Social media, in its purest form, is not the best way to use Social Media. After months of research, I now realize that social media websites like Digg, Reddit, StumbleUpon, Propeller, and Mixx are good for search engine optimization, but not ideal. A gun is good for hitting people over the head, but they can be used much more efficiently if used for their proper purpose.
For several months, I have used this blog to go after both facets of internet marketing that I hold dear to my heart and paycheck. I’ve branched out.
Social networks, social media, and social bookmarking are turning into big business. First, they were exploited for marketing, but not properly. Then, the search engine optimization benefits became clear. Now, we’re back to marketing, but companies are doing it a little differently this time. So, I built Social News Watch, a blog dedicated to finding the best articles on the internet about social media, as well as writing some of my own observations about this growing trend.
Actually, “trend” probably isn’t the right word. It implies temporary status, and I believe that “the social web” is here to stay in one form or another. Companies such as Ford, IBM, CNN, and others are starting to get more into the segment. There are new products such as YouTube marketing, social media news releases, and viral blogging that are starting to take form and take hold.
Heavy hitters such as Facebook, Digg, and Google are applying countless hours and dollars into finding the best ways to leverage their positions smack dab in the middle of the segment. It’s worth a watch, and that’s what this blog will be about.
Watching social media.
There are other blogs out there that discuss the topic. What we’ll do here is sort through the hundreds of articles posted weekly on the subject and offer them to the public with a brief synopsis. Not a scraper blog, but rather a compilation of quality news broken down to their simplest form, almost like a human edited news feed reader that eliminates the bad and highlights the good.
We want to highlight the startups that just might make it as well.
We will be posting like crazy for a while to catch up, but once the dust clears, it should be a true social media resource. Any feedback is greatly appreciated.