Many online mentors stress the importance and fundamentals of creating a blog for a business opportunity. When the online world of Blogging hit the Internet, many entrepreneurs frowned upon using it as a marketing tool, while others quickly plugged their small or large business into a blog. In todays online world of Business Blogging, sometimes referred to as B-Blogging, every entrepreneur is now looking at B-Blogging as a form of social networking or to enhance their customer base.
To blog properly focus rather on informational pieces then on advertising. Compared to a website or advertisement you are not outwardly advertising but actually offering information to your consumers. Your customer base is consistently getting email campaigns, seeing pop ups, and classified ads bombarding them on the Internet. In contrast a blog will give them a real person. Not some computer guru popping fancy advertisements in their face. This gives them someone they can relate to as a person.
You have a business, are you wondering if a blog is for you. You be the judge below is some advantages to blogging.
1.) Branding – Writing as though you are an expert in your field. Write on your products and services as though you are a leader in the industry. Consumers naturally are drawn to mentors who have background of information that can assist them. Write as though you own your niche market. Educate yourself so that you can add valuable information to your readers. Don’t just post to post. Post something that will benefit your visitors. Continue to post articles that builds your credibility. Soon you will be an expert in your field, not only from writing about it but also from spending time researching your field.
2) Increase customer relations – We cannot build a relationship with our customers when we are working online. They don’t have the benefit to look at you and decide if you are trustworthy. Well written blogs allow visitors to get to know you. It keeps a connection with your potential customers as well as your existing customers.
3.) Enhances your SEO classes – Using this form of article writing you do not have to worry about if you have HTML experience. Most resources offer a word pad that will convert your content to HTML.
You can also link other articles, websites, or other peoples blogs to your posting. Search engines love this fresh circle of links pointing to your website. Using these tools will allow your page to move up on the search engines. If you consistently add fresh new content this will also enhance your seo efforts.
4.) Have News – Have exciting news, or promotions. Blogs are a great way to get new information out to your customer base. In addition to that think about the benefits of covering your business news on the radio or television. Blogs are not that much different. The biggest difference is the cost and with blogs the news actually stays with us longer.
5.) Target Your customer base – It is suggested that Writing content on what intrigues your customers will draw that targeted traffic to your product or service. Find out what interest your target audience and write about it. Giving your client base valid information while educating them can assit them in making a decision if your busness or service is the right fit for them.
In conclusion if you are in business, a blog has the potential to be a useful marketing tool. Before starting your blogging experience know your target audience. Coordinate your efforts according to the general interest of your article. And have fun with your blogging experience
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