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March Madness on Yahoo! Search

On March 9, 2012, In SEO, by Yahoo! Search

Searches this week on Yahoo! for “March Madness brackets” are up 320% and searches for “March Madness” are up 200%. When tracking your favorite team and keeping up with your tournament bracket, you can turn to Yahoo! for your search needs. More than a thousand NCAA March Madness related searches will trigger a module on [...]

Searches this week on Yahoo! for “March Madness brackets” are up 320% and searches for “March Madness” are up 200%. When tracking your favorite team and keeping up with your tournament bracket, you can turn to Yahoo! for your search needs. More than a thousand NCAA March Madness related searches will trigger a module on top of the Yahoo! search results page with real-time stats on the tournament, with scores, schedules, rankings and news.

Until the games begin, you will see the following “Tournament Pick’em” display on top of the results page for all general NCCA March Madness searches.

Once the tournament begins, all general march madness searches will provide the latest scores and stats. During the bulk of the tournament, four scores will appear at once. When the early games are completed, they are sent to the “back of the line” in the module and the closest upcoming game (in accordance to the tip-off time) appears on top of the search results. Here is an example of how it will look like:

You can also search for your favorite college basketball team in the tournament and see the last game score and upcoming games (when dates are available). For example, when searching for the latest news on Harvard’s entry into the bracket, you will see a search result display highlighting the latest on this team. The best way to trigger the module is to search for the college name plus basketball (eg Harvard basketball).

Be sure to check out what we are doing across Yahoo! on Yodel Anecdotal. Enjoy the madness!

– Chia-Chen Chang, Brian Davis and the Yahoo! Search team

Yahoo! Search Trends: Online Searches Show Odds Are Forever In Favor of The Hunger Games

On February 22, 2012, In SEO, by Yahoo! Search

Twilight’s on its final run. Harry Potter has flown out of the theaters. What’s next? The Hunger Games. And, people are scouring Yahoo! for anything they can find out about the upcoming movie. Did you know?: Of the total searches on Yahoo! this year (past 365) for The Hunger Games, Twilight Breaking Dawn: Part I, [...]

Twilight’s on its final run. Harry Potter has flown out of the theaters. What’s next? The Hunger Games. And, people are scouring Yahoo! for anything they can find out about the upcoming movie.

Did you know?: Of the total searches on Yahoo! this year (past 365) for The Hunger Games, Twilight Breaking Dawn: Part I, and Harry Potter and the Deathly Hallows, Part II, The Hunger Games has gotten 42% of the total number of searches.

People often say, “the book was better than the movie,” and that may be one of the reasons that searches on Yahoo! this month for the Hunger Games books are over 5 times higher than searches for the movie tickets.

Yahoo! searches for the second book in the trilogy, Catching Fire, are spiking this month; however searches for the third book, Mockingjay, are gaining almost twice the online buzz.
In the last month searches on Yahoo! for author, Suzanne Collins have spiked 58%, however they are still 45% lower than searches for Twilight author, Stephenie Meyer.

The Hunger Games vs. Vampires & Wizards: Curious if The Hunger Games will surpass the excitement associated with Twilight and Harry Potter? We decided to compare the online buzz around The Hunger Games to the latest Twilight and Harry Potter movies, looking specifically at the 30 days before the release of each film, and the results may surprise you.

According to Yahoo!, the top searched Hunger Games Actors this month are:

Fan Craze: From fashion trends to movie questions, Hunger Games fans are turning to Yahoo! to make sure the “odds are forever in [their] favor” that they’ll be the first ones to get the inside scoop on the anticipated film.

According to Yahoo!, the top Hunger Games fashion searches include:

Hunger Games nail polish
Hunger Games pins
Hunger Games apparel
Katniss braid
Hunger Games jewelry

According to Yahoo!, the top searched Hunger Games questions include:

When does The Hunger Games movie come out?
What is The Hunger Games about?
What is my Hunger Games district?
What happens at the end of The Hunger Games?
Why does President Snow smell like blood?
What is the next book after The Hunger Games?

Planning a story about The Hunger Games closer to the premiere on March 12 or the nationwide release on March 23? We are happy to pull additional data for you based upon the stories you have in the works. An example of additional data we can look into:

Hunger Games Character Trends
Hunger Games Party Trends
Hunger Games Soundtrack
Hunger Games Tickets vs. Book Trends

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Quick Tip: Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.

What is Yahoo! Search Data?

Yahoo! aggregates the billions of searches performed every day across Yahoo! properties to give the pulse on what people are thinking and talking about. We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis. Billions of searches are conducted on Yahoo! each month.

Yahoo! Search Data on Twitter: @yahoosearchdata

Yahoo! Search on Twitter: @yahoosearch

Yahoo! Search Data Predicts ‘War Horse’ to Win Best Picture Academy Award

On February 17, 2012, In SEO, by Yahoo! Search

Yahoo!’s Search Data and Movie Expert Reveal Which Oscar Nominees Are Movie-goers’ Favorites and the Academy’s Favorites The Academy Awards are upon us and Yahoo! has collected data for the most popular nominee-related searches executed from January 1st to February 5th, 2012. Kicking off the data with Best Picture, ‘War Horse’ was the top searched [...]

Yahoo!’s Search Data and Movie Expert Reveal Which Oscar Nominees Are Movie-goers’ Favorites and the Academy’s Favorites

The Academy Awards are upon us and Yahoo! has collected data for the most popular nominee-related searches executed from January 1st to February 5th, 2012. Kicking off the data with Best Picture, ‘War Horse’ was the top searched Best Picture nominee on Yahoo!, with 80% more searches than the #2 ranked best film contender, ‘The Artist.’ It also got three times the number of searches than ‘The Tree of Life,’ ‘Hugo and Midnight in Paris’ combined. ‘War Horse’ received 17 times more searches than ‘The Tree of Life,’ the least searched-for flick.

According to Yahoo!, the top searched Best Picture nominees are:

1. War Horse

2. The Artist

3. Extremely Loud & Incredibly Close

4. The Help

5. The Descendants

6. Moneyball

7. Midnight in Paris

8. Hugo

9. The Tree of Life

“‘War Horse’ seems to be the fan favorite, but this is a competitive category,” said Thelma Adams, contributing editor for Yahoo! Movies. “‘Hugo’ has broad appeal, but at the end of the night I think ‘The Artist’ has the best shot this year. ‘The Help’ is also a frontrunner, but it is showing a little bit of weakness as it was not nominated for Best Adapted Screenplay.”

Many won’t be surprised at these findings: Brad Pitt is the top searched Best Actor in a Leading Role on Yahoo! followed by George Clooney. It’s not all American heartthrobs this year though. French actor, Jean Dujardin from ‘The Artist’ and Mexican actor, Demian Bechir from ‘A Better Life’ are also in the running.

According to Yahoo!, the top searched Actor in a Leading Role nominees are:

1. Brad Pitt

2. George Clooney

3. Jean Dujardin

4. Gary Oldman

5. Demian Bichir

“Brad Pitt is winning when it comes to searches, but I don’t think ‘Moneyball’ is going to win him the Oscar this year,” says Adams. “Clooney, on the other hand, wants it and I think he will get it. And, if I just went for performances, I’d vote for Gary Oldman, who is such a complete chameleon.”

The youngsters are ruling Yahoo! searches this year when it comes to Best Actress in a Leading Role. Dark vixen, Rooney Mara from ‘The Girl with the Dragon Tattoo’ beat out Michelle Williams’ turn as classic beauty, Marilyn Monroe in ‘My Week with Marilyn’ when it comes to Yahoo! searches, and Mara scored three times the number of searches on Yahoo! compared to her fellow nominee, Glenn Close.

According to Yahoo!, the top searched nominees for an Actress in a Leading Role:

1. Rooney Mara

2. Michelle Williams

3. Viola Davis

4. Meryl Streep

5. Glenn Close

“This will be a close call, and not for Mara, my vote is Viola Davis, just barely edging out Meryl Streep.”

Comics rule when it comes to Yahoo! searches in the Best Supporting Actor/Actress category. Jonah Hill came in at #1 on Yahoo! for most searched Best Actor in a Supporting Role nominees and Melissa McCarthy represented the #1 searched spot on Yahoo! for Best Actress in a Supporting Role.

And, if drama does rule the awards show, one of the leading ladies from ‘The Help’ may take home the coveted statue? Octavia Spencer has almost 3 times the number of searches on Yahoo! compared to her co-star and fellow nominee, Jessica Chastain.

According to Yahoo!, the top searched nominees for an Actor in a Supporting Role:

1. Jonah Hill

2. Christopher Plummer

3. Kenneth Branagh

4. Nick Nolte

5. Max von Sydow

According to Yahoo!, the top searched nominees for an Actress in a Supporting Role:

“In this case, I happen to agree with the public interest,” says Adams. “No one else has a chance against Octavia Spencer in ‘The Help.’ It’s a lock.”

When it comes to directors there’s no beating the old favorites. Woody Allen is the #1 most searched directing nominee on Yahoo! for ‘Midnight in Paris’ followed by Martin Scorsese for ‘Hugo’ and ‘The Descendants’ director, Alexander Payne. Amazingly since January 1st, Woody Allen has received over 50 times the number of searches on Yahoo! compared to his fellow nominee, ‘Tree of Life’ director Terrence Malick.

More fun data from Yahoo! Search:

– Must Love Dogs: Since he charmed the masses at The Golden Globes last month, ‘The Artist’s’ canine actor Uggie has had a massive popularity spike in search on Yahoo!. In the last three weeks, he alone has logged half as many searches on Yahoo! as the film itself.

– The Inspiration: Billy Bean searches on Yahoo! jumped 623% the week of ‘Moneyball’s’ release. The week of ‘My Week with Marilyn’s’ release, searches on Yahoo! for Marilyn Monroe jumped 31%.

– Looking Back: Bjork’s legendary swan dress from The 2001 Academy Awards is the most memorable Oscar fashion item in search on Yahoo!.

Visit Yahoo! Movies for all Academy Awards news, photos, predictions and printable ballots: http://movies.yahoo.com/oscars/

Yahoo! Movies on Facebook: https://www.facebook.com/YahooMovies

Yahoo! Movies on Twitter: https://twitter.com/ #!/yahoomovies

Yahoo! Search Trends: New England Patriots Rush Ahead of New York Giants with 50% More Yahoo! Searches

On February 2, 2012, In SEO, by Yahoo! Search

As the nation awaits Super Bowl 46, people are heading to Yahoo! to get the inside scoop on one of the most popular sporting events of the year! Yahoo! searches this week for “Indianapolis Super Bowl 2012” are up 1,743%. Who Will Win? If online searches were an indicator of who might win this year’s [...]

As the nation awaits Super Bowl 46, people are heading to Yahoo! to get the inside scoop on one of the most popular sporting events of the year! Yahoo! searches this week for “Indianapolis Super Bowl 2012” are up 1,743%.

Who Will Win? If online searches were an indicator of who might win this year’s Super Bowl, the Patriots would come out on top – the New England Patriots had 50% more searches this year on Yahoo! compared to the New York Giants.

Brady vs. Manning: Whether it’s his endorsement with UGG or his relationship with Gisele Bundchen, Tom Brady has dominated searches this year compared to his NY Giants counterpart, Eli Manning. Yahoo! searches this NFL season for “Tom Brady” have been two times higher than searches for “Eli Manning.” Additional Brady vs. Manning searches on Yahoo!:

In the regular season, Tom Brady got four times the number of searches on Yahoo! compared to Eli Manning.
Since the post-season play has begun, Eli Manning has received slightly more searches on Yahoo! than Tom Brady.
Yahoo! searches for “Tom Brady and Gisele photos” are up 397% and searches for “Tom Brady baby” are up 1,109%.

Ladies Love Manning: This month on Yahoo!, women are certainly buzzing more for Eli compared to Tom. Yahoo! searches by women for “Eli Manning” this month are up 268%. And, speaking of love, the players’ love lives are certainly a topic of interest this month on Yahoo!: Searches this month on Yahoo! for “Eli Manning girlfriend” are up 1,201% and searches for “Eli Manning wedding” are up 308%.

Player & Coach Showdown:

This year on Yahoo!, Bill Belichick got over five times more searches compared to Tom Coughlin.

Yahoo! searches this month for “Bill Belichick” are up 730% and searches for “Tom Coughlin” are up 550%.

Offense vs. Defense: Does defense really win the game or is it more of a team effort? When it comes to Yahoo! searches for players, offense gets just as much search play as defense.This year, Rob Gronkowski received over four times the searches on Yahoo! compared to Hakeem Nicks.

According to Yahoo!, the top searched receivers this week are:

Kids Rush to Search: Of the searches for “Ahmad Bradshaw” this week on Yahoo!, 27% are coming from kids aged 13-17; however compared to “Brandon Jacobs,” this is a small percentage. Of the searches for “Brandon Jacobs” this week on Yahoo!, 52% are coming from kids ages 13-17.

Super Bowl Questions: From game time to point spreads, each year, people turn to Yahoo! for all of their Super Bowl related questions. Some of this year’s most searched questions on Yahoo! include:

Q: When is the Super Bowl 2012? A: Sunday, February 5, 2012
Q: What time is the Super Bowl? A: 6:30 p.m. EST (kickoff)
Q: Who is playing in the Super Bowl 2012? A: New England Patriots vs. New York Giants
Q: Who will win Super Bowl 2012? A: We’ll just have to wait and see!
Q: Where is Super Bowl 2012? A: Lucas Oil Stadium; Indianapolis, IN
Q: Who is singing the national anthem at the Super Bowl? A: Kelly Clarkson

The Fun Behind the Bowl: From parties and friendly wagers to commercial hype and half-time performances, for many Americans, the Super Bowl is about more than a football game – it’s about having fun!

Half-time Performers: Although Madonna will rule the half-time stage at the Super Bowl, searches for Nicki Minaj, who is also reported to be performing, this week on Yahoo! are slightly greater than those for Madonna. This year on Yahoo!, Nicki Minaj received 45% more searches than Madonna.

Dipping Into the Fun: Super Bowl parties typically start early in the day and continue well after the final whistle, and oftentimes involve snacking throughout the day. The snack favorite for many people? Dips!

According to Yahoo!, the top searched “dips” this month are:

Cooking Up a Win: In addition to dips, many people turn to Yahoo! to find a new recipe for the Super Bowl – searches this week for “Super Bowl recipes” are up 210%, with 70% of the searches coming from women. The top states searching for “Super Bowl recipes” this week on Yahoo! include: Missouri, Michigan, New York, New Jersey, and Florida.

According to Yahoo!, the top searched “recipes” this week are:

Quick Tip: On Yahoo! Recipe Search (recipes.search.yahoo.com), once you land on the search results page you can filter by “occasion” on the left side of the page and “Super Bowl” is a filter option. For example, the “Chicken recipe” search results filtered by Superbowl can be found here!

Commercial Laughs: Whether you’re a football fan or not, it’s likely that on Sunday you’ll at least spend some time scoping out the commercials. Searches this week on Yahoo! for “2012 Super Bowl commercials” are up 732%. From Bueller to Beckham, this is the one time when most Americans will be glued to their seats during the commercials.

Watch Super Bowl Commercials on Yahoo! Screen

With all of the excitement around the Honda commercial that riffs off of Matthew Broderick’s famed role in Ferris Bueller’s Day Off, searches for the movie this week on Yahoo! are up 1,274%. Also of interest this week on Yahoo!: “Ferris Bueller commercial,” “Ferris Bueller quotes,” and “Ferris Bueller soundtrack.”
Additional Super Bowl commercials piquing interest in search this week include: “funny Super Bowl commercials,” “cost of Super Bowl commercials,” “top 10 Super Bowl commercials,” “Super Bowl commercial transcripts,” and “new Super Bowl commercials.”

Friendly Wager Anyone?: Yahoo! searches this week for “Super Bowl point spread” are up 591% and “2012 Super Bowl odds” are up 432%. Also, searches for “Super Bowl 2012 predictions” are up 836%. Of the searches for “Super Bowl bets” this month on Yahoo!, 78% are coming from men.

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Quick Tip: Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.

What is Yahoo! Search Data?

Yahoo! aggregates the billions of searches performed every day across Yahoo! properties to give the pulse on what people are thinking and talking about. We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis. Billions of searches are conducted on Yahoo! each month.

Yahoo! Search Data on Twitter: @yahoosearchdata

Yahoo! Search on Twitter: @yahoosearch

Yahoo! Search Trends: Macworld 2012

On January 25, 2012, In SEO, by Yahoo! Search

The “iPhone” was the top searched term in 2011 — will this year’s Macworld reveal yet another spell-binding tech game changer that propels Apple to the top of searches in 2012? As you consider stories focused on the news that comes out of this year’s Macworld, we wanted to share a few tidbits about what [...]

The “iPhone” was the top searched term in 2011 — will this year’s Macworld reveal yet another spell-binding tech game changer that propels Apple to the top of searches in 2012?

As you consider stories focused on the news that comes out of this year’s Macworld, we wanted to share a few tidbits about what people are searching for online related to this year’s show. So, what is captivating the attention of Apple addicts and pushing them toward Yahoo! for more information?

Macworld/iWorld 2012: Let’s face it, with people gearing up for the latest Mac news, Yahoo! searches for all things “i” continue to dominate, with 64% of searches this month for “Macworld” coming from men. And, beyond Macworld, people are turning to Yahoo! for info on everything from Apple products to details on legendary founder Steve Jobs.

According to Yahoo!, the top states searching for “Macworld” this month include:

1. California

2. Florida

3. Texas

4. Illinois

5. Massachusetts

According to Yahoo!, the top countries searching for “iWorld” this month include:

1. United States

2. Hong Kong

3. United Kingdom

4. Canada

5. Taiwan

All Things Apple: When it comes to Apple’s latest and greatest, fans are usually only kept satisfied for a few short hours before they begin scouring the Internet for information on the next version. Product searches for Apple this month on Yahoo! include:

· App Love:

o Angry Birds Season 2012 – Searches are spiking 330% this month on Yahoo!.

o Searches on Yahoo! for “best iPad apps” are up 414% this month.

o ”Free iPad games” searches this month on Yahoo! are up 2,426%.

o Additional apps that are popular in search this month on Yahoo! include: “fitness apps,” “Instagram,” “free apps,” and “Parade.com apps.

· iPhone:

o Searches for “free iPhone” this month on Yahoo! are up 4,649%.

o “iPhone 4S sale” searches on Yahoo! this month are up 844%.

· iPad:

o Yahoo! searches for ”cheap iPad 2″ are up 3,810% this month.

o Searches for “iPad tutorial” are up 1,036% this month on Yahoo!.

o Of the searches for “iPad 2” this month on Yahoo!, 15% are coming from people 24 and under.

· Jailbreak: Yahoo! searches this month for “how to jailbreak iPod touch” are up 866% and searches for ”jailbreak iPhone 4″ are up 1,085%.

· Other:

o Yahoo! Searches for ”What is iCloud” this month are up 927% and searches for ”How to use iCloud” are up 276%.

o ”FaceTime for Mac” searches this month on Yahoo! are up 547%.

o Searches for ”iBook” this month on Yahoo! are up 505%.

According to Yahoo!, the top searched Apple products this month include:

1. iPad 3 — Of the searches for “iPad 3″ this month on Yahoo!, 61% are coming from men.

2. iPhone 5 — 62% of the searches for “iPhone 5″ are coming from people 34 and under.

3. iPad 2 — Of the searches for “iPad 2″ this month on Yahoo!, 53% are coming from men.

4. iCloud — Of the searches for “iCloud” this month on Yahoo!, 29% are coming from people ages 25-34.

5. iPhone 4S — Top states searching for “iPhone 4S” this month on Yahoo!: California, Texas, New York, Massachusetts, and Florida.

Steve Jobs: It has been almost four months since the world lost tech visionary Steve Jobs, and all eyes are on Apple to see how the company will push forward without the creative genius that brought the company back from the brink of failure with the creation of the iPod. As a result, people are still turning to Yahoo! for information on the beloved innovator who changed so many lives. Searches on Yahoo! this month for “Steve Jobs Apple” are up 4,527%. Additional Steve Jobs searches that are piquing people’s interest in search this week include: “Steve Jobs Grammy,” “Steve Jobs doctor,” “Steve Jobs last words,” “Bill Gates and Steve Jobs,” “Steve Jobs first inventions,” “the Steve Jobs betrayal,” “Steve Jobs book,” “How Steve Jobs revolutionized technology.”

Regardless of what is revealed and debated at this year’s Macworld event, one thing is for sure, Mac fans will be sure to keep on chattering long after the doors close at the show!

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Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.