There are many different ways to achieve good quality search engine optimization results online. When SEO was first introduced about ten years ago the approach was a very technical one. It came down to things looking like a science project rather than true marketing. Over the years there has been a slow transition. The search engines where never supposed to be manipulated by a mathematical approach in order to get things to rank well. As the transition occurs it will be important to figure out what type of SEO you are. Do you like to market a business and build it through a variety of online marketing approaches or do you like to take a much more technical approach with your links?
Whichever approach you chose it is important to realize that the search engines are constantly evolving and moving away from a technical approach. As they grow their focus on offering the cleanest and most relevant information this will only become stronger. The search engines are already showing signs of rewarding those who market a business with the means of growing a business through a variety of quality online marketing and branding efforts rather than just putting a number value on how many links one can achieve. A technical approach is what the search engines are really trying to move away from. If you are an online marketer the search engines want to see you build rankings from building your brand online not through finding loop holes. Things like online PR announcing newsworthy topics and positioning yourself as an industry expert through proactive article marketing. Things a real business would do to market themselves if the internet never existed. Search engines want to see a heavy focus on social media marketing as well. Social media marketing takes time with a quality approach so no fly by night who wants to generate a specific number of links is going to take their time to actually communicate with their audience online through a series of conversations. The technical SEO approach has a shelf life that will soon expire. Those ridiculous promises of thousand of directories or “article blasters” will soon be a thing of the past.
There are many different ways to achieve good quality search engine optimization results online. When SEO was first introduced about ten years ago the approach was a very technical one. It came down to things looking like a science project rather than true marketing. Over the years there has been a slow transition. The search [...]
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. …
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. …
The age old question in the search engine optimization world is if you build wonderful, user focused content, will this lead to great search engine positioning and rankings? It’s repeated often enough that you’d think it is true. Great content will get linked to and that will increase the search rank and the cream [...]
The age old question in the search engine optimization world is if you build wonderful, user focused content, will this lead to great search engine positioning and rankings? It’s repeated often enough that you’d think it is true. Great content will get linked to and that will increase the search rank and the cream will rise to the top. Isn’t that how search engine marketing works? In theory, yes, that is how it is supposed to work. And it’s a nice theory. However, as is often the case, there is a gap between theory and practice. This gap is carefully pointed out by Rand Fishkin at SEOmoz.
I’m not so sure about Rand’s remark about 70%+, but I do agree that relevant inbound linking is very important. And I also agree that second-rate content can rank higher than great content merely because the second-rate content producer is better at marketing his content. It is, after all, a popularity contest. Rand hit that nail right square on the head!
When it comes to ensuring you get the rankings you deserve, you should of course strive to write the best content you can produce. But you should also be a promotion hound and get out there to build relationships with other companies, partners, etc. The bottom line is great content will help convert a sale, lead and should speak to your audience. But there is no substitute for good old fashioned marketing ability. To build your website and your company online as a leader in your industry, market or niche it is should be your main goal. If you and your in house team work hard building your reputation, over time you should be able to build your visitors as well. To build your website as an authority through relevant link you should be proactive with your marketing, social networking, blogging, commenting, online publicity, article marketing, industry associations, etc…all of it!
More and more, I see articles popping up as guest post’s on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it?
It is true that article marketing has [...]
More and more, I see articles popping up as guest post’s on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it?
It is true that article marketing has changed a lot in the last couple of years. The top-tier search engine marketers today are writing premium original content and sending it out to other websites for a link back. That’s becoming much more effective than the old school way of mass distribution. But I wouldn’t count mass distribution out just yet, just pick better places to submit your articles, such as eZine Articles, HubPages or Work.com.
People said the same thing about website directories. They’re no good, the provide no benefit any more, and they are a thing of the past. Not true. High quality directories such as Yahoo! Directory, Best of Web, Business.com, etc. still provide good links to marketers who know how to leverage them. True, they’re not as powerful for link building as they used to be, but that is mainly due to the search engines wising up to the ways of spammers and implementing controls to detect it. True directory submissions still work.
But keep in mind that getting an article in an article directly is no guarantee that you’ll be published elsewhere. It’s also no guarantee that you’ll see an ounce of benefit from your articles. The best guarantee of effective article marketing you have is the writing of great original content that provides value and to submit it to excellent article places, I have mentioned, but spending time developing relationships with top sites in your industry and submitting content is still a great way to leverage article marketing as part of your relevant link building program.
New webmasters get caught up sometimes in the different methods of link building and lose site of the big picture. Perhaps the most common form of link building is directory submissions. Talk to anyone who has done a fair amount of link building and they will almost always recommend link building through directory submissions (really [...]
New webmasters get caught up sometimes in the different methods of link building and lose site of the big picture. Perhaps the most common form of link building is directory submissions. Talk to anyone who has done a fair amount of link building and they will almost always recommend link building through directory submissions (really good quality ones, such as Yahoo! Directory, DMOZ or Business.com). However, directory submissions is one only method of link building. In order to build a more diverse portfolio of links you need to branch out from there.
The most important thing to remember about link building is diversity. It isn’t enough to have high quality links. It isn’t enough to have a high quantity of links. You need to build a good number of high quality links from a variety of sources. It’s called link diversity.
Link diversity is simply the idea that you don’t focus on one particular type of website for your links. For instance, directory submissions. You really need to build links in other ways – in addition to directory submissions. The following list is meant to give you an idea of how you can approach link diversity. It’s not exhaustive.
- Blog Comments
- Online Publicity
- Article Marketing
- Social Bookmarking
- Social Networking Profiles
- Local Profiles
- Video Marketing
- Blogging
- Industry Associations
- Local Profiles
Link building is not so much about getting as many links as you can or about getting as many high quality links as you can, but it’s about getting the right kind of links from the right mix of websites. Be judicious in your link building and don’t focus on one type of website.
By Matt Jackson The title is one of the most important aspects of your article. A good title will improve the ranking of your article within the search results, increase the number of people that view your article, and help to generate a greater number of links from websites publishing that article. Using some or [...]
By Matt Jackson
The title is one of the most important aspects of your article. A good title will improve the ranking of your article within the search results, increase the number of people that view your article, and help to generate a greater number of links from websites publishing that article. Using some or all of the following five tips it is possible to explode the success of (more…)