Are You Happy with Twitter’s New Direction? (SmartBlogs.com)
During its first developer conference, Chirp , Twitter announced their plans for the future. Metadata for tweets, @anywhere functionality and better location-aware features made headlines this week.
Analysis: Promoted Tweets = Real-Time Promotions + Reputation Management (PR-Squared.com)
On April 13th, Twitter unveiled a major milestone in its monetization strategy: promoted tweets . This is major news for Social Media Marketing. This article explains why.
Sugarcon Day 2, Re-cap of Paul Greenberg’s Keynote on Social CRM (JMorganMarketing.com)
CRM is no longer a model for managing customers but one of customer engagement. This is just one of the insights Paul Greenberg presented during his keynote speech at the SugarCon, a West Coast social customer relationship management conference held by SugarCRM early this week.
Social Media Events Worth Attending (Social Media Explorer)
SugarCon just ended but there are many more social media events waiting in queue. Here are some interesting conventions you might want to look out for.
It’s only been a week since the iPad was finally released into the market and already it seems to be affecting consumer behavior. Mobile web consumption skyrocketed overnight. Will this in turn, affect social media, particularly mobile marketing, as well?