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Writing Press Releases

This piece of writing aims to help you to write successful press releases. Here you can find some easy tips and communication techniques to write an effective press release. While there are no set rules for writing a press release, there are some basic course of actions that point the way to more successful press releases.

To start with, the first thing that really distinguishes a good press release from other middling ones is the value of the news which needs to be properly pooled in with a unique style and format. The length of the press release also affects the interest of the reader. Making the press release long can easily disperse the interest and make the news boring and tedious to read.  The length of a press release should not be more than two pages. However, the optimized length is of one page except in rare instances.

Usually, the reader feels to go further reading the press release only if the first paragraph seems to concern him with anxiety or curiosity. Also the title needs to be catchy in order to hold the attention of a person looking for news.

Another issue that can make a press release more interactive in nature is giving emails or contact number of the writer. Telephone calls are generally unwanted. An email option is fast and intrusive. It takes just a second for the reader to contact the writer of the press release through email.

Avoid a marketing pitch in your press release, as it really lacks substance. The words are just meant to take up more space. The best place to put the promotion is in one direct quote or maybe.

Therefore, get to the top and tie your press release with a current news!

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Article Source: http://EzineArticles.com/?expert=James_Krawder http://EzineArticles.com/?Writing-Press-Releases&id=550957

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