Daily Search Forum Recap: December 8, 2009

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.



Igniting Viral Campaigns from SES Chicago ’09

Below is live coverage of the Igniting Viral Campaigns from the SES Chicago 2009 (official SES Chicago Site) conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Igniting Viral Campaigns (12/08/2009) 
  
Close  
2:26
Barry Schwartz: 

About to begin here…

Tuesday December 8, 2009 2:26 Barry Schwartz
2:26
Barry Schwartz: 

Igniting Viral Campaigns
In a world dominated by behemoths like YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.

  • Moderator:
    Tessa Wegert, Interactive Media Strategist, Enlighten

Tuesday December 8, 2009 2:26 Barry Schwartz
2:28
Barry Schwartz: 

FYI, my internet is up and down… I’ll keep taking notes.

Tuesday December 8, 2009 2:28 Barry Schwartz
2:29
Barry Schwartz: 

Should be starting shortly…

Tuesday December 8, 2009 2:29 Barry Schwartz
2:33
Barry Schwartz: 

Here we go…

Tuesday December 8, 2009 2:33 Barry Schwartz
2:35
Barry Schwartz: 

First up Greg Finn, Director of Internet Marketing, 10e20

Tuesday December 8, 2009 2:35 Barry Schwartz
2:35
Barry Schwartz: 

Mike Ditka, “Before you can win, you have to believe you are worthy.” (Chicago Bears Coach)

Tuesday December 8, 2009 2:35 Barry Schwartz
2:36
Barry Schwartz: 

Ways to identify viral content

  • Humor
  • Educational Resources
  • Comprehensive Lists
  • Breaking Stories
  • Infographics

Tuesday December 8, 2009 2:36 Barry Schwartz
2:38
Barry Schwartz: 

What To Do:

  • Proper formatting of your content
  • Easy to consume in a glance
  • Make content very visual
  • Talk to the people

Tuesday December 8, 2009 2:38 Barry Schwartz
2:38
[Comment From @erezson@erezson: ] 

I wonder if they will talk about competitive markets such as Porn, Gambling etc…after all the viral idea is to get links and branding

Tuesday December 8, 2009 2:38 @erezson
2:38
Barry Schwartz: 

Mediums:

  • Utilize popular destinations such as FunnyorDie, Break, EBaum Wollds, YouTube, Flickr, etc.

Tuesday December 8, 2009 2:38 Barry Schwartz
2:39
Barry Schwartz: 

Social News:

  • They are the largest sources for “igniting” your campaigns
  • Be as non-corporate as possible
  • Make sure you are part of the community before submitting and participating.

Tuesday December 8, 2009 2:39 Barry Schwartz
2:41
Barry Schwartz: 

Big Three:

  • Digg is not all about video games or gadgets. They got good health categories, fitness, etc.
  • StumpleUpon is good for ALL your viral content, use proper niches and categories and tag properly
  • Reddit use subreddits for best relevancy.

Tuesday December 8, 2009 2:41 Barry Schwartz
2:42
Barry Schwartz: 

Niche Social Sites include:

  • Tip’d, Caps, Deals.woot, He lists tons of social niche sites, tons

Tuesday December 8, 2009 2:42 Barry Schwartz
2:43
Barry Schwartz: 

Make sure you are helping the community, not just helping yourself.

Tuesday December 8, 2009 2:43 Barry Schwartz
2:43
Barry Schwartz: 

Facebook, a lot of the time you don’t want to send people to your wall. Make new pages and tabs.

Tuesday December 8, 2009 2:43 Barry Schwartz
2:44
Barry Schwartz: 

or apps.

Tuesday December 8, 2009 2:44 Barry Schwartz
2:44
Barry Schwartz: 

Also with Facebook, if you are doing a contest, make sure you have approval and make sure the content is easy to share.

Tuesday December 8, 2009 2:44 Barry Schwartz
2:45
Barry Schwartz: 

Use Facebook ads and also utilize Facebook events.

Tuesday December 8, 2009 2:45 Barry Schwartz
2:45
Barry Schwartz: 

Twitter:

  • Make it easy to tweet your content
  • Allow for easy RTs
  • Promote during peak hours

Tuesday December 8, 2009 2:45 Barry Schwartz
2:46
Barry Schwartz: 

It is more than just Twitter and Facebook, use blogger outreach and forums (the original social media).

Tuesday December 8, 2009 2:46 Barry Schwartz
2:47
Barry Schwartz: 

Execution: Use a staggering approach for optimum visibility, provide alternate ways to share and cross promote.

Tuesday December 8, 2009 2:47 Barry Schwartz
2:48
Barry Schwartz: 

LEveraging viral mentions to continue momentum, just don’t give up.

Tuesday December 8, 2009 2:48 Barry Schwartz
2:51
Barry Schwartz: 

Next up…

Tuesday December 8, 2009 2:51 Barry Schwartz
2:51
Barry Schwartz: 

Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide

Tuesday December 8, 2009 2:51 Barry Schwartz
2:51
Barry Schwartz: 

Jennifer is a Social MEdia Strategiest

Tuesday December 8, 2009 2:51 Barry Schwartz
2:52
Barry Schwartz: 

Lots of companies do not know what to do with the traffic they get from their viral campaigns.

Tuesday December 8, 2009 2:52 Barry Schwartz
2:52
Barry Schwartz: 

Viral Goals include:

  • Build the Brand
  • Drive Traffic or Links
  • Drive Sales

Tuesday December 8, 2009 2:52 Barry Schwartz
2:54
Barry Schwartz: 

She talks about the book, Convergence Marketing. She talks about the Rosen Velocity Scale. Campaign about building brand or driving sales. V1 is emotion to v10 is the SHAM WOW

Tuesday December 8, 2009 2:54 Barry Schwartz
2:54
Barry Schwartz: 

Brand side is heavily tied to emotion.
Sale side is more on the SHAM Wow side.

Tuesday December 8, 2009 2:54 Barry Schwartz
2:55
Barry Schwartz: 

She mentiones the Extreme Brand with this Dove Emotion campaign

Tuesday December 8, 2009 2:55 Barry Schwartz
2:55
Tuesday December 8, 2009 2:55 
2:56
Barry Schwartz: 

Medium Brand + Offer Campaign from Office Max, Back to School for Pennies

Tuesday December 8, 2009 2:56 Barry Schwartz
2:56
Tuesday December 8, 2009 2:56 
2:57
Barry Schwartz: 

Brand + Emotion + Sales = Innocent (The Big Knit) Sainsbury’s

Tuesday December 8, 2009 2:57 Barry Schwartz
2:57
Barry Schwartz: 

See http://www.ageconcern.org.uk/AgeConcern/B66C32B686014647972E5B10CED14732.asp

Tuesday December 8, 2009 2:57 Barry Schwartz
2:58
Barry Schwartz: 

Uniqueness + Sales Message = Blendtec

See http://www.blendtec.com/

Tuesday December 8, 2009 2:58 Barry Schwartz
2:59
Barry Schwartz: 

Buy Now = ShoeBuy.com

When you finish the check out process at ShoeBuy, they give you a way to give $10 off coupon to friends via email, Facebook, Twitter, MySpace, Blogger, WordPress, etc.

Tuesday December 8, 2009 2:59 Barry Schwartz
3:00
Barry Schwartz: 

viral is as simple as enabling the share of your message

Tuesday December 8, 2009 3:00 Barry Schwartz
3:01
Barry Schwartz: 

Build The Brand = Slow Sales

The Breakeven point for brand dollars spent takes a longer time…

Tuesday December 8, 2009 3:01 Barry Schwartz
3:01
Barry Schwartz: 

Build the Sales = Slow Brand

These breakeven is quicker with this.

So sometimes she recommends this route if you need immediate dollars.

Tuesday December 8, 2009 3:01 Barry Schwartz
3:04
[Comment From @erezson@erezson: ] 

bonus code and coupon is old fashion, it brings bonus seekers

Tuesday December 8, 2009 3:04 @erezson
3:04
Barry Schwartz: 

She shows more examples of the scale and how it works.

Tuesday December 8, 2009 3:04 Barry Schwartz
3:06
Barry Schwartz: 

Denise Chudy, Display and YouTube Sales Leader, Google is now up.

Tuesday December 8, 2009 3:06 Barry Schwartz
3:08
Barry Schwartz: 

She shows some examples of brand videos and viral videos. She will talk about creating videos on a viral level.

20 hours of video uploaded to YOuTube every minute.

Tuesday December 8, 2009 3:08 Barry Schwartz
3:09
Barry Schwartz: 

  1. Make them findable
  2. Use offline to seed discovery
  3. Leverage existing networks you have
  4. Leverage recognizable people
  5. Use advertising to get people there.

Tuesday December 8, 2009 3:09 Barry Schwartz
3:11
Barry Schwartz: 

Make them finable but making your titles, description and so on good.

Tuesday December 8, 2009 3:11 Barry Schwartz
3:12
Barry Schwartz: 

She goes through each example, will pull out highlights, if any…

Tuesday December 8, 2009 3:12 Barry Schwartz
3:15
Twitter
jhoodbiz: 

SES Chicago. Igniting Viral Campaigns session. Get good videos discovered. 1. Make them findable 2. Use offline to seed 3. Leverage networks

Tuesday December 8, 2009 3:15 jhoodbiz
3:19
Barry Schwartz: 

She now shows off the youtube.com/videotargeting product

Tuesday December 8, 2009 3:19 Barry Schwartz
3:20
Barry Schwartz: 

She is done, sorry for lack of coverage on her presentation.

Tuesday December 8, 2009 3:20 Barry Schwartz
3:21
Barry Schwartz: 

Q&A Time, I’ll leave this open for a bit and chime in with Qs that I like.

Tuesday December 8, 2009 3:21 Barry Schwartz
3:24
Barry Schwartz: 

Li Evans just tried to stump the YouTube speaker

Tuesday December 8, 2009 3:24 Barry Schwartz
3:29
Barry Schwartz: 

This session is over soon. Next up:

  • How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs
  • Turning Simple Change into Big Profit covered by Brian Ussery
  • Cool Mobile Apps, Augmented Reality – It’s a Brave New World! covered by Barry Schwartz

Tuesday December 8, 2009 3:29 Barry Schwartz
3:31
 

 

 
 

cil_setSizes();


Below is live coverage of the Igniting Viral Campaigns from the SES Chicago 2009 (official SES Chicago Site) conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.


  Igniting Viral Campaigns (12/08/2009) 
2:26
Barry Schwartz: 

About to begin here…

Tuesday December 8, 2009 2:26 Barry Schwartz
2:26
Barry Schwartz: 

Igniting Viral Campaigns
In a world dominated by behemoths like YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.

  • Moderator:
    Tessa Wegert, Interactive Media Strategist, Enlighten

Tuesday December 8, 2009 2:26 Barry Schwartz
2:28
Barry Schwartz: 

FYI, my internet is up and down… I’ll keep taking notes.

Tuesday December 8, 2009 2:28 Barry Schwartz
2:29
Barry Schwartz: 

Should be starting shortly…

Tuesday December 8, 2009 2:29 Barry Schwartz
2:33
Barry Schwartz: 

Here we go…

Tuesday December 8, 2009 2:33 Barry Schwartz
2:35
Barry Schwartz: 

First up Greg Finn, Director of Internet Marketing, 10e20

Tuesday December 8, 2009 2:35 Barry Schwartz
2:35
Barry Schwartz: 

Mike Ditka, “Before you can win, you have to believe you are worthy.” (Chicago Bears Coach)

Tuesday December 8, 2009 2:35 Barry Schwartz
2:36
Barry Schwartz: 

Ways to identify viral content

  • Humor
  • Educational Resources
  • Comprehensive Lists
  • Breaking Stories
  • Infographics

Tuesday December 8, 2009 2:36 Barry Schwartz
2:38
Barry Schwartz: 

What To Do:

  • Proper formatting of your content
  • Easy to consume in a glance
  • Make content very visual
  • Talk to the people

Tuesday December 8, 2009 2:38 Barry Schwartz
2:38
[Comment From @erezson@erezson: ] 

I wonder if they will talk about competitive markets such as Porn, Gambling etc…after all the viral idea is to get links and branding

Tuesday December 8, 2009 2:38 @erezson
2:38
Barry Schwartz: 

Mediums:

  • Utilize popular destinations such as FunnyorDie, Break, EBaum Wollds, YouTube, Flickr, etc.

Tuesday December 8, 2009 2:38 Barry Schwartz
2:39
Barry Schwartz: 

Social News:

  • They are the largest sources for “igniting” your campaigns
  • Be as non-corporate as possible
  • Make sure you are part of the community before submitting and participating.

Tuesday December 8, 2009 2:39 Barry Schwartz
2:41
Barry Schwartz: 

Big Three:

  • Digg is not all about video games or gadgets. They got good health categories, fitness, etc.
  • StumpleUpon is good for ALL your viral content, use proper niches and categories and tag properly
  • Reddit use subreddits for best relevancy.

Tuesday December 8, 2009 2:41 Barry Schwartz
2:42
Barry Schwartz: 

Niche Social Sites include:

  • Tip’d, Caps, Deals.woot, He lists tons of social niche sites, tons

Tuesday December 8, 2009 2:42 Barry Schwartz
2:43
Barry Schwartz: 

Make sure you are helping the community, not just helping yourself.

Tuesday December 8, 2009 2:43 Barry Schwartz
2:43
Barry Schwartz: 

Facebook, a lot of the time you don’t want to send people to your wall. Make new pages and tabs.

Tuesday December 8, 2009 2:43 Barry Schwartz
2:44
Barry Schwartz: 

or apps.

Tuesday December 8, 2009 2:44 Barry Schwartz
2:44
Barry Schwartz: 

Also with Facebook, if you are doing a contest, make sure you have approval and make sure the content is easy to share.

Tuesday December 8, 2009 2:44 Barry Schwartz
2:45
Barry Schwartz: 

Use Facebook ads and also utilize Facebook events.

Tuesday December 8, 2009 2:45 Barry Schwartz
2:45
Barry Schwartz: 

Twitter:

  • Make it easy to tweet your content
  • Allow for easy RTs
  • Promote during peak hours

Tuesday December 8, 2009 2:45 Barry Schwartz
2:46
Barry Schwartz: 

It is more than just Twitter and Facebook, use blogger outreach and forums (the original social media).

Tuesday December 8, 2009 2:46 Barry Schwartz
2:47
Barry Schwartz: 

Execution: Use a staggering approach for optimum visibility, provide alternate ways to share and cross promote.

Tuesday December 8, 2009 2:47 Barry Schwartz
2:48
Barry Schwartz: 

LEveraging viral mentions to continue momentum, just don’t give up.

Tuesday December 8, 2009 2:48 Barry Schwartz
2:51
Barry Schwartz: 

Next up…

Tuesday December 8, 2009 2:51 Barry Schwartz
2:51
Barry Schwartz: 

Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide

Tuesday December 8, 2009 2:51 Barry Schwartz
2:51
Barry Schwartz: 

Jennifer is a Social MEdia Strategiest

Tuesday December 8, 2009 2:51 Barry Schwartz
2:52
Barry Schwartz: 

Lots of companies do not know what to do with the traffic they get from their viral campaigns.

Tuesday December 8, 2009 2:52 Barry Schwartz
2:52
Barry Schwartz: 

Viral Goals include:

  • Build the Brand
  • Drive Traffic or Links
  • Drive Sales

Tuesday December 8, 2009 2:52 Barry Schwartz
2:54
Barry Schwartz: 

She talks about the book, Convergence Marketing. She talks about the Rosen Velocity Scale. Campaign about building brand or driving sales. V1 is emotion to v10 is the SHAM WOW

Tuesday December 8, 2009 2:54 Barry Schwartz
2:54
Barry Schwartz: 

Brand side is heavily tied to emotion.
Sale side is more on the SHAM Wow side.

Tuesday December 8, 2009 2:54 Barry Schwartz
2:55
Barry Schwartz: 

She mentiones the Extreme Brand with this Dove Emotion campaign

Tuesday December 8, 2009 2:55 Barry Schwartz
2:55
Tuesday December 8, 2009 2:55 
2:56
Barry Schwartz: 

Medium Brand + Offer Campaign from Office Max, Back to School for Pennies

Tuesday December 8, 2009 2:56 Barry Schwartz
2:56
Tuesday December 8, 2009 2:56 
2:57
Barry Schwartz: 

Brand + Emotion + Sales = Innocent (The Big Knit) Sainsbury’s

Tuesday December 8, 2009 2:57 Barry Schwartz
2:57
Barry Schwartz: 

See http://www.ageconcern.org.uk/AgeConcern/B66C32B686014647972E5B10CED14732.asp

Tuesday December 8, 2009 2:57 Barry Schwartz
2:58
Barry Schwartz: 

Uniqueness + Sales Message = Blendtec

See http://www.blendtec.com/

Tuesday December 8, 2009 2:58 Barry Schwartz
2:59
Barry Schwartz: 

Buy Now = ShoeBuy.com

When you finish the check out process at ShoeBuy, they give you a way to give $10 off coupon to friends via email, Facebook, Twitter, MySpace, Blogger, WordPress, etc.

Tuesday December 8, 2009 2:59 Barry Schwartz
3:00
Barry Schwartz: 

viral is as simple as enabling the share of your message

Tuesday December 8, 2009 3:00 Barry Schwartz
3:01
Barry Schwartz: 

Build The Brand = Slow Sales

The Breakeven point for brand dollars spent takes a longer time…

Tuesday December 8, 2009 3:01 Barry Schwartz
3:01
Barry Schwartz: 

Build the Sales = Slow Brand

These breakeven is quicker with this.

So sometimes she recommends this route if you need immediate dollars.

Tuesday December 8, 2009 3:01 Barry Schwartz
3:04
[Comment From @erezson@erezson: ] 

bonus code and coupon is old fashion, it brings bonus seekers

Tuesday December 8, 2009 3:04 @erezson
3:04
Barry Schwartz: 

She shows more examples of the scale and how it works.

Tuesday December 8, 2009 3:04 Barry Schwartz
3:06
Barry Schwartz: 

Denise Chudy, Display and YouTube Sales Leader, Google is now up.

Tuesday December 8, 2009 3:06 Barry Schwartz
3:08
Barry Schwartz: 

She shows some examples of brand videos and viral videos. She will talk about creating videos on a viral level.

20 hours of video uploaded to YOuTube every minute.

Tuesday December 8, 2009 3:08 Barry Schwartz
3:09
Barry Schwartz: 

  1. Make them findable
  2. Use offline to seed discovery
  3. Leverage existing networks you have
  4. Leverage recognizable people
  5. Use advertising to get people there.

Tuesday December 8, 2009 3:09 Barry Schwartz
3:11
Barry Schwartz: 

Make them finable but making your titles, description and so on good.

Tuesday December 8, 2009 3:11 Barry Schwartz
3:12
Barry Schwartz: 

She goes through each example, will pull out highlights, if any…

Tuesday December 8, 2009 3:12 Barry Schwartz
3:15
Twitter
jhoodbiz: 

SES Chicago. Igniting Viral Campaigns session. Get good videos discovered. 1. Make them findable 2. Use offline to seed 3. Leverage networks

Tuesday December 8, 2009 3:15 jhoodbiz
3:19
Barry Schwartz: 

She now shows off the youtube.com/videotargeting product

Tuesday December 8, 2009 3:19 Barry Schwartz
3:20
Barry Schwartz: 

She is done, sorry for lack of coverage on her presentation.

Tuesday December 8, 2009 3:20 Barry Schwartz
3:21
Barry Schwartz: 

Q&A Time, I’ll leave this open for a bit and chime in with Qs that I like.

Tuesday December 8, 2009 3:21 Barry Schwartz
3:24
Barry Schwartz: 

Li Evans just tried to stump the YouTube speaker

Tuesday December 8, 2009 3:24 Barry Schwartz
3:29
Barry Schwartz: 

This session is over soon. Next up:

  • How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs
  • Turning Simple Change into Big Profit covered by Brian Ussery
  • Cool Mobile Apps, Augmented Reality – It’s a Brave New World! covered by Barry Schwartz

Tuesday December 8, 2009 3:29 Barry Schwartz
3:31
 

 

 
 



Social Media Checklist from SES Chicago ’09

Below is live coverage of the Social Media Checklist from the SES Chicago 2009 (official SES Chicago Site) conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.


  Social Media Checklist (12/08/2009) 
10:23
Barry Schwartz: 

Starting in about 7 minutes…

Tuesday December 8, 2009 10:23 Barry Schwartz
10:24
Barry Schwartz: 

Social Media Checklist
Before you build or expand your company’s social media profile, do you really know what you are getting into? Setting up a Twitter account or Facebook profile or uploading a YouTube video is the easy part. What’s next? This panel will examine practical issues you should consider when developing your brand’s social strategy.

Moderator:
Anna Maria Virzi, Executive Editor, ClickZ
Speakers:
Sean Carton, Chief Strategy Officer, idfive
Jeanniey Mullen, Chief Marketing Officer, Zinio
Heidi Cohen, President, Riverside Marketing Strategies
Brian Boland, Manager, Performance Solutions, Facebook

Tuesday December 8, 2009 10:24 Barry Schwartz
10:28
Twitter
andybeal: 

Free Lego at the iCrossing #ses booth! Wait til I introduce him to the stormtrooper gang! ;-)

Tuesday December 8, 2009 10:28 andybeal
10:29
Barry Schwartz: 

Starting in a few minutes…

Tuesday December 8, 2009 10:29 Barry Schwartz
10:30
Twitter
angkubicek: 

i heart the live blogging from #ses although it makes me wish i was there

Tuesday December 8, 2009 10:30 angkubicek
10:32
Barry Schwartz: 

Here we go…

Tuesday December 8, 2009 10:32 Barry Schwartz
10:33
Barry Schwartz: 

Anna Maria Virzi is moderating this panel.

Tuesday December 8, 2009 10:33 Barry Schwartz
10:35
Barry Schwartz: 

What is Social Media? We know it is more than Twitter…

Tuesday December 8, 2009 10:35 Barry Schwartz
10:36
Barry Schwartz: 

Brian from Facebook said, “A fundamental shift in the way that people use the Internet.” It changes over time, but the fundamental point is that it is interactive.

Tuesday December 8, 2009 10:36 Barry Schwartz
10:37
Barry Schwartz: 

Mod doesn’t know how to use PowerPoint

Tuesday December 8, 2009 10:37 Barry Schwartz
10:37
Barry Schwartz: 

Sean said social media is technology that helps facilitate conversation.

Tuesday December 8, 2009 10:37 Barry Schwartz
10:39
Barry Schwartz: 

Heidi Cohen has many definitions…

  • Involves different levels of engagement, not just the people who put the content out there.
  • Ecomoasses wide variety of content formats, such as text, video, images, pdfs, audio, etc
  • Everyone is now connected in networks
  • Speed of content and movement of that content is faster
  • Conversation can happen in real time or old content rising up again
  • It can be on desktop, handheld, etc
  • It melds offline and online

Tuesday December 8, 2009 10:39 Barry Schwartz
10:40
Barry Schwartz: 

Jeanniey said she hates going last.. Anything that is watercooler-worthy. Conversation has a chance of becoming succesfful in social media.

Tuesday December 8, 2009 10:40 Barry Schwartz
10:40
Barry Schwartz: 

Mod apologized for PowerPoint slide handling…

Tuesday December 8, 2009 10:40 Barry Schwartz
10:43
Barry Schwartz: 

8 Points Social Media Marketing Checklist

  1. What is your overall marketing strategy
  2. What are your marketing or business goals for your social media marketing?
  3. What forms of social media wil you use and why?
  4. How will you measure your social media marketing? What metrics are appropriate for your campaign and what do they tell you? How will you gather the info? What will you do with the data?
  5. Are you currently listening to what is being said about your firm, brands and products?
  6. What types of supporting marketing will you use to promote and extend the reach of your program?
  7. What dedicated resources will you allocate to your social media programs, both financial and headcount?
  8. Choose the right outlets

Tuesday December 8, 2009 10:43 Barry Schwartz
10:43
Barry Schwartz: 

You don’t need to jump in, first figure out your goals…

Tuesday December 8, 2009 10:43 Barry Schwartz
10:45
Barry Schwartz: 

Measuring these goals within social media is important…

Tuesday December 8, 2009 10:45 Barry Schwartz
10:46
Barry Schwartz: 

See the feedback on your brands, see what people are saying about you and your products.

Tuesday December 8, 2009 10:46 Barry Schwartz
10:47
Barry Schwartz: 

Your social media campaign does not exist in the vacuum, you can’t just post and pray it will come, you need to give it care and push it. Think about how do you integrate this.

Tuesday December 8, 2009 10:47 Barry Schwartz
10:49
Twitter
jhoodbiz: 

SES Chicago Social Media Checklist session. Decide what forms of social media will you use and why you will use them.

Tuesday December 8, 2009 10:49 jhoodbiz
10:49
Barry Schwartz: 

You need dedicated people to manage this, and if you don’t – it won’t happen.

Tuesday December 8, 2009 10:49 Barry Schwartz
10:50
Barry Schwartz: 

If you do not have dedication from people and money, it won’t happen…

Tuesday December 8, 2009 10:50 Barry Schwartz
10:50
Barry Schwartz: 

Not using names, cause I can’t see who is saying what…. Sorry.

Tuesday December 8, 2009 10:50 Barry Schwartz
10:52
Barry Schwartz: 

Brian said, “be relevant.” If it is a Facebook update, Tweet or even an ad – it is about understanding how you are relevant in that context (conversation).

Tuesday December 8, 2009 10:52 Barry Schwartz
10:53
Barry Schwartz: 

Understand the many ways you can engage with social media. These are from distribution points, similar to SEO, with Facebook pages, Twitter accounts, and blogs to paid ads or youtube ads, facebook ads.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:53
Barry Schwartz: 

Can you buy this? Brian said, yes you can.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:53
Barry Schwartz: 

You can use Facebook ads to drive response.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:53
Barry Schwartz: 

When ads have social context, you engage with them more, Brian said.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:55
Barry Schwartz: 

If you are trying to drive fans or get followers, it is important for you to define the value of each fan, each follower, each impression, each post and retweet. etc. We are good at measuring this on search, but now it is time for social media.

Tuesday December 8, 2009 10:55 Barry Schwartz
10:55
Barry Schwartz: 

Because it is a conversation, you need to figure out how to continue that conversation.

Tuesday December 8, 2009 10:55 Barry Schwartz
10:56
Twitter
purpletrout: 

You can use Facebook ads to drive response. #SocialMedia #SES

Tuesday December 8, 2009 10:56 purpletrout
10:56
Barry Schwartz: 

Sean starts off by saying “Don’t panic! This isn’t new.”

Tuesday December 8, 2009 10:56 Barry Schwartz
10:57
Barry Schwartz: 

We get too hung up on the specific technology, instead of what you want to use it for.

Tuesday December 8, 2009 10:57 Barry Schwartz
10:59
Barry Schwartz: 

Someone just told her how to use the arrow keys to change slides. She said, “she is a Mac person.” But the arrow key works on a Mac also. Still not working, there it goes.

Tuesday December 8, 2009 10:59 Barry Schwartz
11:00
Barry Schwartz: 

The computer seems very lagged….

Tuesday December 8, 2009 11:00 Barry Schwartz
11:00
Barry Schwartz: 

Sean then explains about ‘dont be reckless.’ Have a systimatic way at going into this. You need a strategy.

Tuesday December 8, 2009 11:00 Barry Schwartz
11:00
Barry Schwartz: 

Sean adds, ask yourself, why social media, espesially when you have a limited budget.

Tuesday December 8, 2009 11:00 Barry Schwartz
11:02
Barry Schwartz: 

You cannot participate in this stuff unless you are willing to let go a bit. Allowing comments in blog posts, Facebook people can comment on your pages, etc.

Tuesday December 8, 2009 11:02 Barry Schwartz
11:03
Twitter
purpletrout: 

Don’t be reckless (with social media)…you need a strategy – Sean Carton #socialmedia #SES

Tuesday December 8, 2009 11:03 purpletrout
11:04
Barry Schwartz: 

Heidi is now up explaining that you need to look inside your organization for this.

Tuesday December 8, 2009 11:04 Barry Schwartz
11:04
Barry Schwartz: 

When you go to social media, your audience is broadens to lots of new people outside of your customers, including gov’t, competitors and others.

Tuesday December 8, 2009 11:04 Barry Schwartz
11:05
Barry Schwartz: 

Fresh content is required and you need to be there continouly for this content, interact…. She said.

Tuesday December 8, 2009 11:05 Barry Schwartz
11:06
Barry Schwartz: 

You need to give people a reason to come back.

Tuesday December 8, 2009 11:06 Barry Schwartz
11:07
Barry Schwartz: 

Make sure to set parameters for your employees. YOu need internal policies to tell what people can or cannot say, how they should be identifying themselves and so on.

Tuesday December 8, 2009 11:07 Barry Schwartz
11:07
Barry Schwartz: 

Jeanniey is next up…

Tuesday December 8, 2009 11:07 Barry Schwartz
11:08
Barry Schwartz: 

There will be new tools and much more going on with this in the future. No social media best practices are written for these new tools.

Tuesday December 8, 2009 11:08 Barry Schwartz
11:09
Barry Schwartz: 

She said, “apps are the new web.” The average consumer has 6 web-enabled devices with access to 2 at any given time.

Tuesday December 8, 2009 11:09 Barry Schwartz
11:09
Twitter
AnnaMariaVirzi: 

#ses @empg: apps are the new web; the average consumer has 6 web enabled devices w/ access to 2 at any time

Tuesday December 8, 2009 11:09 AnnaMariaVirzi
11:10
Twitter
jhoodbiz: 

SES Chicago Social Media Checklist session. New tools – Apps are the new web. Acknowledge that the Web is no longer tied to a laptop.

Tuesday December 8, 2009 11:10 jhoodbiz
11:10
Twitter
MissDeFacto: 

I disagree. U don’t give up control of your brand by doing social media. The outside has always shaped your brand identity. #ses #seschi

Tuesday December 8, 2009 11:10 MissDeFacto
11:10
Barry Schwartz: 

FYI, these are tweets from people in the audience now…

Tuesday December 8, 2009 11:10 Barry Schwartz
11:11
Do you have a dedicated person to manage your social media?
Yes – Employee
 ( 0% )

Yes, Myself

 ( 100% )

No

 ( 0% )

Not yet, but I will

 ( 0% )

Tuesday December 8, 2009 11:11 
11:12
Barry Schwartz: 

Measure the effectiveness: Use tools that will help integrated and measure the effectiveness of digital channels, including email, SMS, etc on a single platform.

Tuesday December 8, 2009 11:12 Barry Schwartz
11:13
Barry Schwartz: 

Empower Consumers: Enable customers to choose what messages they receive and in what channels

Tuesday December 8, 2009 11:13 Barry Schwartz
11:15
Barry Schwartz: 

She ends with “Yesterday’s Gone”, if you are following a best practice that dates back to 2008 or earlier, toss it away, it is now wrong… Things have changed.

Tuesday December 8, 2009 11:15 Barry Schwartz
11:16
Have Social Media Best Practices Changed from now to 2008?
Yes, it Changed
 ( 0% )

No, it is the Same

 ( 100% )

Tuesday December 8, 2009 11:16 
11:17
Twitter
JuliaRosien: 

At the end of the day, how do you get and sustain engagement on social media. Is it always about buzz or does it go deeper #seschi

Tuesday December 8, 2009 11:17 JuliaRosien
11:18
Barry Schwartz: 

They are now arguing about this point: ”

MissDeFacto:

I disagree. U don’t give up control of your brand by doing social media. The outside has always shaped your brand identity. #ses #seschi

Tuesday December 8, 2009 11:18 Barry Schwartz
11:22
Barry Schwartz: 

Q&A Time btw… Session over in 20 mins..

Tuesday December 8, 2009 11:22 Barry Schwartz
11:23
Barry Schwartz: 

Next up at http://www.SERoundtable.com/ at 1pm (central) include:

  • Real Time SEO: No More Yesterday’s News covered by Barry Schwartz & Marty Weintraub
  • Landing Page Optimization: The 7 Deadly Sins covered by Brian Ussery

Tuesday December 8, 2009 11:23 Barry Schwartz
11:25
 

 

 
 



Below is live coverage of the Social Media Checklist from the SES Chicago 2009 (official SES Chicago Site) conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.


  Social Media Checklist (12/08/2009) 
10:23
Barry Schwartz: 

Starting in about 7 minutes…

Tuesday December 8, 2009 10:23 Barry Schwartz
10:24
Barry Schwartz: 

Social Media Checklist
Before you build or expand your company’s social media profile, do you really know what you are getting into? Setting up a Twitter account or Facebook profile or uploading a YouTube video is the easy part. What’s next? This panel will examine practical issues you should consider when developing your brand’s social strategy.

Moderator:
Anna Maria Virzi, Executive Editor, ClickZ
Speakers:
Sean Carton, Chief Strategy Officer, idfive
Jeanniey Mullen, Chief Marketing Officer, Zinio
Heidi Cohen, President, Riverside Marketing Strategies
Brian Boland, Manager, Performance Solutions, Facebook

Tuesday December 8, 2009 10:24 Barry Schwartz
10:28
Twitter
andybeal: 

Free Lego at the iCrossing #ses booth! Wait til I introduce him to the stormtrooper gang! ;-)

Tuesday December 8, 2009 10:28 andybeal
10:29
Barry Schwartz: 

Starting in a few minutes…

Tuesday December 8, 2009 10:29 Barry Schwartz
10:30
Twitter
angkubicek: 

i heart the live blogging from #ses although it makes me wish i was there

Tuesday December 8, 2009 10:30 angkubicek
10:32
Barry Schwartz: 

Here we go…

Tuesday December 8, 2009 10:32 Barry Schwartz
10:33
Barry Schwartz: 

Anna Maria Virzi is moderating this panel.

Tuesday December 8, 2009 10:33 Barry Schwartz
10:35
Barry Schwartz: 

What is Social Media? We know it is more than Twitter…

Tuesday December 8, 2009 10:35 Barry Schwartz
10:36
Barry Schwartz: 

Brian from Facebook said, “A fundamental shift in the way that people use the Internet.” It changes over time, but the fundamental point is that it is interactive.

Tuesday December 8, 2009 10:36 Barry Schwartz
10:37
Barry Schwartz: 

Mod doesn’t know how to use PowerPoint

Tuesday December 8, 2009 10:37 Barry Schwartz
10:37
Barry Schwartz: 

Sean said social media is technology that helps facilitate conversation.

Tuesday December 8, 2009 10:37 Barry Schwartz
10:39
Barry Schwartz: 

Heidi Cohen has many definitions…

  • Involves different levels of engagement, not just the people who put the content out there.
  • Ecomoasses wide variety of content formats, such as text, video, images, pdfs, audio, etc
  • Everyone is now connected in networks
  • Speed of content and movement of that content is faster
  • Conversation can happen in real time or old content rising up again
  • It can be on desktop, handheld, etc
  • It melds offline and online

Tuesday December 8, 2009 10:39 Barry Schwartz
10:40
Barry Schwartz: 

Jeanniey said she hates going last.. Anything that is watercooler-worthy. Conversation has a chance of becoming succesfful in social media.

Tuesday December 8, 2009 10:40 Barry Schwartz
10:40
Barry Schwartz: 

Mod apologized for PowerPoint slide handling…

Tuesday December 8, 2009 10:40 Barry Schwartz
10:43
Barry Schwartz: 

8 Points Social Media Marketing Checklist

  1. What is your overall marketing strategy
  2. What are your marketing or business goals for your social media marketing?
  3. What forms of social media wil you use and why?
  4. How will you measure your social media marketing? What metrics are appropriate for your campaign and what do they tell you? How will you gather the info? What will you do with the data?
  5. Are you currently listening to what is being said about your firm, brands and products?
  6. What types of supporting marketing will you use to promote and extend the reach of your program?
  7. What dedicated resources will you allocate to your social media programs, both financial and headcount?
  8. Choose the right outlets

Tuesday December 8, 2009 10:43 Barry Schwartz
10:43
Barry Schwartz: 

You don’t need to jump in, first figure out your goals…

Tuesday December 8, 2009 10:43 Barry Schwartz
10:45
Barry Schwartz: 

Measuring these goals within social media is important…

Tuesday December 8, 2009 10:45 Barry Schwartz
10:46
Barry Schwartz: 

See the feedback on your brands, see what people are saying about you and your products.

Tuesday December 8, 2009 10:46 Barry Schwartz
10:47
Barry Schwartz: 

Your social media campaign does not exist in the vacuum, you can’t just post and pray it will come, you need to give it care and push it. Think about how do you integrate this.

Tuesday December 8, 2009 10:47 Barry Schwartz
10:49
Twitter
jhoodbiz: 

SES Chicago Social Media Checklist session. Decide what forms of social media will you use and why you will use them.

Tuesday December 8, 2009 10:49 jhoodbiz
10:49
Barry Schwartz: 

You need dedicated people to manage this, and if you don’t – it won’t happen.

Tuesday December 8, 2009 10:49 Barry Schwartz
10:50
Barry Schwartz: 

If you do not have dedication from people and money, it won’t happen…

Tuesday December 8, 2009 10:50 Barry Schwartz
10:50
Barry Schwartz: 

Not using names, cause I can’t see who is saying what…. Sorry.

Tuesday December 8, 2009 10:50 Barry Schwartz
10:52
Barry Schwartz: 

Brian said, “be relevant.” If it is a Facebook update, Tweet or even an ad – it is about understanding how you are relevant in that context (conversation).

Tuesday December 8, 2009 10:52 Barry Schwartz
10:53
Barry Schwartz: 

Understand the many ways you can engage with social media. These are from distribution points, similar to SEO, with Facebook pages, Twitter accounts, and blogs to paid ads or youtube ads, facebook ads.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:53
Barry Schwartz: 

Can you buy this? Brian said, yes you can.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:53
Barry Schwartz: 

You can use Facebook ads to drive response.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:53
Barry Schwartz: 

When ads have social context, you engage with them more, Brian said.

Tuesday December 8, 2009 10:53 Barry Schwartz
10:55
Barry Schwartz: 

If you are trying to drive fans or get followers, it is important for you to define the value of each fan, each follower, each impression, each post and retweet. etc. We are good at measuring this on search, but now it is time for social media.

Tuesday December 8, 2009 10:55 Barry Schwartz
10:55
Barry Schwartz: 

Because it is a conversation, you need to figure out how to continue that conversation.

Tuesday December 8, 2009 10:55 Barry Schwartz
10:56
Twitter
purpletrout: 

You can use Facebook ads to drive response. #SocialMedia #SES

Tuesday December 8, 2009 10:56 purpletrout
10:56
Barry Schwartz: 

Sean starts off by saying “Don’t panic! This isn’t new.”

Tuesday December 8, 2009 10:56 Barry Schwartz
10:57
Barry Schwartz: 

We get too hung up on the specific technology, instead of what you want to use it for.

Tuesday December 8, 2009 10:57 Barry Schwartz
10:59
Barry Schwartz: 

Someone just told her how to use the arrow keys to change slides. She said, “she is a Mac person.” But the arrow key works on a Mac also. Still not working, there it goes.

Tuesday December 8, 2009 10:59 Barry Schwartz
11:00
Barry Schwartz: 

The computer seems very lagged….

Tuesday December 8, 2009 11:00 Barry Schwartz
11:00
Barry Schwartz: 

Sean then explains about ‘dont be reckless.’ Have a systimatic way at going into this. You need a strategy.

Tuesday December 8, 2009 11:00 Barry Schwartz
11:00
Barry Schwartz: 

Sean adds, ask yourself, why social media, espesially when you have a limited budget.

Tuesday December 8, 2009 11:00 Barry Schwartz
11:02
Barry Schwartz: 

You cannot participate in this stuff unless you are willing to let go a bit. Allowing comments in blog posts, Facebook people can comment on your pages, etc.

Tuesday December 8, 2009 11:02 Barry Schwartz
11:03
Twitter
purpletrout: 

Don’t be reckless (with social media)…you need a strategy – Sean Carton #socialmedia #SES

Tuesday December 8, 2009 11:03 purpletrout
11:04
Barry Schwartz: 

Heidi is now up explaining that you need to look inside your organization for this.

Tuesday December 8, 2009 11:04 Barry Schwartz
11:04
Barry Schwartz: 

When you go to social media, your audience is broadens to lots of new people outside of your customers, including gov’t, competitors and others.

Tuesday December 8, 2009 11:04 Barry Schwartz
11:05
Barry Schwartz: 

Fresh content is required and you need to be there continouly for this content, interact…. She said.

Tuesday December 8, 2009 11:05 Barry Schwartz
11:06
Barry Schwartz: 

You need to give people a reason to come back.

Tuesday December 8, 2009 11:06 Barry Schwartz
11:07
Barry Schwartz: 

Make sure to set parameters for your employees. YOu need internal policies to tell what people can or cannot say, how they should be identifying themselves and so on.

Tuesday December 8, 2009 11:07 Barry Schwartz
11:07
Barry Schwartz: 

Jeanniey is next up…

Tuesday December 8, 2009 11:07 Barry Schwartz
11:08
Barry Schwartz: 

There will be new tools and much more going on with this in the future. No social media best practices are written for these new tools.

Tuesday December 8, 2009 11:08 Barry Schwartz
11:09
Barry Schwartz: 

She said, “apps are the new web.” The average consumer has 6 web-enabled devices with access to 2 at any given time.

Tuesday December 8, 2009 11:09 Barry Schwartz
11:09
Twitter
AnnaMariaVirzi: 

#ses @empg: apps are the new web; the average consumer has 6 web enabled devices w/ access to 2 at any time

Tuesday December 8, 2009 11:09 AnnaMariaVirzi
11:10
Twitter
jhoodbiz: 

SES Chicago Social Media Checklist session. New tools – Apps are the new web. Acknowledge that the Web is no longer tied to a laptop.

Tuesday December 8, 2009 11:10 jhoodbiz
11:10
Twitter
MissDeFacto: 

I disagree. U don’t give up control of your brand by doing social media. The outside has always shaped your brand identity. #ses #seschi

Tuesday December 8, 2009 11:10 MissDeFacto
11:10
Barry Schwartz: 

FYI, these are tweets from people in the audience now…

Tuesday December 8, 2009 11:10 Barry Schwartz
11:11
Do you have a dedicated person to manage your social media?
Yes – Employee
 ( 0% )

Yes, Myself

 ( 100% )

No

 ( 0% )

Not yet, but I will

 ( 0% )

Tuesday December 8, 2009 11:11 
11:12
Barry Schwartz: 

Measure the effectiveness: Use tools that will help integrated and measure the effectiveness of digital channels, including email, SMS, etc on a single platform.

Tuesday December 8, 2009 11:12 Barry Schwartz
11:13
Barry Schwartz: 

Empower Consumers: Enable customers to choose what messages they receive and in what channels

Tuesday December 8, 2009 11:13 Barry Schwartz
11:15
Barry Schwartz: 

She ends with “Yesterday’s Gone”, if you are following a best practice that dates back to 2008 or earlier, toss it away, it is now wrong… Things have changed.

Tuesday December 8, 2009 11:15 Barry Schwartz
11:16
Have Social Media Best Practices Changed from now to 2008?
Yes, it Changed
 ( 0% )

No, it is the Same

 ( 100% )

Tuesday December 8, 2009 11:16 
11:17
Twitter
JuliaRosien: 

At the end of the day, how do you get and sustain engagement on social media. Is it always about buzz or does it go deeper #seschi

Tuesday December 8, 2009 11:17 JuliaRosien
11:18
Barry Schwartz: 

They are now arguing about this point: ”

MissDeFacto:

I disagree. U don’t give up control of your brand by doing social media. The outside has always shaped your brand identity. #ses #seschi

Tuesday December 8, 2009 11:18 Barry Schwartz
11:22
Barry Schwartz: 

Q&A Time btw… Session over in 20 mins..

Tuesday December 8, 2009 11:22 Barry Schwartz
11:23
Barry Schwartz: 

Next up at http://www.SERoundtable.com/ at 1pm (central) include:

  • Real Time SEO: No More Yesterday’s News covered by Barry Schwartz & Marty Weintraub
  • Landing Page Optimization: The 7 Deadly Sins covered by Brian Ussery

Tuesday December 8, 2009 11:23 Barry Schwartz
11:25
 

 

 
 



SES Chicago ’09 Live Blogging Schedule

ses chicago logoDid you know that the first conference we ever covered here was SES Chicago and that back six years ago in 2003? Since then we covered this conference every year but last. And we will be covering SES Chicago 2009 this year. For our past years coverage see SES Chicago 2003, SES Chicago 2004, SES Chicago 2005, SES Chicago 2006 and SES Chicago 2007. Next week, Monday, December 7th starts SES Chicago 2009.

We have several volunteers that will be helping with the live blog coverage on the CoverItLive tool. They include Brian Ussery aka Beussery, Marty Weintraub from aimClear, Chris Boggs of Rosetta and myself.

Here is our coverage schedule, which is subject to change at the last minute:

Monday, December 7 – Day 1
9:00am-10:15am
Jeff Jarvis, Author of What Would Google Do? covered by Barry Schwartz
10:30am-11:30am
Mixed Media SERPs covered by Barry Schwartz
Search Analytics covered by Brian Ussery
Search Industry Today covered by Chris Boggs
11:45am-12:45pm
How to Turn Your Web Analytics Into a Money-Making Machine covered by Brian Ussery
Search: Where to Next? covered by Chris Boggs
1:45pm-2:45pm
Meaningful SEO Metrics: Going Beyond the Numbers covered by Barry Schwartz
3:15pm-4:15pm
SEO Through Blogs & Feeds covered by Barry Schwartz
Search and the Integrated Marketing Mix covered by Chris Boggs
4:30pm-5:30pm
Customer Insights via Search Engine Tools covered by Chris Boggs & Marty Weintraub
Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? covered by Barry Schwartz

Tuesday, December 8 – Day 2
10:30am-11:45am
Developments in Information Retrieval on the Web covered by Brian Ussery & Marty Weintraub
Social Media Checklist covered by Barry Schwartz
1:00pm-2:15pm
Real Time SEO: No More Yesterday’s News covered by Barry Schwartz & Marty Weintraub
Landing Page Optimization: The 7 Deadly Sins covered by Brian Ussery
2:30pm-3:45pm
Igniting Viral Campaigns covered by Barry Schwartz
4:15pm-5:30pm
How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs
Turning Simple Change into Big Profit covered by Brian Ussery
Cool Mobile Apps, Augmented Reality – It’s a Brave New World! covered by Barry Schwartz

Wednesday, December 9 – Day 3
9:00am-10:00am
Keynote: Dan Siroker, Former Deputy New Media Director, Obama Transition Team and Founder, CarrotSticks covered by Barry Schwartz
10:30am-11:45am
PPC or SEO? The Ultimate Search Marketing Battle covered by Chris Boggs & Barry Schwartz
12:45pm-2:00pm
Facebook Rockstars RoundTable: Marketing For the Other Internet covered by Barry Schwartz & Brian Ussery
2:30pm-3:45pm
Search Becomes the Display OS covered by Barry Schwartz

For those that will be there, I look forward to seeing you. For those that cannot make it, I hope we are covering the sessions you most want to hear about.


ses chicago logoDid you know that the first conference we ever covered here was SES Chicago and that back six years ago in 2003? Since then we covered this conference every year but last. And we will be covering SES Chicago 2009 this year. For our past years coverage see SES Chicago 2003, SES Chicago 2004, SES Chicago 2005, SES Chicago 2006 and SES Chicago 2007. Next week, Monday, December 7th starts SES Chicago 2009.

We have several volunteers that will be helping with the live blog coverage on the CoverItLive tool. They include Brian Ussery aka Beussery, Marty Weintraub from aimClear, Chris Boggs of Rosetta and myself.

Here is our coverage schedule, which is subject to change at the last minute:

Monday, December 7 – Day 1
9:00am-10:15am
Jeff Jarvis, Author of What Would Google Do? covered by Barry Schwartz
10:30am-11:30am
Mixed Media SERPs covered by Barry Schwartz
Search Analytics covered by Brian Ussery
Search Industry Today covered by Chris Boggs
11:45am-12:45pm
How to Turn Your Web Analytics Into a Money-Making Machine covered by Brian Ussery
Search: Where to Next? covered by Chris Boggs
1:45pm-2:45pm
Meaningful SEO Metrics: Going Beyond the Numbers covered by Barry Schwartz
3:15pm-4:15pm
SEO Through Blogs & Feeds covered by Barry Schwartz
Search and the Integrated Marketing Mix covered by Chris Boggs
4:30pm-5:30pm
Customer Insights via Search Engine Tools covered by Chris Boggs & Marty Weintraub
Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? covered by Barry Schwartz

Tuesday, December 8 – Day 2
10:30am-11:45am
Developments in Information Retrieval on the Web covered by Brian Ussery & Marty Weintraub
Social Media Checklist covered by Barry Schwartz
1:00pm-2:15pm
Real Time SEO: No More Yesterday’s News covered by Barry Schwartz & Marty Weintraub
Landing Page Optimization: The 7 Deadly Sins covered by Brian Ussery
2:30pm-3:45pm
Igniting Viral Campaigns covered by Barry Schwartz
4:15pm-5:30pm
How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs
Turning Simple Change into Big Profit covered by Brian Ussery
Cool Mobile Apps, Augmented Reality – It’s a Brave New World! covered by Barry Schwartz

Wednesday, December 9 – Day 3
9:00am-10:00am
Keynote: Dan Siroker, Former Deputy New Media Director, Obama Transition Team and Founder, CarrotSticks covered by Barry Schwartz
10:30am-11:45am
PPC or SEO? The Ultimate Search Marketing Battle covered by Chris Boggs & Barry Schwartz
12:45pm-2:00pm
Facebook Rockstars RoundTable: Marketing For the Other Internet covered by Barry Schwartz & Brian Ussery
2:30pm-3:45pm
Search Becomes the Display OS covered by Barry Schwartz

For those that will be there, I look forward to seeing you. For those that cannot make it, I hope we are covering the sessions you most want to hear about.



Seth Godin: Sliced Bread

Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High