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Becoming The Spider: Next Generation SEO Tactics

Just when you believed you had all your SEO tactics?
figured out, the web goes and changes on you. Not just
the rules of the game but it takes the whole web platform
right out from under your feet and changes it. What’s a
poor webmaster to do?

Web 2.0 changes the whole ballgame. It not only places
the Internet user squarely in the middle of things,
but it gives that user the means and power to create
and manipulate data. Web 2.0 dramatically changes how
we view and use the web. Actually, in many respects,
it creates a whole new Internet.

What Is Web 2.0?

Just what exactly is Web 2.0? What does it mean?
Is there a precise definition that all webmasters can
get their heads around and understand? Not really,
many believe Web 2.0 is just another one of those
contrived buzzwords, signifying mostly marketing hype!

However, perhaps the simple definition can be found in
the word “you”! Time magazine probably summed it up
best by making reference to the “you” in user generated
content. Web 2.0 is basically all the platforms that give
us this brave new user-powered interactive Internet,
generally referred to as ‘social media’.

Web 2.0 can be seen or manifested in such sites as
YouTube, MySpace, Del.icio.us, Digg, Squidoo…
Web 2.0 uses scripting languages such as Python, Perl
PHP, RSS… to construct interactive platforms that
websites can use to create all this user-generated
content.

Many refer to these evolving formats and scripting platforms
under the name AJAX and no this does not refer to the popular
cleaning agent under your kitchen sink! This AJAX (Asynchronous
JavaScript and XML) comes from Google and takes web based
interactive programs such as Google Maps, something that’s
usually associated with desktop applications, but is now being
applied on the web. If you have used Google Earth, you will
realize how powerful and revolutionary these new applications
can be, not to mention, they are a whole lot of fun.

Where Did The Name Web 2.0 Come From?

Many point to Tim O’Reilly, the constant innovator
of many technological changes on the web. O’Reilly has
been at the forefront in discussions and conferences on
the nature and substance of the ‘meme’ open source
platforms dominating the new social media.

How all this new media plays out is anyone’s guess but all
webmasters should optimize their sites for this new Web 2.0
and take full advantage of all the SEO possibilities presented
by this brave new Internet.

Here are a few SEO suggestions you can try:

1. RSS/Blogging

You must place a blog and RSS feed on all
your sites. This is a fairly simple procedure to do with
free server-based programs such as WordPress. Having a blog
and RSS feed will place your site into the whole tagging process.
Each category you create in your blog will be seen as a tag by such
sites as Technorati. RSS stands for ‘Really Simple Syndication’
and your RSS feeds will get your content distributed across
the web. A simple and easy way to tap into the new Web 2.0
universe.

2. Create some Google Juice!

Join as many of these highly
interactive sites as you can: MySpace, YouTube, Del.icio.us,
Digg, Wikipedia … my favorite is Squidoo, where you can
create Lenses on different topics that interest you. User driven
content that’s utilized by all the major social media sites.
Of course, link back to your sites in your posts and creations
in these user-created content havens and watch your PR ratings
go way up.

3. Use Interactive Scripts

Place interactive scripts and
platforms on your own sites. Have membership forums, polls,
blogs, feedback forms, user-contributions… to build unique
content driven sites. Become the spider!

4. Tagging (Folksonomy)

Be constantly aware of the tags (keywords)
you’re creating with your blogs and sites. This can have a very
beneficial effect on your traffic and rankings. Closely relate
these tags to the content on your sites and build higher rankings
in all the major search engines.

5. The Long Tail

Especially important for affiliate marketers,
you need to cover special niches where there is less competition
and content. These narrow niches make up a large portion of the
whole vast web, creating content in these unique areas will get
your site included in the search engines a lot quicker and keep
them there a lot longer.

6. Holistic Web 2.0

Be constantly vigilant in placing your sites
in the whole ‘Interactive Game’, building links and partnerships
with the important YouHubs: MySpace, Del.icio.us, YouTube, Digg,
Squidoo… the more connections you have, the more your own sites
will prosper.

Be The Spider!

No doubt, Web 2.0 will play an ever increasing role in the
development and evolution of the web. Make sure your sites are
optimized and in the ‘You’ game. Create blogs, RSS feeds,
interactive forums, membership areas, user-generated content
and truly make your sites interactive havens in their own right.
Just remember to tag everything and your sites will reap the
benefits of this new Web 2.0 generated SEO gold rush.

The author is a full time Internet Marketer with numerous
sites on the web, including two niche sites on Internet
Marketing. His main site is Internet Marketing Tools

For the latest and most effective marketing tools try:
Marketing Tool Guide

Copyright © 2007 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.

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