebooks for writers. Join a professional network of other freelance writers at http://www.myspace.com/suzannelieurance and broaden your online resources.