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Things Not Do With Your SEO Program

On April 25, 2010, In SEO, by Nick Stamoulis

Your SEO program does truly require a patient person that understands not only the value, but understands that it is an effort that builds and grows over time. If your company is in an industry that is very competitive and already saturated you might have to wait a little while before you start to get [...]

Your SEO program does truly require a patient person that understands not only the value, but understands that it is an effort that builds and grows over time. If your company is in an industry that is very competitive and already saturated you might have to wait a little while before you start to get noticed as an authority figure.

In my opinion these are some of the important things you should NEVER do with your SEO program:

1. Don’t Get Frantic: When people get frantic stupid things occur. You get impatient and jump on the first email blast you get promising you the world and you spend money that could be allocated elsewhere and get almost no value in your purchase. Plus you could get your website unindexed from purchasing one of those spammy “marketing” techniques for your website as they usually involve links on very low powered resources.

2. Don’t Quadruple Your Link Building: Pumping out four times as much link building efforts thinking it is going to speed things up is not the answer either. Often times it won’t help you from a link building stand point and might trigger a red flag on the side of the search engines. You always want your SEO efforts to look and feel natural. Once you start to stray from that natural approach the search engines start to question your efforts. This is where things can go wrong for you.

3. Don’t Hire More Than One SEO Company: Going behind the back of your SEO provider and hiring another to speed things up is a disaster waiting to happen. This will end up in certain implosion so stray away from taking this approach. Put your trust into one provider.

4. Don’t Lean Towards Black Hat: At some point you might want to lean towards the black hat area. This almost always will results in total long term failure as well. Be patient and do it the right way. Once things start to work how they should you will be happy you waited.

Patience and quality for any search engine optimization campaign is key to a successful long term marketing approach. Don’t stray and be patient. Your efforts will kick in and work you just have to sit tight and bring in traffic to your website in other ways.

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Facebook Application- Develop It with Care

On November 27, 2009, In SEO, Social Media Marketing, by Social Guy

Can you visualize 150 million users, on the day of the launch of a new website? Is there a ready market for your new product?
This is the unimaginable opportunity available with Facebook. The students of Harvard University began Facebook as a private network which has today grown to huge proportions. Nowadays, not only college students, [...]

Facebook

Can you visualize 150 million users, on the day of the launch of a new website? Is there a ready market for your new product?

This is the unimaginable opportunity available with Facebook. The students of Harvard University began Facebook as a private network which has today grown to huge proportions. Nowadays, not only college students, but also people from all other cadres like businessmen, employees, etc… are using Facebook. It is being used extensively by millions of people all over the world. Those who have superior, salable business ideas can earn a good amount of money by launching their applications on Facebook. When one viewer views your application, the information about it is sent automatically to all friends and contacts of the viewer. Thus, this application is publicized automatically.

About 400,000 applications are already scheduled on Facebook. So, all applications on Facebook are not surely successful. The conception and the implementation have to be perfect if real money has to be earned. A few important things should be taken care of while developing a new Facebook application.

Facebook Application

1. Importance of idea : This stage is of utmost importance. The business idea on which the Facebook is being developed should be exclusive, unique and saleable. The idea should have a social significance.

2. Participation from all : The Facebook application should involve all its users in such a way that people of all age group can make use of the application and enjoy its usage.

3. Usefulness : The application should have utility fort all its users. For example, online availability of a car pool application promotes car pool by recording normal car routes and suggesting pool partners.

4. Individual information : A good Facebook application should make the user capable of sharing their personal information with other users. This could mean their hobbies, photos, interest, blogs, video content and ideas, etc… remember that Facebook is a website that promotes social networking. The users of this social networking website feel proud of sharing their personal information with others so that they will be able to get exposure to the outside world.

5. Faith : The Facebook application should be such that every user develops faith and trust in your application. The information that is shared by users in the application should not be misused or shared with others until the writer gives consent to it. If the personal information of the writer is misused the faithfulness of your application will be spoiled because of which you might have to face a huge loss.

6. Fair deal : A Facebook user should not be cheated during any stage of using the Facebook application. Although the purpose of making and using them is commercial, but the customers should be charged only after getting specific consent from him.

7. Usually Facebook users place only that information that is to be disclosed to other users. However, the application should restrain from seeking personal information from users. In case it is necessary take care that it is not shared publicly.

Hope, you will develop your application keeping in mind the above-mentioned points and earn profit through Facebook.

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Things SEO People Should Never Do

On November 14, 2009, In SEO, by Nick Stamoulis

Over the last few years the search engine optimization industry has really taken the business community by storm. Some understand the process, some don’t have a clue and many are still left scratching their heads wondering what it really is and how it can help their business. The industry has become tougher and tougher over [...]

Over the last few years the search engine optimization industry has really taken the business community by storm. Some understand the process, some don’t have a clue and many are still left scratching their heads wondering what it really is and how it can help their business. The industry has become tougher and tougher over the years because there doesn’t seem to be any industry standards in place on how to get from point A to point B making the education process challenging. There are however some things that all search engine optimization people (yes, this includes all SEO experts, consultants, firms, agencies and wanna be SEOs) should never do. This list below may seem like common sense or business 101, but I felt it was time for me to write a post to the SEO industry folks who read this blog on a regular basis!

1. Beat an Effort into the Ground: Over the years we have found things that work and things that don’t work. The worst thing someone can do is to find that one little technique and beat it into the ground over and over. This is not marketing, just manipulation of search results. In today’s market place it takes a variety of efforts at the same time to bring an online marketing campaign together.

2. Focus on Just Rankings: Yes rankings are important but rankings alone don’t grow a business successfully. It is important to focus on marketing a business or website for the sake of growing the business and brand naturally. The goal of every website is to grow as a business should. There are many different ways to build a business online and rankings are just one ingredient. Potential customers and clients need to see you in multiple areas before they actually make that purchase.

3. Blowing Off Clients: You never want to blow off clients for any reason. If you anticipate a not so nice phone call it doesn’t matter. Communication in this industry is very important. Things change very quickly and easily in the internet marketing industry so if you are leaving your clients in the dark you could find yourself without clients very quickly.

4. Be Sneaky: SEO is not a secret sauce anymore. Many industry people have had a hard time revealing their efforts to clients leaving a certain mysterious undertone throughout the entire industry making things worse for everyone. It is not rocket science. Simply put it is quality proactive marketing that ultimately leads to your website being an authority figure in the search engines and as a result achieving high rankings in search results.

5. Give Guarantees: Any established search engine optimization expert will tell you that you cannot give guarantees of rankings in this industry. Things change sometimes over night and at the end of the day nobody has control over the search engines and how they behave except for the search engines themselves. Giving guarantees to people and not following through, which happens very often, only creates jaded businesses and business owners leaving a tainted image of the entire industry in the eyes of those clients.

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