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Why Does Google Sometimes Show PSAs for Cumming Georgia Pages?

On January 28, 2010, In SEO, by rustybrick

A WebmasterWorld thread has a unique discussion going on about Google AdSense and their stop words. In this discussion, some publishers have landing pages targeting the city, Cumming, Georgia. Clearly, the word ‘Cumming’ is an adult word, but it is also a fairly populated city in Georgia.

The question is, why are some of the pages that target this city, showing Google AdSense ads that are PSA (public service ads), while others seem to show related Georgia based ads? Is Google confusing some of those pages as being adult? Or are there other reasons?

I decided to track down two pages that have PSAs and two that don’t, and they all target the city in Georgia.

PSAs for Cumming, Georgia:

Non-PSAs for Cumming, Georgia:

Why would some serve up PSAs and some not? It doesn’t seem like Google is stupid enough to not know the city?

Let me try a real live Google AdSense here and see what happens:

Forum discussion at WebmasterWorld.

A WebmasterWorld thread has a unique discussion going on about Google AdSense and their stop words. In this discussion, some publishers have landing pages targeting the city, Cumming, Georgia. Clearly, the word ‘Cumming’ is an adult word, but it is also a fairly populated city in Georgia.

The question is, why are some of the pages that target this city, showing Google AdSense ads that are PSA (public service ads), while others seem to show related Georgia based ads? Is Google confusing some of those pages as being adult? Or are there other reasons?

I decided to track down two pages that have PSAs and two that don’t, and they all target the city in Georgia.

PSAs for Cumming, Georgia:

Non-PSAs for Cumming, Georgia:

Why would some serve up PSAs and some not? It doesn’t seem like Google is stupid enough to not know the city?

Let me try a real live Google AdSense here and see what happens:

Forum discussion at WebmasterWorld.

Google Paying AdSense Publishers Less & Less

On January 26, 2010, In SEO, by rustybrick

Often when Google releases earnings, AdSense publishers try to extract how much share Google is paying them of the earnings. Ad you know, a publisher places an ad from Google on their site, the advertiser pays Google and then Google pays a share of that to the publishers. Looking at Google’s earnings, you can somewhat figure out how much share publishers make. Always, keep in mind, certain publishers likely get special arrangements.

Labnol posted the latest look at this share, showing that in the first quarter of 2009, Google paid an even 75% to the publishers. However, in the fourth quarter of 2009, that share dropped to 72.06%.

Here is a graph I made showing the decline in 2009:

Here is the data:

	Q1 ‘09	Q2 ‘09	Q3 ‘09	Q4 ‘09
Google AdSense Earnings (in billion)	$1.64	$1.68	$1.80	$2.04
Google Payments to AdSense Publishers (in billion)	$1.23	$1.24	$1.33	$1.47
Percent Given to Publishers	75.00%	73.81%	73.89%	72.06%

Forum discussion at DigitalPoint Forums.

Often when Google releases earnings, AdSense publishers try to extract how much share Google is paying them of the earnings. Ad you know, a publisher places an ad from Google on their site, the advertiser pays Google and then Google pays a share of that to the publishers. Looking at Google’s earnings, you can somewhat figure out how much share publishers make. Always, keep in mind, certain publishers likely get special arrangements.

Labnol posted the latest look at this share, showing that in the first quarter of 2009, Google paid an even 75% to the publishers. However, in the fourth quarter of 2009, that share dropped to 72.06%.

Here is a graph I made showing the decline in 2009:

Here is the data:

	Q1 ‘09	Q2 ‘09	Q3 ‘09	Q4 ‘09
Google AdSense Earnings (in billion)	$1.64	$1.68	$1.80	$2.04
Google Payments to AdSense Publishers (in billion)	$1.23	$1.24	$1.33	$1.47
Percent Given to Publishers	75.00%	73.81%	73.89%	72.06%

Forum discussion at DigitalPoint Forums.

Google Paying AdSense Publishers Less & Less

On January 26, 2010, In SEO, by rustybrick

Often when Google releases earnings, AdSense publishers try to extract how much share Google is paying them of the earnings. Ad you know, a publisher places an ad from Google on their site, the advertiser pays Google and then Google pays a share of that to the publishers. Looking at Google’s earnings, you can somewhat figure out how much share publishers make. Always, keep in mind, certain publishers likely get special arrangements.

Labnol posted the latest look at this share, showing that in the first quarter of 2009, Google paid an even 75% to the publishers. However, in the fourth quarter of 2009, that share dropped to 72.06%.

Here is a graph I made showing the decline in 2009:

Here is the data:

	Q1 ‘09	Q2 ‘09	Q3 ‘09	Q4 ‘09
Google AdSense Earnings (in billion)	$1.64	$1.68	$1.80	$2.04
Google Payments to AdSense Publishers (in billion)	$1.23	$1.24	$1.33	$1.47
Percent Given to Publishers	75.00%	73.81%	73.89%	72.06%

Forum discussion at DigitalPoint Forums.

Often when Google releases earnings, AdSense publishers try to extract how much share Google is paying them of the earnings. Ad you know, a publisher places an ad from Google on their site, the advertiser pays Google and then Google pays a share of that to the publishers. Looking at Google’s earnings, you can somewhat figure out how much share publishers make. Always, keep in mind, certain publishers likely get special arrangements.

Labnol posted the latest look at this share, showing that in the first quarter of 2009, Google paid an even 75% to the publishers. However, in the fourth quarter of 2009, that share dropped to 72.06%.

Here is a graph I made showing the decline in 2009:

Here is the data:

	Q1 ‘09	Q2 ‘09	Q3 ‘09	Q4 ‘09
Google AdSense Earnings (in billion)	$1.64	$1.68	$1.80	$2.04
Google Payments to AdSense Publishers (in billion)	$1.23	$1.24	$1.33	$1.47
Percent Given to Publishers	75.00%	73.81%	73.89%	72.06%

Forum discussion at DigitalPoint Forums.

Kaspersky Blocking Google Ads Again

On January 25, 2010, In SEO, by rustybrick

Two months ago, we reported that Google AdSense was being blocked by Kaspersky Internet security software. That was fixed pretty quickly. But now, we are hearing new reports that the latest Kaspersky update is blocking Google ads again.

The alert people are seeing from Kaspersky is:

Virus detected
Severity: Critical event
Application: Kaspersky Anti-Virus 6.0 for Windows Servers Enterprise Edition
Version number: 6.0.2.555
Task name: Real-time file protection
Computer: DRxxxxxxx
Group: xxxxxxx
Time: 25 January 2010 09:26:00
Description: Threat detected: Trojware Trojan.JS.Redirector.ar. Object name: C:\Documents and Settings\xxxx\Local Settings\Temporary Internet Files\Content.IE5\CGQQTE3H\show_ads[1].js

They are being triggered by pagead2.googlesyndication.com.

We have threads on the issue at WebmasterWorld, Kaspersky Forums and Google Web Search Help.

I have not seen a comment from an official Google represenative or Kaspersky representatives as of yet.

Forum discussion at WebmasterWorld, Kaspersky Forums and Google Web Search Help.

Two months ago, we reported that Google AdSense was being blocked by Kaspersky Internet security software. That was fixed pretty quickly. But now, we are hearing new reports that the latest Kaspersky update is blocking Google ads again.

The alert people are seeing from Kaspersky is:

Virus detected
Severity: Critical event
Application: Kaspersky Anti-Virus 6.0 for Windows Servers Enterprise Edition
Version number: 6.0.2.555
Task name: Real-time file protection
Computer: DRxxxxxxx
Group: xxxxxxx
Time: 25 January 2010 09:26:00
Description: Threat detected: Trojware Trojan.JS.Redirector.ar. Object name: C:\Documents and Settings\xxxx\Local Settings\Temporary Internet Files\Content.IE5\CGQQTE3H\show_ads[1].js

They are being triggered by pagead2.googlesyndication.com.

We have threads on the issue at WebmasterWorld, Kaspersky Forums and Google Web Search Help.

I have not seen a comment from an official Google represenative or Kaspersky representatives as of yet.

Forum discussion at WebmasterWorld, Kaspersky Forums and Google Web Search Help.

Did Google Pull Back on Webmaster & Advertiser Support in 2009?

On December 24, 2009, In SEO, by rustybrick

As a continuation of Brett Tabke calling out Google for stiffing webmasters over the Christmas gift this year, Brett explains more of why he is a bit upset with Google in 2009. Brett lays out what he believes Google is moving towards and it seems to really upset him and other webmasters. Brett explained:

Google retracts almost every webmasters/siteowner outreach program it had in 2009.
They left the trade show circut. Other than what they had contracted a year earlier, they eliminated their participation in trade shows.
Left their own speakers to pay for their own way to industry conferences. (denying expense receipts).
Eliminated AdWords account support.
Layed off hundreds (thousands according to some reports) temp advertising support reps.
Canceled the Google customer support party (Google dance).
Eliminated the vendor appreciation programs for AdSense and Adwords.

Brett said “Everything Google has done in the last year has screamed, ‘AdSense and AdWords markets are maximized or tapped out. Put it into maintenance mode and lets go see where else we can make money.’”

Is it true? Well, Google only held one Webmaster Chat session this year, which was last month, before that, in 2008 and 2007, they held tons of these. It seems like Google limited their sponsorship of conferences in 2009, including not sponsoring PubCon and did limited sponsorships for SMX and SES events this past year (i.e. sponsored sessions) I believe. I also know they cut back on sending representatives to shows, but I do not know the extent of that. They have cut AdWords rep support, laid off temp workers, did not hold the annual Google Dance, cut gifts in exchange of the donations they give anyway, and so on.

However, I did notice a step up in the support forums. They upgraded the support forum software (slowly) and added representatives to them. They added features to Webmaster Tools, posted a ton on the Webmaster Blog, Matt produced tons of support videos and so on. So it does seem like overall, they may have spent a lot less money on webmaster/advertiser relations and focused on the less expensive routes. 2009 was a recession for many businesses, but was Google recession proof? Should they have not made these cuts? I am not really to judge.

I do believe Google will be sending more reps to conferences this year, and that they are less concerned about the economy in 2010 then they were in 2009. Maybe sponsorship of events will grow in 2010? Maybe the Google Dance will come back? Maybe?

I hate to judge how other companies use their money. 2009 was an extremely tough year for many businesses. It seemed to us that Google sailed through the year with no problems at all. But who knows what decisions they made early on to help with that? This is a very sensitive topic but being that Google is a public company, I guess these questions can be asked.

Forum discussion at WebmasterWorld.

As a continuation of Brett Tabke calling out Google for stiffing webmasters over the Christmas gift this year, Brett explains more of why he is a bit upset with Google in 2009. Brett lays out what he believes Google is moving towards and it seems to really upset him and other webmasters. Brett explained:

Google retracts almost every webmasters/siteowner outreach program it had in 2009.
They left the trade show circut. Other than what they had contracted a year earlier, they eliminated their participation in trade shows.
Left their own speakers to pay for their own way to industry conferences. (denying expense receipts).
Eliminated AdWords account support.
Layed off hundreds (thousands according to some reports) temp advertising support reps.
Canceled the Google customer support party (Google dance).
Eliminated the vendor appreciation programs for AdSense and Adwords.

Brett said “Everything Google has done in the last year has screamed, ‘AdSense and AdWords markets are maximized or tapped out. Put it into maintenance mode and lets go see where else we can make money.’”

Is it true? Well, Google only held one Webmaster Chat session this year, which was last month, before that, in 2008 and 2007, they held tons of these. It seems like Google limited their sponsorship of conferences in 2009, including not sponsoring PubCon and did limited sponsorships for SMX and SES events this past year (i.e. sponsored sessions) I believe. I also know they cut back on sending representatives to shows, but I do not know the extent of that. They have cut AdWords rep support, laid off temp workers, did not hold the annual Google Dance, cut gifts in exchange of the donations they give anyway, and so on.

However, I did notice a step up in the support forums. They upgraded the support forum software (slowly) and added representatives to them. They added features to Webmaster Tools, posted a ton on the Webmaster Blog, Matt produced tons of support videos and so on. So it does seem like overall, they may have spent a lot less money on webmaster/advertiser relations and focused on the less expensive routes. 2009 was a recession for many businesses, but was Google recession proof? Should they have not made these cuts? I am not really to judge.

I do believe Google will be sending more reps to conferences this year, and that they are less concerned about the economy in 2010 then they were in 2009. Maybe sponsorship of events will grow in 2010? Maybe the Google Dance will come back? Maybe?

I hate to judge how other companies use their money. 2009 was an extremely tough year for many businesses. It seemed to us that Google sailed through the year with no problems at all. But who knows what decisions they made early on to help with that? This is a very sensitive topic but being that Google is a public company, I guess these questions can be asked.

Forum discussion at WebmasterWorld.

Rendering Google AdSense on iPhone or Android Has Minor Quirk?

On December 21, 2009, In SEO, by rustybrick

A WebmasterWorld thread reports that when you try to login to Google AdSense using your Android device or an iPhone it rendered the reports all weird. I tried to reproduce this on my side, but I am currently not able to.

What many are reporting is that the report seems to load in an iframe below the login box, after you login. Let me quote one of the reports:

I typed my username and password.

The report appeared just at the place where I typed in username and password.

It seems like the report is in a not scrollable IFRAME starting at the position of the input for username and password

I think I am not having the issue because I am logging in automatically. Google AdSenseAdvisor replied to the thread saying:

I’m investigating. I’ll let you know when I hear something back.
Thanks for flagging this.

We have no ETA for a fix or even a solid confirmation what type of bug this is.

Forum discussion at WebmasterWorld.

A WebmasterWorld thread reports that when you try to login to Google AdSense using your Android device or an iPhone it rendered the reports all weird. I tried to reproduce this on my side, but I am currently not able to.

What many are reporting is that the report seems to load in an iframe below the login box, after you login. Let me quote one of the reports:

I typed my username and password.

The report appeared just at the place where I typed in username and password.

It seems like the report is in a not scrollable IFRAME starting at the position of the input for username and password

I think I am not having the issue because I am logging in automatically. Google AdSenseAdvisor replied to the thread saying:

I’m investigating. I’ll let you know when I hear something back.
Thanks for flagging this.

We have no ETA for a fix or even a solid confirmation what type of bug this is.

Forum discussion at WebmasterWorld.

Google Promises to Speed Up AdSense for GoogleBot

On December 10, 2009, In SEO, by rustybrick

Since Google has released the Site Performance reports in Webmaster Tools and page speed is Google’s 2010 ranking factor promise, Webmasters have been somewhat obsessed with speeding up their sites.

Webmasters are concerned with scripts they do not control. Such as Google Analytics slowing down their page load times. In fact, we just reported that Google is going to add a trustworthy indicator to site performance reports in order to alleviate some of the webmaster stress over speed performance.

Now, we see reports that Google AdSense is slow. But instead of Google just telling us not to worry about it, which they have told us for this. Google is actually going to speed up the AdSense load time specifically for GoogleBot.

AdSenseAdvisor said in a WebmasterWorld thread two things. The first was not to worry about it and the second was that they will be improving the speed of AdSense specifically for GoogleBot.

Let me quote AdSense Advisor:

(1) “The Page Speed suggestions on Webmaster Tools are based on the content served to Googlebot. In this case, AdSense serves the javascript uncompressed to Googlebot, but does actually compress it with gzip for regular users. So, the AdSense javascript is already optimized for your site’s users. AdSense works very hard at making sure that it doesn’t slow down the page load.”

(2) “We are changing AdSense to send compressed content to our Googlebot so that the recommendation in Webmaster Central accurately reflects how AdSense works.”

Now some may ask if this is a form of serving different content to GoogleBot versus a human – i.e. cloaking. I don’t think this falls under that.

Forum discussion at WebmasterWorld.

Since Google has released the Site Performance reports in Webmaster Tools and page speed is Google’s 2010 ranking factor promise, Webmasters have been somewhat obsessed with speeding up their sites.

Webmasters are concerned with scripts they do not control. Such as Google Analytics slowing down their page load times. In fact, we just reported that Google is going to add a trustworthy indicator to site performance reports in order to alleviate some of the webmaster stress over speed performance.

Now, we see reports that Google AdSense is slow. But instead of Google just telling us not to worry about it, which they have told us for this. Google is actually going to speed up the AdSense load time specifically for GoogleBot.

AdSenseAdvisor said in a WebmasterWorld thread two things. The first was not to worry about it and the second was that they will be improving the speed of AdSense specifically for GoogleBot.

Let me quote AdSense Advisor:

(1) “The Page Speed suggestions on Webmaster Tools are based on the content served to Googlebot. In this case, AdSense serves the javascript uncompressed to Googlebot, but does actually compress it with gzip for regular users. So, the AdSense javascript is already optimized for your site’s users. AdSense works very hard at making sure that it doesn’t slow down the page load.”

(2) “We are changing AdSense to send compressed content to our Googlebot so that the recommendation in Webmaster Central accurately reflects how AdSense works.”

Now some may ask if this is a form of serving different content to GoogleBot versus a human – i.e. cloaking. I don’t think this falls under that.

Forum discussion at WebmasterWorld.

Google AdSense Bans Publisher For Copyright Infringement Over Their Own Copyrights

On December 1, 2009, In SEO, by rustybrick

A Google AdSense Help thread reports that an AdSense publisher was banned or disapproved from Google AdSense because the content on their web site is copyrighted. This happens all the time, but in this case, the content that is copyrighted is copyrighted by them and they have the right to use this content – since it is theirs.

The publisher wrote:

I am the one and only owner of the copyright of all my books (they are in print for more than 10 years) presented on my site. However my site hasn’t been approved for Google Adsense because “it contains copyrighted material”. Yes, the material is copyrighted. But it is copyrighted by me.

The email that said that rigmarole to me is “noreply”. How can I point out the silly mistake to the Google worker who made it?

You just have to laugh, don’t you?

Googler, Jennifer, replied to the thread saying, “I’ll look into this and get back to you.”

Can’t wait to see the outcome. Either this person is lying or something weird is going on.

Forum discussion at Google AdSense Help.

A Google AdSense Help thread reports that an AdSense publisher was banned or disapproved from Google AdSense because the content on their web site is copyrighted. This happens all the time, but in this case, the content that is copyrighted is copyrighted by them and they have the right to use this content – since it is theirs.

The publisher wrote:

I am the one and only owner of the copyright of all my books (they are in print for more than 10 years) presented on my site. However my site hasn’t been approved for Google Adsense because “it contains copyrighted material”. Yes, the material is copyrighted. But it is copyrighted by me.

The email that said that rigmarole to me is “noreply”. How can I point out the silly mistake to the Google worker who made it?

You just have to laugh, don’t you?

Googler, Jennifer, replied to the thread saying, “I’ll look into this and get back to you.”

Can’t wait to see the outcome. Either this person is lying or something weird is going on.

Forum discussion at Google AdSense Help.

More Screen Shots of Google’s New Beta AdSense Interface

On November 18, 2009, In SEO, by rustybrick

A couple of week ago, we reported about Google’s new AdSense interface and posted on screen shot, provided by Google. I just gained access to the new interface myself and I took many screen shots. Before I provide the screen shots, I wanted to share with you both the URL they gave me to access the beta interface.

The link at the top right is in red and says “Try new AdSense.” When you click it, it takes you to https://www.google.com/adsense/enablebeta and then redirects me to https://www.google.com/adsense/v3/app. I believe you need to be added to the beta to gain access, but those are the URLs.

Here are screen shots, with sensitive info blocked out:

Forum discussion continued at Google AdSense Help, DigitalPoint Forums, and WebmasterWorld.

A couple of week ago, we reported about Google’s new AdSense interface and posted on screen shot, provided by Google. I just gained access to the new interface myself and I took many screen shots. Before I provide the screen shots, I wanted to share with you both the URL they gave me to access the beta interface.

The link at the top right is in red and says “Try new AdSense.” When you click it, it takes you to https://www.google.com/adsense/enablebeta and then redirects me to https://www.google.com/adsense/v3/app. I believe you need to be added to the beta to gain access, but those are the URLs.

Here are screen shots, with sensitive info blocked out:

Forum discussion continued at Google AdSense Help, DigitalPoint Forums, and WebmasterWorld.

Google’s New Beta AdSense Interface Looks Slick

On November 5, 2009, In SEO, by rustybrick

There is currently no AdSense publisher that would say they like the AdSense management console. Yes, Google knows that and they have finally announced a limited beta for the new AdSense console interface. And let me tell you, it looks incredibly sweet – compared to what we have now.

Here is a picture:

As I reported at Search Engine Land, here are the new features:

More detailed performance reports
Enables you to view daily stats in graphical formats
Additional metrics such as the amount you’ve earned from various ad, targeting and bid types
More options to manage the ads that appear on your site
cleaner interface that makes it easier to find and review them within the Ad Review Center
A streamlined AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously
Added more relevant help on every page, a message inbox for tips from our team, and alerts with important account related notices

When will you and I get it? Well, hopefully most of us will have this beta interface within three weeks. The others? Well, there is no eta.

Forum discussion at Google AdSense Help, DigitalPoint Forums, and WebmasterWorld.

There is currently no AdSense publisher that would say they like the AdSense management console. Yes, Google knows that and they have finally announced a limited beta for the new AdSense console interface. And let me tell you, it looks incredibly sweet – compared to what we have now.

Here is a picture:

As I reported at Search Engine Land, here are the new features:

More detailed performance reports
Enables you to view daily stats in graphical formats
Additional metrics such as the amount you’ve earned from various ad, targeting and bid types
More options to manage the ads that appear on your site
cleaner interface that makes it easier to find and review them within the Ad Review Center
A streamlined AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously
Added more relevant help on every page, a message inbox for tips from our team, and alerts with important account related notices

When will you and I get it? Well, hopefully most of us will have this beta interface within three weeks. The others? Well, there is no eta.

Forum discussion at Google AdSense Help, DigitalPoint Forums, and WebmasterWorld.

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