Basic Brand Building

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn’t get that way over night and many …

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn’t get that way over night and many …

 

Advertising Your Business Within A Shoestring Budget

It is a common misconception that advertising your small business will cost an enormous amount of money. The cost deters a lot of small home-based businesses from advertising. This leads to slower growth, as not many customers are aware of the enterprise. Keep a small budget and spend it wisely …

It is a common misconception that advertising your small business will cost an enormous amount of money. The cost deters a lot of small home-based businesses from advertising. This leads to slower growth, as not many customers are aware of the enterprise. Keep a small budget and spend it wisely …

 

Quick Press Release Writing – 7 Basic Tips to Press Release Writing

Press release writing is a very effective advertising and promotional method.  You can publish any aspect of your business or latest product launch through press release.  There are rules however when writing a press release.  You should take note that editors are very strict and choosy when it comes to …

Press release writing is a very effective advertising and promotional method.  You can publish any aspect of your business or latest product launch through press release.  There are rules however when writing a press release.  You should take note that editors are very strict and choosy when it comes to …

Why You Have to Have Press Releases

Each day, thousands of radio and TV producers have to find someone to fill the 14,329 interview segments of their shows… and countless reporters have to meet a deadline and turn in a story.

No doubt the media is looking for your interesting information.

Still, MOST press releases are ignored. When I …

Each day, thousands of radio and TV producers have to find someone to fill the 14,329 interview segments of their shows… and countless reporters have to meet a deadline and turn in a story.

No doubt the media is looking for your interesting information.

Still, MOST press releases are ignored. When I …

 

Strategies For Marketing On The Social Web

By Jeremy Long Chia Teik No one can deny the fact that communication with customers is of the utmost importance to every internet marketer. Blogging has opened up doors to attain effective communication with customers. The social media emerges as the latest and most promising method to fulfill this aim. Marketing on the social web [...]

By Jeremy Long Chia Teik

No one can deny the fact that communication with customers is of the utmost importance to every internet marketer. Blogging has opened up doors to attain effective communication with customers. The social media emerges as the latest and most promising method to fulfill this aim. Marketing on the social web paves the way to new marketing possibilities as its strategies reach out into new forms and media.

The marketing mindset of today is essentially focussed on the building of relationships (more…)

Press Releases Are Not Advertisements

Press releases are a great way to get free publicity.  One of the main reasons is because readers don’t regard a press release as an advertisement for your company. There is usually a favorable impact when a person reads a press release because an advertisement is just skimmed over most of the time.

Press releases are a great way to get free publicity.  One of the main reasons is because readers don’t regard a press release as an advertisement for your company. There is
usually a favorable impact when a person reads a press release because an advertisement is just skimmed over most of the time. (more…)

Press Releases Are Not Just For Big Announcements

Despite what you may, think press releases are not only for when you have important news or a big announcement to make.  All it takes is a slant on what you are putting out and you can write press releases any time and get them published.

Despite what you may, think press releases are not only for when you have important news or a big announcement to make.  All it takes is a slant on what you are putting out and you can write press releases any time and get them published. (more…)

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Seth Godin: Sliced Bread

Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High