The object of most blogs is to put out information via the internet, whether it is for business or personal purposes, which will be read by as many people as possible. The best way to accomplish this is by creating pages that are easily read and easy on the readers’ eyes.
Without an eye-pleasing page set-up, you will not keep any reader on your page – no matter how good the actual content is, for more than a few seconds. So what should you be doing (or not doing) to create the best reading environment?
First, and most importantly, consider the color of your text and its background. It is very difficult to stomach text that is a neon green, or pink against a banana yellow background! That is an unfortunate design flaw that is seen on too many sites.
Black text against a white background may seem boring, but it is very legible and easy on the eyes. Ok, it does not have to be just black and white, but you get the idea. As long as there is sufficient contrast between the text and your background (preferably dark against light), there are a variety of eye pleasing color combinations to choose from – just stay away from neons!
Font choice is the second most important consideration. You really do not want to drive your readers away with fonts or a layout that make them uncomfortable. The best font for blogs is one that is simply easy to read, with letters that have an even span, and are balanced in height to width ratio. In other words, it is hard to read text that is thin and narrow, or large and bubbly (overly-rounded). Fancy text with extra flourishes are fine for titles, but hard on the eyes when used for the entire body of your blog. Some of the most popular fonts from the reader’s perspective are Arial, Verdana, Trebuchet MS and Times New Roman.
Following are a few more helpful tips you should keep in mind:
1. Do not mix fonts. Using more than two different fonts on a page can be distracting and unattractive.
2. Do not abuse the use of italics – it is overkill and can loose its effectiveness. Same goes for bolding.
3. Use a font size that is easy on the eyes – usually something in the 10 to 12 point range. Smaller fonts may be hard to read for both young and older readers. It is okay to use larger fonts for titles, of course.
4. Allow enough space between lines. When the lines are too close to each other, your text is harder to read (about 1.5 em is good). This also goes for lines that are too far apart.
5. In addition to being conscious of your line spacing, look at the length of your lines. Are you leaving enough space for a comfortable margin on either side, above and below your text?
6. It is a good idea to show your work to others that you trust to give you honest feedback.
All of these attributes will leave your blog with a clean, attractive, professional look that is easy to read, and will more than likely increase the chance of your reader finishing your article, or blog post. After all, the point is to get your message out to as many readers as possible, right?
For more information on how to make the most out of your time online, whether you are blogging or building websites, visit [http://www.momsnetbiz.net/]Work at Home Mom, an internet marketing blog.