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Apple Ping: A Social Media “Genius” Idea

On May 14, 2012, In SEO, Social Media Marketing, by Nick Renna

Just so we are all on the same page, Apple Ping is a social media platform for music. Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows [...]

Just so we are all on the same page, Apple Ping is a social media platform for music.

Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to.

It’s not so much a platform like Facebook where you can comment on people’s walls and such, but you can comment on songs and albums that people recommend or are in your library that you recommend to others. Then you can then hear a short little clip and if you like it that much, a click of a button and it’s yours for no more than $1.29. Crazy right?

Not only is a social media platform, but its online marketing at its best! It’s unbelievable. People can recommend things for you to buy and ultimately make Apple even more money. We don’t normally hear about Ping as often as we should. It is the Facebook of the music industry and I think people are missing out.

I have been a music buff since the day I was born and it is a huge part of my daily routine. For instance, right now I’m listening to some Doobie Brothers and the Allman Brothers band on my iPad. Ping is recommending me artists and songs galore along with other people who have similar interests in music. As much as Spotify allows you to listen to music much like Pandora does, it does not give you the same connectivity that Ping does.

I think its wild. Social media has taken over all aspects of life whether we like it or not. I enjoy it. It’s fun, its connective; it’s something that is ever changing and ever developing. Sometimes it’s creepy that it can know everything about you, but at the same time, the ease of finding a song that could be your new favorite is out of this world. I love it, and it would be a “Genius” idea for everyone to get involved.

How Social Media Has Influenced Counting Crows Frontman Adam Duritz (mashable.com)
Social media’s growing influence on sports (techi.com)
Can You “Handle” Social Media? (techvert.com)
iTunes Ping (ibm.com)
Here’s Proof That Social Media Blunders Have Real Consequences (businessinsider.com)
10+ random thoughts on Ping and iTunes (ouriel.typepad.com)

Saturday Link Roundup (04-17-10)

On April 17, 2010, In SEO, Social Media Marketing, by SMMdotcom

Are You Happy with Twitter’s New Direction? (SmartBlogs.com)
During its first developer conference, Chirp , Twitter announced their plans for the future. Metadata for tweets, @anywhere functionality and better location-aware features made headlines this week.
Analysis: Promoted Tweets = Real-Time Promotions + Reputation Management (PR-Squared.com)
On April 13th, Twitter unveiled a major milestone in its monetization [...]

Are You Happy with Twitter’s New Direction? (SmartBlogs.com)

During its first developer conference, Chirp , Twitter announced their plans for the future. Metadata for tweets, @anywhere functionality and better location-aware features made headlines this week.

Analysis: Promoted Tweets = Real-Time Promotions + Reputation Management (PR-Squared.com)

On April 13th, Twitter unveiled a major milestone in its monetization strategy: promoted tweets . This is major news for Social Media Marketing. This article explains why.

Sugarcon Day 2, Re-cap of Paul Greenberg’s Keynote on Social CRM (JMorganMarketing.com)

CRM is no longer a model for managing customers but one of customer engagement. This is just one of the insights Paul Greenberg presented during his keynote speech at the SugarCon, a West Coast social customer relationship management conference held by SugarCRM early this week.

Social Media Events Worth Attending (Social Media Explorer)

SugarCon just ended but there are many more social media events waiting in queue. Here are some interesting conventions you might want to look out for.

(GoingSocialNow.com)

It’s only been a week since the iPad was finally released into the market and already it seems to be affecting consumer behavior. Mobile web consumption skyrocketed overnight. Will this in turn, affect social media, particularly mobile marketing, as well?

Tagged with: arizona search engine optimization • arizona SEO • Consumer Behavior • Consumption • Conventions • Customer Relationship Management • Developer Conference • Ipad • Keynote Speech • Major News • Metadata • Milestone • Mobile Marketing • Mobile Web • New Direction • Paul Greenberg • phoenix SEO • professional search engine optimization • Relationship Management Conference • Reputation Management • Roundup • search engine optimization • seo consultant • seo expert • social media for business • social media marketing plan • social media strategies • Time Promotions • twitter • West Coast • Wordpress Tips

What’s in a Name?

On January 31, 2010, In SEO, by Scott Monty

The iPad. Unless you were in a coma, you probably heard about the launch of Apple’s new tablet. A larger version of the iPhone, at 0.5 inches thick, 1.5 pounds, $499 (base model) + a $29.99 unlimited data plan, it’s pretty impressive. You can read all …

The iPad. Unless you were in a coma, you probably heard about the launch of Apple’s new tablet. A larger version of the iPhone, at 0.5 inches thick, 1.5 pounds, $499 (base model) + a $29.99 unlimited data plan, it’s pretty impressive. You can read all about the reveal and product specs over on Engadget, who covered it live.

There’s an interesting subplot going on here, though. The hype around the event was palpable – even the Wall Street Journal noted “Last time there was this much excitement about a tablet, it had some commandments written on it.” Indeed, everyone was speculating about the name of the new netbook from Apple – from the iTablet to iSlate. When it was revealed, it looked like nothing more than an oversize iPhone, but as the presentation went on, the functionality became more apparent.

Without a doubt, the tech community – which always gets in a tizzy whenever Apple releases a new product (or if Steve Jobs sneezes) – was so prolific in its buzz that it locked up Twitter for a bit. There’s really something to be said about the power of the geeky masses, as words related to the presentation (including Amazon’s Kindle, which was mentioned in Job’s announcement) accounted for 8 of the 10 trending topics on Twitter at one point.

You’ve got to wonder about the naming decision on this product. It’s certainly in line with the “iP” naming convention of the other two wildly successful product lines, the iPod and iPhone. So from a brand extension, it makes sense. But my first inclination was that “iPad” was too close to “iPod.” Surely iTablet or iSlate would have worked from a descriptive standpoint. It led me to wonder if there was something more going on here…

Look carefully at the trending topics for a clue – in addition to phrases like Apple, iBooks, Steve Jobs, Kindle, iPhone, iWork and iSlate, there was as single outlier: iTampon. Check that again – iPad doesn’t even show up on the trending topics!

“What’s in a name? That which we call a rose / By any other name would smell as sweet.”

Romeo and Juliet (II, ii, 1-2)

Did Apple anticipate such a viral phenomenon that they intentionally named the product as they did? Or were they completely naive about the implications? Either way, it’s lighting up the web as we speak. And it didn’t take long for someone to photoshop it, either: