As I write these the numbers are already out of date but they will certainly give you some ideas of the more lucrative areas to potentially target (but be warned, these areas are a lot more competitive):
gloves? ? ? ? ? ? ? ? ? ? ? 60020 $? ? ? 1.05 $? ? ? ? 63,021.00
currency? ? ? ? 4140571 $? ? ? 0.23 $? ? ? 952,331.33
cruises? ? ? ? ? ? 3962320 $? ? ? 2.20 $ 8,717,104.00
I’ll just explain what I’ve presented. ‘gloves’ is the keyword, the 60020 is the number of monthly searches for that keyword, $1.05 was the highest bid for the click on Overture and the last column is really a meaningless column,? it is the volume of searches multiplied by the highest bid, but it does give you an idea of the scope of that particular market. I guess I’m just trying to demonstrate the vast difference in markets out there so it is very important that you do your upfront research prior to committing hours and resources to any site. We’ll do more on that in the modules to come.
One thing I want you to quickly get your head around is a thing called Google PageRank. It used to be a lot more important than it is today but it still plays a role in determining a site’s attractiveness, both to Search Engines and prospective link and financial partners.? I think the best thing I can do is to quote from Google:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.
Everything clear now? I thought not. Again we will come back to this in more detail in a later module but for now just know that it is important that you get links from related sites and that the link to your site contains the keywords that you’re targeting. Yep, much, much more on that later but I like to drop these little seeds in as we go along so they have a chance to germinate in the coming weeks.
In summary, a good Page Rank in a good competitive sector is worth a lot more than the same Page Rank in a less competitive sector. In other words, all page ranks are equal but some page ranks are more equal than others.
Allen Jesson writes for several sites including one that specializes in internet marketing and one that helps you make a million in 365 days and then of course, Allen Jesson.com.
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