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MySpace Socializes Real-Time Content with New Suite of APIs

On December 11, 2009, In SEO, Social Media Marketing, by Social Guy

MySpace launches a suite of new API that allow developers to leverage public MySpace data and create innovative applications to socialize content on and off MySpace. Opening up access to publicly available real-time data (such as status updates, music, photos, videos) MySpace reinforces its commitment to powering the real-time social Web and the development of [...]

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MySpace launches a suite of new API that allow developers to leverage public MySpace data and create innovative applications to socialize content on and off MySpace. Opening up access to publicly available real-time data (such as status updates, music, photos, videos) MySpace reinforces its commitment to powering the real-time social Web and the development of open standards.

Mike Jones, Chief Operating Officer at MySpace, is speaking at LeWeb today to share MySpace’s real-time Web strategy and efforts to empower developers with the new APIs. Based on open standards, the new free-to-use APIs include:

Real-Time Stream API: Allows the full MySpace activity stream to be pushed to third party sites in real-time. The API includes granular filters to control the amount of data seen. Google, GroovyCorp, and OneRiot are among the first to implement this new API.

Status and Mood Commenting API: Enables third party sites to ingest MySpace status and mood updates and allows people to comment from those sites. Comments appear back in the user’s MySpace activity stream, and users can interact with that stream without leaving the third party site.

Open Search API: Allows third party sites to include public MySpace profile information in search results. Users can search for people by name, profile type (e.g., musician, celebrity, comedian) or email address and filter search results by gender, age and location.

Photo Upload API: Makes it easy for users to upload photos to MySpace from third party sites or MySpace Apps. The API enables creation of public or private photo albums.

Updated Version of Post To/Share on MySpace: Facilitates the sharing of content from third party sites with a MySpace user’s friends. When a user posts content from another site, it goes directly to his/her MySpace activity stream, creating a link back to the third party site.

To encourage innovation from developers, MySpace also announced the “MySpace Developer Challenge.” The competition, which kicks off January 4, will award developers who create the most interesting use of the new APIs with cash prizes and promotion on MySpace. Our judging panel will include Mike Jones – MySpace Chief Operating Officer, Ron Conway – Founder and Managing Partner of Angel Investors LP, David Glazer – Engineering Director at Google and Robert Scoble – Renowned blogger and tech evangelist. Winners will be announced at the Game Developers Conference on March 10, 2010 in San Francisco.