Saturday Link Round Up (03-13-10)

In the continuing battle for strong online presence, Twitter is by far the most important weapon in your social media arsenal. More than half the world uses the social media platform. To be able to successfully tap into that community can make all the difference for your brand or business. For this week’s Saturday Link [...]

In the continuing battle for strong online presence, Twitter is by far the most important weapon in your social media arsenal. More than half the world uses the social media platform. To be able to successfully tap into that community can make all the difference for your brand or business. For this week’s Saturday Link Round Up, we’ve assembled a list of great articles that can help your get Twitter working for you, from the best way to compose your tweets to proper use of hashtags .

How to Write the Perfect Tweet

Remember that Twitter is still considered more as a personal microblogging platform than as marketing medium. Send off the wrong vibes and you just might end up being ignored, even rejected, rather than followed. Twitterism provides some great advice on how to write the perfect tweet.

How to Retweet: A Simple Guide

Retweets and @replies breathe life into your Twitter. They make your account more personal and approachable. In excess, however, they reflect the opposite image. AJ Vaynerchuk’s tips, though old are not outdated. Except maybe, “RT” is more practical to use than “Retweet:” as a label.

HOW TO: Use Twitter Hashtags for Business

Mashable has always been one of our favorite sources for social media news and wisdom. Here, Mashable contributor Josh Catone sheds some light on the popular function known as hashtags and how they can be utilized to build your business.

How to Use Twitter “Follow Friday” Effectively

One hashtag twitter trend that has turned into an entity all its own is #FollowFriday. Michaelé Harrington presents how participating in the cult trend can help boost your online presence.

To Schedule Tweets or No? Two Reasons You Should.

There are pros and cons in scheduling tweets. The cons only show up when you exploit the function too much. Here, Kiesha Easley shares here solution for scheduling tweets without the risk of losing followers.

How Many SEO Tools Do You Need?

No matter what kind of job you are doing, having the proper tools is essential to its success. The same is true of search engine optimization. But what are SEO tools and which ones are the right ones for you?
This question can be answered in many ways. The basic SEO tools, of course, are a [...]

No matter what kind of job you are doing, having the proper tools is essential to its success. The same is true of search engine optimization. But what are SEO tools and which ones are the right ones for you?

This question can be answered in many ways. The basic SEO tools, of course, are a keyword research tool and your text editor. Why is a text editor an SEO tool? Because in that editor you create your web pages. You design your page designs and you put your keywords and links to good use. But that’s a very basic tool and is a bit of a no-brainer. Unless you are building your website with a content management system, your text editor can be viewed as an SEO tool.

But there are other tools. Many SEOs use Google Alerts for research. By subscribing to alerts for your important keywords, you can keep tabs on what people are saying about those keywords and use that information to build a better website.

Another tool SEOs often use, and should, is a tracking and analytics tool. Which one you use is largely a matter of preference, but you should find one that you are comfortable with and use it. An analytics tool (such as Google Analytics or Go Stats) can be useful in helping you find new keywords to target and to hone your marketing by focusing on keywords that your site users focus on in searching for information on your site. There are multiple uses for a good analytics tool, but every SEO should have one.

Link checkers are another SEO tool often found in a webmaster’s arsenal. The link checker is useful in making sure that your site links remain unbroken and actually lead somewhere.

Are these all the tools that you will ever need to perform SEO on your website? No. There are plenty more that you might find useful. But suffice it to say that with no tools at all you are likely not to succeed in your SEO efforts or your online marketing efforts. With the right tools, you’ll be much better equipped to handle your website’s needs.

Here is a great place to find excellent free SEO tools:
http://www.addme.com/tools.htm

Seth Godin: Sliced Bread

Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High