For a majority of bloggers, developers and designers we all seem to running many sites at the same time, if not were busy building websites for clients. Knowing who is coming to your website and how they got there is an important factor to building a successful website, the information is invaluable and can allow you to make changes to your website that allow for greater growth and profit. With this in mind lets take a look at some great free and paid website analytics tools and their merits.
Free Web Analytics Tools:
Clicky is a real time web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. Most services don’t let you see what’s happening “today” until the day after.
Real time data lets you react to changes in your traffic as they occur. For example, if you had an article that hit the front page of a popular site like digg, you would see the traffic spike in Clicky immediately, along with links back to the sources sending you the traffic. Knowing this, you could make changes to your site or to the article itself to take advantage of the situation.
Running in the System Tray (Windows) / System Status Bar (Mac) you no longer need to endlessly flip between your work and stats. When something happens, Snoop will let you know.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Grape is a free, open source program that allows web developers to keep accurate statistics of visitors. The program is currently in a beta testing phase, although it appears to be reasonably stable. Bugs may be reported through the Launchpad bug reporting system or at our forums, which we will address as fast as we can.
Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. By storing data in raw, non-aggregated form, Yahoo! Web Analytics is more than simply a reporting tool. It is a powerful, and highly flexible, data analysis tool. Both near real-time AND historical data can be segmented instantly and even visualized with advanced graphs to help marketers and site designers answer specific business questions and find new insights to improve their business.
There are hundreds of plugins and services which can provide statistics about your visitors. However I found that even though something like Google Analytics provides an incredible depth of information, it can be overwhelming and doesn’t really highlight what’s most interesting to me as a writer. That’s why Automattic created its own stats system, to focus on just the most popular metrics a blogger wants to track and provide them in a clear and concise interface.
Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. We deliver the richest library of visitor statistics in the industry through our innovative desktop application. But Woopra is more than simply statistics.
FireStats is a free to use web statistics system.
Why spend time guessing with trial and error changes and adjustments? Know your audience before you make a change. Know what they expect, know what they want, and consequently, know that you’re making changes for the better. Your website represents the investment of large amounts of time, physical and mental effort, and more-likely-than-not, a significant portion of money as well.
MochiBot is a Flash traffic monitoring tool (similar to a hit counter) that tracks the performance of individual Flash content files (SWFs) no matter where they end up on the web. If your SWF is on 5 different servers, then MochiBot will count the number of views that SWF got for all 5 servers. It’s perfect for tracking how viral your Flash content is.
Mint is an extensible, self-hosted web site analytics program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mint’s flexible dashboard.
Blog Tracker is an invisible tracker that will count your blog visits and other blog statistics. This product is completely free! We will not put any ads on your blog.
A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page or blog and you will be able to analyse and monitor all the visitors to your website in real-time!
Crazy Egg if you want more ad revenue, Care what visitors do, Need to make improvements, Like things that are easy
See who’s talking about you, who’s linking to you, and what your visitors are clicking on now. Don’t wait a day or more for the latest reports — W3Counter shows you what’s happening as it happens.
Paid Web Analytics Tools:
ClickTale delivers innovative In-Page Web Analytics that reveal the mystery of what visitors actually do inside website pages, allowing you to analyze and optimize website performance and usability.
The largest technology company focused on CMOs and Online Marketers.
ShinyStat PRO is the professional web counter for tracking your website visitors in a simple and effective manner.