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Increasing Your Profits – Press Release Marketing

If you are the owner of a web based business enterprise, or a venture that operates in the brick and mortar world, you need develop a complete and comprehensive marketing a promotion plan.  As part of that program, you will want to consider press release marketing.

What is Press Release Marketing?

In simply terms, press release marketing is the use of free media to generate interest in your business enterprise.  Press release marketing is used to drum up interest in the products or services that you market through your business venture.

Targeted Press Release Marketing

One of the key elements of crafting a successful press release marketing program is to understand the importance of targeting your communications to the media.  Quite like in marketing generally, it is important that you target your press release marketing efforts to a particular audience.  For example, if you are in the business of providing certain products or services that are used by senior citizens, you will want to make certain that your press release marketing efforts focus in on those publications and other media outlets that are accessed with regularity by older men and women.

When all is said and done, press release marketing is one of the most effective ways of promoting your business enterprise.  In this regard, you might be well served considering retaining the services of a professional to assist you in developing a meaningful press release marketing plan and campaign.  Retaining such a professional can be a solid investment in the future of your business enterprise

Want to learn more about it?  Download the free ebook, 7 Steps to Internet Marketing Success.

Article Source: http://EzineArticles.com/?expert=James_Krawder

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