Buzzing Blogger Community Blogging about SES Toronto 2010

What Google calls “the buzzing blogger community” has been blogging about SES Toronto 2010, which will be held June 9-11 at the Hyatt Regency Toronto. So, what’s the buzz?

Click to read the rest of this post…

What Google calls “the buzzing blogger community” has been blogging about SES Toronto 2010, which will be held June 9-11 at the Hyatt Regency Toronto. So, what’s the buzz?

Click to read the rest of this post…

Google Buzz 101

For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. …

For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. …

Video Recap of Weekly Search Buzz :: January 15, 2010

itunes-subscribe-video.pngThis week we covered topics from SEO to topless Playboy girls. We discussed how to rank high in the Google real-time results with Twitter. We asked, when is Google launching the Caffeine index? Google added favorite icons to Webmaster Tools. Google added Fast Flip to Google News and we spotted a topless Playboy model on the home page. Google search spelling feature stole traffic from a web site. AdWords says your click through rate should be about 2 percent or higher. A new AdWords display URL policy requires subdomains for hosted domains. Google can transfer the campaigns you set up for clients, to their own accounts and leave you in the dust. If and when the Microsoft Yahoo deal goes through adCenter will take of Yahoo Search Marketing. Yahoo killed Shopping Search and outsourced it to PriceGrabber. Google changed home page fade in affect for the Haiti relief message. Google stood up to China and won’t censor their results, the world is supporting Google. That was this week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here or to see the YouTube version in higher quality, click play & hit “HD.”

Search Topics of Discussion:
Google SEO:

Google Search:

Google AdWords:

adCenter & Yahoo:

Google & Haiti:

Google China:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!


itunes-subscribe-video.pngThis week we covered topics from SEO to topless Playboy girls. We discussed how to rank high in the Google real-time results with Twitter. We asked, when is Google launching the Caffeine index? Google added favorite icons to Webmaster Tools. Google added Fast Flip to Google News and we spotted a topless Playboy model on the home page. Google search spelling feature stole traffic from a web site. AdWords says your click through rate should be about 2 percent or higher. A new AdWords display URL policy requires subdomains for hosted domains. Google can transfer the campaigns you set up for clients, to their own accounts and leave you in the dust. If and when the Microsoft Yahoo deal goes through adCenter will take of Yahoo Search Marketing. Yahoo killed Shopping Search and outsourced it to PriceGrabber. Google changed home page fade in affect for the Haiti relief message. Google stood up to China and won’t censor their results, the world is supporting Google. That was this week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


For the original iTunes version, click here or to see the YouTube version in higher quality, click play & hit “HD.”

Search Topics of Discussion:
Google SEO:

Google Search:

Google AdWords:

adCenter & Yahoo:

Google & Haiti:

Google China:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!



Google Caffeine Results Now Going Live?

This is not a Caffeine update, Caffeine is not live. More coming soon.

There seems to be a lot of buzz going on at the forums about Google’s Caffeine index going live on more and more Google data centers.

Let me give you some history on Caffeine. It went live as a public preview in August. Then in early November there were rumors of it going live before the holiday season. Matt Cutts said no way, it won’t go live until after the holidays. But it did go live on a single data center, in the Google wild, in late November.

Now, it is after the holidays, after the new years and everyone is waiting for Google to flip the switch. Did Google flip the switch in the past twenty-four hours?

I am seeing tons of threads with people talking about major ranking changes. But there are only a few threads specifically thinking it is Caffeine related. We have threads at DigitalPoint Forums and an updated WebmasterWorldthread. The suspected data centers that Caffeine has been moved to, include:

I emailed Google, Matt Cutts and his team for confirmation – so stay tuned.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

Update: A Google spokesperson told me, “we have nothing to announce today regarding Caffeine.” Basically, it is not live yet and when it does go live, they will let us know.


This is not a Caffeine update, Caffeine is not live. More coming soon.

There seems to be a lot of buzz going on at the forums about Google’s Caffeine index going live on more and more Google data centers.

Let me give you some history on Caffeine. It went live as a public preview in August. Then in early November there were rumors of it going live before the holiday season. Matt Cutts said no way, it won’t go live until after the holidays. But it did go live on a single data center, in the Google wild, in late November.

Now, it is after the holidays, after the new years and everyone is waiting for Google to flip the switch. Did Google flip the switch in the past twenty-four hours?

I am seeing tons of threads with people talking about major ranking changes. But there are only a few threads specifically thinking it is Caffeine related. We have threads at DigitalPoint Forums and an updated WebmasterWorldthread. The suspected data centers that Caffeine has been moved to, include:

I emailed Google, Matt Cutts and his team for confirmation – so stay tuned.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

Update: A Google spokesperson told me, “we have nothing to announce today regarding Caffeine.” Basically, it is not live yet and when it does go live, they will let us know.



15toFame – Become an Instant Celebrity

15tofame.com, a website that allows users to be world-famous for 15 minutes. 15tofame realizes the prophecy of the American artist Andy Warhol made in February 1968 : “In the future everybody will be world-famous for 15 minutes“.

15tofame allows users to have a video shown continuously for 15 minutes chosen to play their chances of being [...]

15 minutes of fame

15tofame.com, a website that allows users to be world-famous for 15 minutes. 15tofame realizes the prophecy of the American artist Andy Warhol made in February 1968 : “In the future everybody will be world-famous for 15 minutes“.

15tofame allows users to have a video shown continuously for 15 minutes chosen to play their chances of being famous, so during those 15 minutes everybody all over the world can see the same video simultaneously. In fact the home of the site is simply a “Polaroid” including a video which appears for 15 minutes, after that another user will have his 15 minutes of fame. A user on 15tofame can only have 15 minutes of fame in his life.

“15tofame is the tool to make a video a cut above the rest so it’s the best place for new talents to be discovered.” said Stefano Mendicino, co-founder of 15tofame.

Another outstanding feature is the simplicity with which users share their favorite videos seen on 15tofame. Users can instantly share them via the main social networks like Facebook and Twitter creating a viral buzz immediately. Registered users can also ‘clap’ their favorite aspirants famous people, so those with true talent will rise to the top.

15 minutes of fame

The video that the user wants to use for his 15 minutes of fame has to be on YouTube so after his minutes of fame people who have appreciated his performance can continue to enjoy his video. In fact the details and the link to the video remain on the ‘clapsboard’ of the users who liked it and on the ‘Wall of fame’ that reminds everyone that got 15 minutes of fame.

SocialTwist Tell-a-Friend



Online Publicity is a Great Link Building Outlet

Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work [...]

Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work that is sometimes involved. Well, since social media has risen in popularity in the last couple of years, the press release has become even more important.

A press release, like an article or a web page, can be optimized and faces the potential to be found in the search engines as well as any of online content. But social media can drive even more traffic to the press release and to the website, or websites, it promotes.

Real-time search, which all the search engines are not tinkering with, makes the potential for press release optimization even better.

To make the most out of your press release opportunities, here’s a recommended strategy:

  • Write a well-written, well-optimized press release
  • Distribute your press release through a professional press release distribution service, such as PRWeb or PRLeap
  • Blog about the event your press release promotes and link to the press release “for more information”
  • Promote the press release and link to it from Twitter, Facebook, and LinkedIn

Take these steps in increments, not as an all-in-one solution. For instance, write and distribute your press release on one day then blog about your event with a link to the press release a day or two later. About 3-5 days after you blog about it, promote the press release on one of your social networks. Promote it on another social network the following day and another on the following day, etc.

When you promote your press release or event the press release is promoting, be sure to use the same keywords that you optimized your press release for. You want to exploit those keywords as much as possible. You should even use them as anchor text when linking to the press release and when linking back to your website.

Press release optimization is not difficult. But you want to promote the press release like you would any other online content, if you do then you increase your chances of generating relevant links, visitors and you can create a “buzz” for your company all at the same time!

Google To Build Phone

If you are living under a rock, you might not have heard this yet, but then why would you be reading this site? The buzz over the weekend was that Google confirmed they will be building and distributing a real Google phone. Right now, Google has Android which is the Operating System for many of the “Google phones” currently out there. But the hardware is developed by someone else.

It appears that Google is designing their own device on the hardware level. Which, I guess, would compete directly with the iPhone – which is what is currently happening with the HTC, Droid and comparable devices.

Anyway, that is all I have to say about this. You can read the news stories on Techmeme and then join the forum discussions.

Forum discussion at WebmasterWorld and DigitalPoint Forums.


If you are living under a rock, you might not have heard this yet, but then why would you be reading this site? The buzz over the weekend was that Google confirmed they will be building and distributing a real Google phone. Right now, Google has Android which is the Operating System for many of the “Google phones” currently out there. But the hardware is developed by someone else.

It appears that Google is designing their own device on the hardware level. Which, I guess, would compete directly with the iPhone – which is what is currently happening with the HTC, Droid and comparable devices.

Anyway, that is all I have to say about this. You can read the news stories on Techmeme and then join the forum discussions.

Forum discussion at WebmasterWorld and DigitalPoint Forums.



(Text) Recap of Weekly Search Buzz :: December 4, 2009

itunes-subscribe-video.pngI am writing this weekly recap while on a flight to Chicago. I won’t be able to do the video version, so hopefully this text version will do. I am on my way to Chicago for Search Engine Strategies 2009. SES is actually when I started this site, six years ago on December 2nd. We have written over 10,000 stories here since and almost 2,000 in the past year alone.

On the search front, Google’s Caffeine index finally made it to a data center. Google added a site performance report to Webmaster Tools to show off page speed. Google also confirmed a Sitelinks bug where you can link to a competitor. On the user interface front, Google decided to go with the fade in home page. They are showing more breadcrumbs as site URLs. They also are using larger images in the search results and region tags for some of the results. Bing went offline for the first time in their short history, it latest for 30 minutes. Bing Maps showed Google they can compete by adding street views and augmented reality. There are stories that Yahoo has begun unbanning web sites from their index. Google AdSense banned a publisher for copyright infringement over their own copyright. Finally, there are tons of more AdWords bans going on right now – I called it the Big Ban of December. That was this past week at the Search Engine Roundtable.

Select Topics For This Past Week:

Misc:

Google Webmaster:

Google User Interface:

Bing:

Yahoo:

AdSense:

AdWords:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!


itunes-subscribe-video.pngI am writing this weekly recap while on a flight to Chicago. I won’t be able to do the video version, so hopefully this text version will do. I am on my way to Chicago for Search Engine Strategies 2009. SES is actually when I started this site, six years ago on December 2nd. We have written over 10,000 stories here since and almost 2,000 in the past year alone.

On the search front, Google’s Caffeine index finally made it to a data center. Google added a site performance report to Webmaster Tools to show off page speed. Google also confirmed a Sitelinks bug where you can link to a competitor. On the user interface front, Google decided to go with the fade in home page. They are showing more breadcrumbs as site URLs. They also are using larger images in the search results and region tags for some of the results. Bing went offline for the first time in their short history, it latest for 30 minutes. Bing Maps showed Google they can compete by adding street views and augmented reality. There are stories that Yahoo has begun unbanning web sites from their index. Google AdSense banned a publisher for copyright infringement over their own copyright. Finally, there are tons of more AdWords bans going on right now – I called it the Big Ban of December. That was this past week at the Search Engine Roundtable.

Select Topics For This Past Week:

Misc:

Google Webmaster:

Google User Interface:

Bing:

Yahoo:

AdSense:

AdWords:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!



Bing Maps Adds Features & Augmented Reality

Microsoft made buzz yesterday with the announcements on the Bing Maps blog and Bing Search Blog.

Greg Sterling explains it well at Search Engine Land as “Bing Maps breaks new ground in online mapping even as it plays a bit of catch up with Google.”

The augmented reality comes in where Microsoft overlays data on those maps in a more social way. Microsoft explains:

Photosynth and Silverlight are the underlying technologies in Bing Maps that connect everything and help provide the more seamless experience. Based on Seadragon and Photo Tourism concepts, Photosynth lets us literally “stitch” together photographs to provide more realistic view of locations as they appear in real life. Photosynth-enabled Streetside imagery is built on geometric models that are reconstructed underneath the imagery to provide a truly 3D experience that shows locations as they are in real life.

The screen shots at the various blogs are neat, the only downside is the requirement to install Silverlight (I am a mac user). For more coverage of this, see Techmeme.

Forum discussion at WebmasterWorld.


Microsoft made buzz yesterday with the announcements on the Bing Maps blog and Bing Search Blog.

Greg Sterling explains it well at Search Engine Land as “Bing Maps breaks new ground in online mapping even as it plays a bit of catch up with Google.”

The augmented reality comes in where Microsoft overlays data on those maps in a more social way. Microsoft explains:

Photosynth and Silverlight are the underlying technologies in Bing Maps that connect everything and help provide the more seamless experience. Based on Seadragon and Photo Tourism concepts, Photosynth lets us literally “stitch” together photographs to provide more realistic view of locations as they appear in real life. Photosynth-enabled Streetside imagery is built on geometric models that are reconstructed underneath the imagery to provide a truly 3D experience that shows locations as they are in real life.

The screen shots at the various blogs are neat, the only downside is the requirement to install Silverlight (I am a mac user). For more coverage of this, see Techmeme.

Forum discussion at WebmasterWorld.



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Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High