The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.
Internet Marketing – Blogging As An Effective Internet Marketing Tool, Part 1
Perhaps you have a new website you want to get indexed with the various search engines as quickly as possible. Or you may have an existing website which you want to position well in the search engine results. Maybe you even have a good performing website which you want to remain competitive. Whatever the reason may be, you’re sure to benefit from reading through this article about the value-added blogging brings to your Internet marketing.
Web logs, or blogs as people popularly refer to them, were originally designed for social purposes. People used them as online diaries where they could post their thoughts, the events of their days, their secret desires and the likes. But blogs possessed some very special qualities that internet marketers found hard to ignore.
Blogs figure prominently in search engine results. The first few pages of some searches would yield a number of blog sites occupying the top spots.
Blogs are basically free web publishing tools. A little creativity and it becomes a website in its own right
Blogs are easy to update.
Blogs have their own communities. Bloggers often link with one another.
Blogs are free.
Blogs are incredibly user-friendly, great for sharing useful information and for effective positioning of your products or services in your marketplace or specific niche.
It’s not surprising then that online businessmen and businesswomen started using blogs for marketing purposes.
Business blogging is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click.
A blog can add value to your web site, or it can take the place of a web site completely. If you don’t have a web site, no problem, your blog will give you the internet presence you need.
Just remember that you should use your blog to express your personality, enhance your credibility and build trust with your readers. Continuing to inform with quality, highly relevant content will ensure that you are regarded as having the expertise you wish for.
If you do have a web site, your blog page builds loyalty, because if you are providing quality, interesting content, your visitors will return to your site. And because it’s a web page, your blog will appear on search engines. You cannot lose. As it grows in popularity and prominence it attracts even more new visitors.
If you are totally new to blogging, I would recommend that you create an account with http://www.blogger.com , owned by Google, the most widely used search engine on the ‘net. Plus, it’s totally free.
For the more experienced it is also worth checking out http://www.wordpress.com with its comprehensive range of themes, optional plugins and increased functionality.
O.K. Let’s get started…
If you are already convinced with the huge potential of business blogging for marketing and targeting an increase in sales, you are now ready to start blogging
Create a blog dedicated to the theme or topic of your main website.
Post regularly, and include a link to your website in majority of your messages. Also include your links with popular keywords as anchor texts.
Include a permanent link to your own website on the navigation bar or sidebar.
Don’t worry about posting long articles. Relatively short posts of 200 or so words are fine as long as you continue to add value with each post.
For even better sales and marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories.
Do not forget to include your main URL in all your blogs. Be sure that your blogs contain information with value and are always updated to ensure readers return.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogging to get the best benefits. Use highly relevant keyword phrases to generate high ranking status with search engine traffic. More traffic means more potential sales.
Thanks for reading. To read more about Internet Marketing and Blogging, see “Internet Marketing – Blogging As An Effective Internet Marketing Tool, Part 2”.
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