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Press Release Magic

A Little Used  Technique To Get Hundreds Of Sites Linking To You

Have you got as  many visitors to your web site as you want?  Most of us haven’t and if we don’t  want to spend a fortune in advertising we are left with search engine  optimization, and other time consuming and frequently unrewarding tasks.

It’s not easy to  get traffic to your web site. There’s only room for 10 sites on the first page  of Google and as almost nobody searches past page three you have to rank in the  top 30 to be found. That’s the top 30 of thousands, sometimes millions. Not an  easy task unless you are marketing something very obscure. Trying to optimize  your site to increase your ranking can take up all your time, and time is money.  Even then you may just as easily be dumped when Google next changes its  criteria- which happens at least every 6 months.

There is one  criterion that Google never changes though, and that is the ranking it allocates  based on the number of sites, especially important sites, that link to yours.  Google loves back links, as they are called. Not all back links though. It  defimitely does not like link farms or links that are not related to the topic of your site. In other words your incoming links have to appear to be natural links. Google thinks this is a  good way to tell whether your site has value. If it has lots of natural links it  must be important and you will be ranked higher. But there again getting links that are, or at least look, natural is very hard work and takes up way too much time.

There is a better  way to get highly targeted back links that few people make use of and that is by writing and submitting press releases. A press release is  simply your message to the world that you have something new and interesting to  share. And it does not cost you a cent. Web site publishers are always looking  for new content and if your press release is newsworthy it will find its way  onto their pages. Sometimes it will stay in their archives for months, all the  time showing your link.

You will only get  this free publicity if your press release is worthy of it. Most press releases  are immediately released to the trash can. This need not happen to you. Your  press release will make it if you follow these simple rules

Write a snappy  headline that compels the reader to continue reading.    Follow the  headline with a brief summary of the release.  Make it sound  like news, not an advert . Don’t use adjectives like wonderful, killer, amazing  etc.  Write for the  public not just for journalists, this press release will be read by your  potential customers.  Is  there is anything topical or in the news that could be linked with your product?  If so that is an advantage you should make the most of.  Formatting your press release properly is very important too. There is an  accepted template that must be adhered to. Find out what it is.  Find a press release site online and read the requirments or  use press release  software.
     
If you do this right you could have your press release with your links in it being added to news feeds all over the internet within days.

And all  this  for free!

Author Details
Liz Beresford is a writer and webmaster. Liz uses and recommends Press Release Equalizer as  easy way to write and distribute your press releases. Check it out here: http://www.insider-gold.com/pressequalizer.html

Article Source: http://EzineArticles.com/?expert=Elizabeth_Beresford http://EzineArticles.com/?Press-Release-Magic&id=338843

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