WEB READERS SCAN YOUR PAGES IN A NANO-SECOND!
Your second grade English teacher never taught you about how web readers will be viewing your site’s web pages when you finally put together that great web site you have been dreaming about for years. She never told you that these web visitors would dissect the information you have on your pages in less than five seconds overall when examining your main topic and headline titles, but that is exactly what they do, and you need to know how to write for that type of speed reader immediately or your web site will never succeed like you want it to.
VIEWERS READ CONTENT FOR WEBSITES IN A FAIRLY COMMON PATTERN
Studies that have taken place on the exact eye pattern that is most common in every web reader gives a strong indication that web viewers read every page in a horizontal movement across the upper part of your page’s content are first. After that, the reader will across your web page in a second horizontal movement that will not be as thorough as the first movement was. The third and final movement of your reader’s eye will go in a vertical direction that indicates your reader is systematically scanning the web page’s left content area for any more vital information he can gather from the content of your web page that he will either enjoy or find dull and boring.
How does this knowledge help you in writing future articles or blogs for your own website? Because now you have a better awareness of how you can grab the web reader’s attention to specific areas in you web pages and make sure that he is not bored at all by putting the most pertinent and vital web content where his eyes will go to first.
THE IMPORTANCE OF KNOWING HOW YOUR VIEWERS READ CONTENT FOR WEBSITES
1. You now know that all of your paragraphs and bullet-points must contain very important information within them. Since the readers to your web pages will scan down the left side of your content page in the last movement of their eye pattern, your subject headers and titles must be in bold and contain pertinent and vital information to the paragraph’s subject, thus allowing the web reader to finish reading your blog or article because he is now intrigued by your subject headings.
2. Your content page must have the most important and vital information contained in the first two paragraphs of your article or blog. Your reader will tend to read more of the first paragraph of your article than the first based on these eye patterns, but to increase the chances of him reading your second paragraph, make sure the content is more compelling in the second one than in the first paragraph.
3. Most of your site visitors will not read your articles or blog in a word-by-word manner like that do when reading magazine articles or newspaper articles, so make sure you are aware of this fact at all times. Otherwise, you will be writing all of your articles for no reason at all, because your site visitors will grow bored because you continue to write in the old-fashioned newspaper-style instead of in the information heavy web writing technique that is now required to keep your web page viewers glued to your site.
SCANNING BEHAVIORS OF INDIVIDUALS DIFFER GREATLY WHEN READING CONTENT FOR WEBSITES
When a web viewer is actually looking for prices on DVD players, for example, he is using a wildly different scanning style than a woman looking for information regarding the best restaurant in Hawaii to visit when he she finally makes that airplane reservation next winter. The man looking for those DVD player prices will stop and and stare at the prices he finds attractive, while the woman’s eye pattern will scan the restaurant listings very quickly looking for food items that strike her flavor palette in a more visceral fashion.
Now you are equipped with a real scientific method of bringing compelling and strong content to all of your future web readers to your site. Whatever you do, don’t forget how to use them, or all of your knowledge will be for nothing.