Matt Cutts, the voice of Google search makes some interesting predictions for 2010 about websites in general along with Google search and what we can all expect to see during this year. One of Matt’s biggest concerns will be website safety and security. Matt Cutts expects to see much more hacking type activities occurring in 2010 and recommends that everybody has the most up to date security features on their websites so that nobody gets their fingers on your websites and do any harmful activities that could affect your livelihood. 2009 saw an uptick in websites getting hacked from a variety of new and strange sources and he expect this trend to increase for 2010. Don’t wait to secure your website when you get hit because the reactive costs could be much higher than just taking a proactive stance now.

Here is the Google Search Predictions Video by Matt Cutts:

Predictions for Google stem mostly around speed and relevancy. Google is always on the prowl to really keep their search results clean and relevant so users are completely satisfied with the end results. Google will also be making the distinction between black hat and white techniques much clearer and really focusing on eliminating anybody who attempts to take a black hat technique when marketing a website. Google is always strengthening and improving their search tool. It seems like each year Google makes a very strong effort to eliminate all the bad apples in the SEO industry. If you teeter on black and white hat SEO techniques I would make it a 2010 new year’s resolution to persuade yourself to land in the white hat territory. Yes, it takes longer, but when it works it is well worth the wait!