Blogs may have originated as a means of online journal writing and community building, but the use of this model won’t accomplish much for the online entrepreneur. Unless your cats are far cuter than every other bloggers’ or unless you are an amazingly interesting person with some tremendous writing talents, your personal blog will get lost in the chorus of voices that crowd the world of blogs. In order to making blogging profitable, one must select a good topic upon which to focus.
Topic selection is at the very root of blogging success. The idea is to choose a topic area in which you can be competitive. Optimally, you can find a blogging niche that is underserved yet has a high level of interest. This will allow you to attract a great deal of visitors more easily which, of course, translates into higher profit levels.
There are a few factors to consider when choosing the subject area for a “money blog.” First, one may want to attempt to find a subject area in which they have a personal interest, especially if they plan on writing their own content. This is because successful blogs require regular updates and it can become difficult to regularly produce quality information if one has no real interest in a topic. If someone opts to hire a writer to produce their blog posts, however, this is a far less important factor.
Second, one should strive to find a topic area in which interest is at least relatively high. You may be able to rule the search engines on the topic of “17th century wooden paperweights,” but there are so few, if any, people with an interest in the subject. Thus, that number one ranking in Google will not produce the kind of traffic stream you will need to turn a healthy profit. It may be more difficult to enter a more competitive marketplace, but the potential rewards are far greater, too. The key to this element of topic selection, however, is not just writing a blog on a hot topic. It is finding a field from which a healthy number of visitors can be culled.
Third, one will want to find a market that is underserved. Basically, you are looking for a strong disparity in the number of interested parties and the amount of readily available information. If you can find a topic in which many people are interested but that is not well-covered online, you will be sitting upon a potential blogging gold mine. It is perfectly acceptable to build a wonderful blog and to expend the effort to compete in a more crowded area, but this does require much more work. Finding an underserved niche and filling a hole in the marketplace is a much easier way to produce blogging revenue.
Choosing a topic for your moneymaking blog can be a challenging process. This first step, however, is probably one of the most important. The choice of a topic not only establishes the nature of the blog, it also (in large measure) determines its potential for success.
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