To create traffic to your web site it isnâ€™t necessary to only use online promotional mechanism.Â Many conventional promotional mechanism work well also.Â A good example of an inexpensive way to create traffic online is the use of press releases. A press release is easy to create, easy to distribute and, if published, has an immediate effect both on your traffic and your search engine rankings.
To create traffic using a press release the first thing you need to do is to create a â€œpress list.â€Â Â A press list is a database of editors in various publications.Â Often this can be assembled easily by searching the web site of the targeted publication.Â Donâ€™t look for the managing editor â€“ try to find the editor most likely to cover stories related to your product or service.Â As an alternative to building your own press list, you may choose to use a news wire service.Â There are a variety of these but they general charge a fee for distribution of your press release.
Once you have your press list assembled, work on your press release.Â Generally speaking it should contain the following information:
(a)Â a headline (e.g. â€œMumblefritz releases eBook on Pet Groomingâ€)
(b)Â an explanatory sub-heading (â€œNew eBook contains complete do-it-yourself grooming instructions for cats and dogs.â€)
(c)Â a dateline (e.g. Monday, March 23, 2007 â€“ Baton Rouge, Louisiana)
(d)Â one or two paragraphs about the your topic
(e)Â a short summary paragraph that describes you or your company â€“ make sure it includes your web site address!
Donâ€™t go overboard in your press release.Â Editors get bombarded every day with wild and unreasonable claims.Â As Sergeant Friday used to say on â€œDragnet,â€Â â€œJust the facts, Miss, just the facts.â€
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