The online space grows more competitive each and every day and the importance of finding niches and certain areas to be visible in is becoming even more evident and important. If you are targeting a space that clearly has a great deal of competition it will be very important to go after the long tail keywords as well as the broad to be able to achieve some sort of rankings fairly quickly. Being a new website in a competitive environment requires a great deal of time, patience and experience. Don’t expect to rank quickly going after the broader search terms. Long tail keyword phrases will be your friend so you have to use them.
The most important advise that I can provide for a new website or new business owner is to spend the time doing your keyword research! Keyword research should be based on the existing content of each page of your website, so conduct the keyword research after you write your content. This is a big mistake that I see many people make that are new to the search world. They sometimes write content to rank well in the search engines, your content should always be written with your audience(s) and visitors in mind.
Continuing on and about the long tail track here…The mindset of many websites is to try and rank for the broad keyword phrases to pull in the largest amount of search volume. When first getting involved in search with a new website you have to be realistic. Don’t be in denial when you first launch your website because you could potentially short change your business. Try to go after some of the low hanging fruit in your industry to get some new business and sales. This will allow you to pull in some new clients and build some quick credibility in the industry for yourself by wowing some new clients. As you build your reputation in the industry your website will slowly grow in power naturally and start to climb for the much broader keywords in your industry. Don’t assume that you belong in the search results for the broad keywords right away. You have to earn those spots and that takes time.
Like any industry you have to slowly pay your dues to achieve visibility and respect to achieve the high rankings in search results. Once you have that than you will see your rankings climb for the top industry keywords.