The press release used to be a major part of any marketing campaign; however, as viral marketing, web sites, and commercials use up so much of the marketing budget, press releases have taken a backseat. Nonetheless, you should at least debate using them as part of your marketing campaign.
A press release gets out word by acting as a connection between your project and the press. It can also be used in discussion forums. As a press release gives all of the relevant information in a concise format, it makes a perfect way to introduce your project to the world, giving potential customers all of the relevant information in order to let them make the choice of whether or not to go there.
Just remember to match your press release to the appropriate media. It can be a waste of time to post your press release in the wrong forum, and possibly even create a minor backlash against your site (if you can’t be bothered to find out if your site is appropriate to the forum, then posters can’t be bothered to go there, and they may tell friends to avoid your site for that reason). At the same time, make sure that you choose the appropriate media for your site as well, or you are just wasting your time.
The press release can be your best friend if used appropriately. Just remember to place it where it will have the most effect, and it will do wonders for increasing your numbers!
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