Wadja.com, a unique social networking site that uses labels to create people-to-topic connections, has introduced a technology innovation that uses basic email to deliver real-time updates to your community.

This powerful feature allows users to send email updates to any label directly from (and to), mobile handsets. This creates extreme relevance for instant news updates, and can be highly targeted to any hyper-local neighborhood.

A label created for a local nightclub, corner shop, or musician can be directly updated from your handset (by opening any email client), while you’re on the go. Imagine an unexpected special guest appearance at your neighborhood pub, a discount at a corner shop, or a surprise incident at a concert… you can update all the people that follow your label instantly. Is your favorite coffee shop giving away a free cup? Inform all your friends and followers right away with one simple email, and they will receive instant updates straight to their handsets.

The innovation lies in its simplicity. No sign ups, no logins, no downloads of APIs, no connections to the Web, no installations on your phone. Simply write and send an email to your label, and it will automatically update all your followers instantly.

Wadja’s labels allow individuals to follow very specific topics and group discussions without all the ‘noise’ usually associated with the Internet and real-time information flow. Communication that takes place under the umbrella of a label leads to a real-time conversation stream focused around an individual or community’s precise interests.

http://www.sociableblog.com