Have you ever visited a website and got frustrated because you either couldn’t find the contact information or had a hard time locating the path needed to be taken to make it through the website correctly? It is called user experience and if you get it wrong and forget to really apply it to your website than your SEO is going to go down the drain. Optimization means all aspects of a website not just search.
Before you think about launching an SEO campaign to drive targeted visitors have you stopped and taken a long hard look at your website? If you are not aware of how your user should be engaging with your website you might want to have someone do a really thorough conversion audit before you start driving traffic to it. The last thing a website owner wants to do is spend a great deal of money trying to drive visitors to a website only for the visitor to arrive and leave due to a poor user experience. Your website visitor needs something to do in order to stay on your website. You don’t want them leaving due to boredom or lack of direction. Lead them down a path to your ultimate business goal. Remember that user experience is just about converting that visitor into a lead or a sale. It is also about creating an emotion for that user so that they engage with your website a bit more than normal.
Your website needs to pull some sort of emotion out of your visitors whether it is from an engaging video, blog or you guessed it, your content!. It is not just about launching a campaign and trying to dump targeted visitors and crossing your fingers hoping they might call or make a purchase. Give them something to do and smile about. Create a community type feeling around your website and give people a reason to bookmark it.
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How to Break Into the SEO Clique
If you are in the search engine optimization industry or you are trying to break into this incredibly saturated industry to make a name for yourself you might have a difficult time getting excepted into the circle of friends at the top of the food chain. The “elite” group that has been in the industry [...]
If you are in the search engine optimization industry or you are trying to break into this incredibly saturated industry to make a name for yourself you might have a difficult time getting excepted into the circle of friends at the top of the food chain. The “elite” group that has been in the industry since day one and think they are the all mighty of the industry. The SEO industry leaders have become a tough group of individuals to become friendly with and it doesn’t seem to be getting any easier. All the “gurus” at the top that think they know every about everything seem to feel that they run this industry like they own it. The SEO industry is kind of like an open source program that should be treated like a group effort. There is plenty of business to go around. Lots of businesses out there that need help promoting themselves in the online space. People need to participate, communicate and get involved to make it a better place for everyone. One person tries something that works well they write about and things spread leading to better online marketing efforts.
I have been actively working in the internet marketing industry for over 12 years, have built Brick Marketing for 5 years successfully and have helped hundreds of clients in the field of SEO yet my educational comments that I leave on certain search engine marketing blogs get deleted, why do you think this happens? Leaving all names aside a certain someone contacted me not too long ago and asked me to stop commenting on a certain blog. Yes, I left a comment on each blog very frequently but isn’t that the whole purpose of starting a blog. These where all well written comments that where generated with real thought process adding to the overall message the blog post was trying to convey. Isn’t the whole idea of a blog to get the community interacting in your conversation? Since when is it bad to leave an educated comment on someone’s blog? Even if the frequency was high it shouldn’t really matter. I have seen this occur with other websites as well. I have seen the tone of this click with others trying to make a name for themselves in the industry and I often see a certain nastiness resonating in the tone of a variety of online discussions. Don’t get me wrong I understand this is a tough industry and if you spend some time in it you get beat up a little but that doesn’t mean you have to be nasty to your colleagues and peers around you especially if they own and operate a successful search engine marketing firm. I apologize if I have not visited you at the trade shows and stroked your ego like many people do. Is it that I don’t kiss the asses of every individual in the “cool group”?
There is plenty of room in the school yard for everyone to get along. Is it because I am a threat to them or the industry? Sometimes I feel like this industry is a lot like high school all over again. You got your cool kids that think they are too good for everyone else and you got everyone else trying to shine in front of their eyes. I by no means want to break into the “cool” click and become one of those has to have their ass kissed by everyone else.
Why is it so hard for people in this industry to come together and work as a team? I understand that everyone is trying to grow their own business but there is no reason why so many internet marketing professionals have to have such a cold shoulder towards each other. We are all in the same game and we do the best we can to provide our clients with great service.
If you are an internet marketer or SEO person do you feel like our industry is heading in this direction as well? Please leave your comments and any related experiences or stories below!
http://www.searchengineoptimizationjournal.com