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How To Increase Your Online Presence Right Now With Press Releases

Press Release Services — Fri, 26 Jun 2009 03:20:13 +0000

We all want more business. More customers mean higher profits. One way to achieve this is to have a powerful online presence.

Making your website work for you 24/7 should be the #1 priority of your online marketing strategy. The challenge is to get past the clutter. To soar above the competition. And to rank high on the search engine pages.

So, how do you successfully drive traffic to your site? Let’s look at one powerful strategy you can apply to enhance your online presence today: submitting press releases online.

Regularly publishing a newsworthy release is an excellent way to boost your online visibility. When you post, it helps maximize your SEO efforts and drives more traffic to your website. As mentioned in the previous section on directories, including keyword-rich links in the copy increases your search engine rankings. Another benefit of submitting news worthy information online is that they are archived. One release will get exposure for a long time.

Regularly posting -or whenever you have something newsworthy-is great for publicity and direct exposure. Companies, journalists, PR agencies, and the general public opt-in to have specific types of press releases sent to them daily.

There are numerous PR websites. Some are free while others charge. Express-Press-Release.com is free, easy to use, and requires no registration. www.PRWeb.com allows you to choose from 4 distribution packages. The basic package is $80 and the most advanced is $360.

Anatomy of a press release:

• Must be newsworthy and interesting.

• Must include your key message.

• When announcing a new service or product, you must be clear about what it is and why
it’s important.

Michelle Salater Writing & Editorial Inc. is a copywriting and editing company specializing in writing marketing materials for travel-oriented companies and small businesses. Visit http://www.mlsalater.com and sign up for The Tourism Marketing Solution, a free newsletter that offers articles and tips on how to successfully market your travel business.

Article Source: http://EzineArticles.com/?expert=Michelle_Salater http://EzineArticles.com/?How-To-Increase-Your-Online-Presence-Right-Now-With-Press-Releases&id=997859

Related Arizona SEO and Web Design Tips

Basic Brand Building

Press Release Services — Fri, 26 Jun 2009 03:17:38 +0000

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn’t get that way over night and many of them have failed because they couldn’t “connect” with their audience. Strong brands will stand the test of time.

After you have thought about strong compelling brands that impressed you start building your own brand statement by distilling down your essential core message: Who are you and how do you want people to identify with you? What values do you represent? When people think about you what image do you want them to visualize? Think about what sets you apart from you associates. This is about building your own image so forget the company or business in your personal brand statement.

Now that you have started thinking about your core message consider ways that you can reinforce your brand. Remember YOU are the brand, not your product or service, so this is essentially about you. Where and how can you demonstrate your brand message? When and how can you reinforce your brand?

Your brand needs to be authentic, from the heart; you can’t make a brand statement believable about something you are not. When evaluating your brand message it’s important to understand your audience who are you trying to impress with you message? What do you want them to remember? You are creating your own “personal buzz” with your brand so the more you can hone in on your audience the better you can craft your message. It?s important to recognize that you can?t be all things to all people so you want to capture your target audience with your message.

Everything you do should have your brand image, whether it?s giving a speech, writing a letter or the message heard on your voice mail. The brand is a living thing, the more you utilize it the more powerful it will become. Building a brand is like using a set of building blocks. One piece doesn’t make much of a structure but 20 pieces will. Think about how you can build your brand by adding pieces to enforce the totality of the structure “you.” Getting outside opinions helps your cause. When people think about you what assets to they remember? If it?s different than what you are tying to convey then you need to reshape your message.

Take a moment to study the brand messages of people you admire or hope to model. Using the Internet is a great place to do this. Type in the name of the person in quotation on any search engine and see what turns up. It should give you ideas on ways to craft your own message.

Think about how many places you have your name listed on a piece of paper or the Internet. That?s where you should be building your identity here a short list of places you should be making your brand shine.

Voice mail

Business cards

Stationery

Email address & SIG file

Personal website

Press releases

Personal branding will help you stand apart from your competition. Whatever the circumstances your brand can only enhance your identification in the marketplace. Keep on refining and honing your brand message as you become more comfortable with whom you are.

Recognized Packaging Guru and Chief People Packager JoAnn R. Hines unlocks the secrets that propelled her career from anonymity to world recognized leader. This indispensable workbook will show you specific ways to accomplish your personal branding goals and launch your career into the stratosphere. We have done all the work for you with guidelines, cheat sheets and easy-to-use templates to customize for your own use.

“The Packaging Yourself Workbook” is the only career workbook you will ever need!

This workbook cuts through the clutter in a simplified, straightforward manner and drastically reduces the time it takes to build your personal brand.

The “Packaging Yourself Workbook” is $29.95 plus shipping and handling. Place your order @ http://packaginguniversity.com/pkgustorefront.htm

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“JoAnn provided me with the no-nonsense approach I was lacking in my business. I needed new and fresh ways to promote my business; and JoAnn helped me focus on goal setting and finding concrete ways to reach my target audience.>

Article Source: http://EzineArticles.com/?expert=JoAnn_Hines http://EzineArticles.com/?Basic-Brand-Building&id=67846

Related Arizona SEO and Web Design Tips

Using Social Media to Generate Sales

Fri, 26 Jun 2009 03:15:34 +0000

Twitter this, and Twitter that. We all know they’re not making any real money yet, but that doesn’t mean that you shouldn’t avail Twitter, Facebook, Digg and the other 150 up and coming social media sites to your advantage.