Using your Real Estate website to its maximum potential is essential today. There is no reason to have a pretty website with pictures of you and houses you have sold, and pay for it to be hosted monthly if you’re just using it as a business card. Your website can pull Real Estate leads to your business if you use it the right way. By having blogs and xml feeds from other blogs on your Real Estate website, people will easily find your website. Furthermore, these are prospective customers who are already interested in your line of business because they searched for it in the first place.
Your Real Estate blog can be the first point of contact with a potential client-your blog starts building a relationship even before you know the prospect is there. And when your blog gives visitors information that adds value to their lives, they’ll want to come back.
First impressions are crucial in the process of turning Real Estate leads into sales; an online visitor’s first impression is determined in large part by the quality and content of your blog. Use blogs on your Real Estate website the right way, and you will have a rainmaking website.
• Be a Keyword King. Using the right keywords in your blog postings will direct people searching for Real Estate experts or new homes in your area to your website. Also, adding an external blog that is rich with your Real Estate or location specific keywords to your website through an rss feed will make it easier for your website to get more traffic which means more leads.
• Post, Post, Post. Post to your blog at least once a week. That is the only way to guarantee that your Real Estate website and blog will hit higher on search engines. Post as if you’re watering a plant, if you don’t do it consistently, it will die. That’s how search engines see your site, if you don’t refresh it with new
content, they will see it as dead. You don’t even have to post blogs that you write, you can post other peoples’ blogs through rss feeds, or copy and paste from news articles on Realtor.com as long as you give proper credit to avoid copywright infringement.
Imagine this: if you post 1 blog posting a week, that will amount to 52 new pages of content per year that the search engines will see as opposed to your competitor who doesn’t blog and has the same 8 to 10 pages month in/month out. If you were to blog twice a week, that would be 104 new pages of content…. And so on. You can see how in a content-hungry search engine world how this gives you a great advantage.
• Use your feedback. By taking the comments that people give you on the articles you add to your Real Estate blog, you can make your blog and Real Estate business more effective in sales and customer service. See them as constructive, even if they are critical. Your readers and home buyers will take note of the fact that you value their input and respect you and refer you to other home buyers.
• RSS Feeds are necessary… and cool! Adding rss and xml feeds of other blogs and news websites will keep your website alive and direct many people to your website. You must choose the right feeds that pertain to Real Estate or the communities you serve, and that are specific as well. You will be very surprised at the amount of people that are directed to your website because of one or two words that they search for. By adding other feeds, you don’t have to do as much work as you do with your own, internal blog. Other people write the articles for you and as long as you feed their blog, they will always have proper credit.
• Recommend Books. If you’ve recently read a book on Real Estate, the area or state that you work in, or on other home and garden subjects that you would recommend to others, think about posting a good keyword-rich review on your Blog. You’d be amazed at how many people are searching for information about that book or its author and how having those keywords in your blog can have prospective home buyers finding your site. If they already like that author and their work, they will relate to you for liking it as well. This works equally well for any type of media from DVDs to a TV show you saw recently.
Real Estate relationships aren’t just person to person any more, the Internet has created a new medium for Real Estate. Use this community to create your own network of readers and prospective home buyers around your website and business.
Brett Miller is the founder of HoopJumper.com and has created the best real estate websites in the industry. Brett has helped hundreds of real estate professionals make the most of their Internet presence. In addition to integrating the best MLS tools that buyers love, Brett has also integrated full Top Producer functionality into his clients’ sites to work automatically and seamlessly saving them administrative time and expense. If you’re a Real Estate Agent and you want your Real Estate website to work for you, go to http://www.hoopjumper.com/ and http://www.greatrealestateagentwebsites.com/
Brett Miller is the founder of hoopjumper.com and has created the best real estate websites in the industry. Brett has helped hundreds of real estate professionals make the most of their Internet presence. In addition to integrating the best MLS tools that buyers love, Brett has also integrated full Top Producer functionality into his clients’ sites to work automatically and seamlessly saving them administrative time and expense. If you’re a Real Estate Agent and you want your Real Estate website to work for you, go to http://www.hoopjumper.com/