Press release may be defined as an article that is written to highlight any newsworthy event or happening of the company that is written in journalistic style. Although writing a press release is quite easy, there are some basic rules that are to be followed when a press release is to be written.
The first basic rule to write a press release is to decide your story. The theme of the press release should be decided with great caution. Whatever be your story make sure that your press release gives all the answers of why, what, where, who and where.
The next basic rule of writing a press release is to write your press release clearly. The language used in the press release should be impressive but simple for the readers to understand. Provide newsworthy information to your readers. Do not make it a method of advertising for your company.
Another basic rule for writing a press release is to make the content of your press release interesting for the readers. The content should have the ability to grip the reader and convince him to read the entire press release.
Giving suitable importance to the title of the press release is also very important. The title of the press release is the first thing that a reader comes across.
The next basic rule of writing a press release is to make your press releases to the point and brief. Long press releases are quite boring for the reader.
Another basic rule for writing a press release is to properly format your press releases. Make your press releases are grammatically correct.
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