Ever since Yahoo launched their new search marketing platform in 2006, advertisers wanted more control of where their ads were showing.
Yesterday, Yahoo launched a feature named Network Distribution that gives advertisers that control. I wrote up a detailed analysis of the new feature about a week ago at Search Engine Land. Here is a copy of that:
The network distribution settings can be found in a couple places, such as under campaign settings. When you go to those settings, you will see the “Network Distribution” settings above the targeting settings. When you click on that it breaks out the options by content and search networks, in addition to breaking it out by the entire network versus Yahoo Search or Yahoo Partners only. It will also show you the past 30 days of campaign activity based on those sections, to see how many clicks, impressions and costs were associated to those areas. From that screen you can adjust your bid, plus or minus, a specific percentage for each area.
Here is a video from the YSM Blog explaining it a bit more visually:
Threads at DigitalPoint Forums & WebmasterWorld seem to be very happy with this addition. One person said:
This really makes my day.
Forum discussion at DigitalPoint Forums & WebmasterWorld.
You Can Now Block Your YouTube Subscribers
Liz from YouTube Support announced in a YouTube Help thread that a long requested feature is now available – the ability to block subscribers from your channel.
Why would you want to block specific subscribers? Maybe you got ‘pervs’ watching your videos? Maybe you don’t like certain commentators on your videos? Maybe you are anti-social?
How do you do it?
1. Sign into your YouTube account
2. Go to http://www.youtube.com/profile?user=[YOURUSERNAME]&view=subscribers
3. On this page you’ll be able to see the users who are subscribed to your channel and the thumbnail icon from their channel. Below the thumbnail image you’ll see a “Block” button.
4. If you click the “Block” button you’ll remove the user’s subscription to you, and you’ll also block them if their account is active on YouTube.
After that, Liz explains:
Here is a picture of the block button:
I won’t block you, so feel free to subscribe to the RustyBrick YouTube Channel which is what I use to do my weekly search videos, amongst other videos. I still need to make that page look better, one day – one day.
Forum discussion at YouTube Help.
Liz from YouTube Support announced in a YouTube Help thread that a long requested feature is now available – the ability to block subscribers from your channel.
Why would you want to block specific subscribers? Maybe you got ‘pervs’ watching your videos? Maybe you don’t like certain commentators on your videos? Maybe you are anti-social?
How do you do it?
1. Sign into your YouTube account
2. Go to http://www.youtube.com/profile?user=[YOURUSERNAME]&view=subscribers
3. On this page you’ll be able to see the users who are subscribed to your channel and the thumbnail icon from their channel. Below the thumbnail image you’ll see a “Block” button.
4. If you click the “Block” button you’ll remove the user’s subscription to you, and you’ll also block them if their account is active on YouTube.
After that, Liz explains:
Here is a picture of the block button:
I won’t block you, so feel free to subscribe to the RustyBrick YouTube Channel which is what I use to do my weekly search videos, amongst other videos. I still need to make that page look better, one day – one day.
Forum discussion at YouTube Help.