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Search Engine Optimization Strategies – Backlink Building

Backlink building or creating inbound links has become a great preoccupation for web masters and search engine optimization professionals.? Backlinks or inbound links are links found on another web site that would lead anyone clicking it to your web site.? Backlinks have grown so important that software for auto linking have become just one of the many link building tools in the search engine optimization arsenal.

— The importance of inbound links —

Why are inbound links so important, though?? Links leading to your site create the impression that your web site has something worthy and relevant to say and offer.? It doesn’t matter that you may not agree with this generalization.? The search engines do and in page ranking, link popularity is king.

Inbound links from quality and relevant web sites give your site high link popularity ratings and the search engines will let this count towards your page ranking.? The more inbound links you have from these quality and relevant web sites, the higher your link popularity becomes, and the more they enhance your total page ranking.

— Valuable inbound links —

Let’s talk about quality and relevant web sites from which you must obtain these backlinks.? A web site is quality web site when it has a high link popularity and page rank itself.? The more reputable the web site is, the higher its quality and the more valuable is an inbound link from that site.? A relevant web site, on the other hand, is one that has content similar to yours.? Say you are running a web site that sells antiques.? In this case, inbound links from other online antiques stores or web sites that provide information on antiques are more relevant than inbound links from pet shops.

You have to remember that the quality and relevance of your inbound links are more important than quantity of inbound links.? Of course the ideal arrangement would be to have many quality and relevant links, but failing that, you should aim for quality and relevant backlinks rather than countless weak inbound links.

— Reciprocal linking —

Some web masters solicit inbound links from other web masters through reciprocal linking.? Reciprocal linking happens when one web site contains a link to another web site that also contains a link back to the former web site.? This is the ideal arrangement for web site administrators who are having a hard time obtaining inbound links; that is, until search engines wised up to the trick.

Now, search engines consider inbound links and outbound links together when grading link popularity and page ranking.? The former raises your score while the latter actively dilutes it.? This new scoring system could be detrimental to web sites whose SEO strategy hinges on reciprocal linking without consideration to the quality and relevance of the other web sites it’s reciprocally linked to.? If your web sites are linked to unpopular and irrelevant web sites, then the inbound links that these generate do not count much, if at all.? On the other hand, the outbound links that point to these same web sites would still be counted against you.? The result is decreased link popularity and page ranking.

— Link farms and site interlinking —

To obtain inbound links, some web masters have stooped to building web pages or sites that provide only one-way links to other web pages or sites.? Others have created other web sites which are heavily linked to the original web site.? Creation of link farms is intentional SEO practice while site interlinking usually is mere ignorant practice.? However, both of these practices are unacceptable backlink building strategies that have corresponding consequences.

David Bain is the author of the free report “Top 10 Search Engine Optimization Mistakes”. Visit http://www.Top10SEOMistakes.com to download the report today.

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