A blog is a personal journal that the author uses to record
your conversations. It usually can also be syndicated on
the internet using a RSS feed. This particularly becomes
interactive when comments and trackbacks turned on which
enables interactions between the author of the blog and
readers of the blog.
It is significant to have suitable objectives and a
strategy before you begin to write the content for your
blog. Also you may need a thick skin as you may get some
readers who disagree vehemently with your views. If you are
running a company it also adds the human touch which is
necessary to interact with your subscribers and customers.
The first and most important step is to choose a profitable
niche market. A niche market by definition is a market that
is not big enough for a very big competitor to enter. A
typical example is that a big company like Amazon will not
focus on a niche market like bonsai trees. This kind of
market is ideal for an internet home based company. If you
are an expert in this field you can create a blog on this
The second step is that you need to build an opt in email
list. The reason for this is that this necessary so that
you can market to your list over and over again. This step
is vital for success in any internet business. You need to
capture the name and email so that you can make money from
your future email promotions.
The final step is to be able to monetize your traffic. This
will come from placing contextual advertising like Google
Adsense on your blog or affiliate links with products
related specifically to your niche.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.