Google Superbowl ad: Parisian Love

The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday, “Hell has indeed frozen over.”

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The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday, “Hell has indeed frozen over.”

Reblog this post [with Zemanta]

Click to read the rest of this post…

A Canonicalizable Tool

Susan Moskwa, a Google Webmaster Trends Analysts, posted a thread at the Google Webmaster Help forums announcing a new tool her husband created. The tool is named canonicalizable tool and it basically shows you potential canonicalization issues with your home pages. Here is a screen shot:

Canonicalizable Tool

What I find interesting, and this is not new, but honestly, it is new to me. Susan Moskwa’s husband is the lead developer of the LinkScape tools at SEOmoz. His name is Nick Gerner, so when Susan posted in the Google Webmaster Help , it sparked my interest:

My hubby threw together this tool this weekend:

http://www.nickgerner.com/2010/01/canonicalizable/

What do y’all think? Useful? What else does it need? Obviously I’m biased but I’m sure he’d love feedback. :)

In any event, the tool looks clean and simple and useful.

Forum discussion at Google Webmaster Help.


Susan Moskwa, a Google Webmaster Trends Analysts, posted a thread at the Google Webmaster Help forums announcing a new tool her husband created. The tool is named canonicalizable tool and it basically shows you potential canonicalization issues with your home pages. Here is a screen shot:

Canonicalizable Tool

What I find interesting, and this is not new, but honestly, it is new to me. Susan Moskwa’s husband is the lead developer of the LinkScape tools at SEOmoz. His name is Nick Gerner, so when Susan posted in the Google Webmaster Help , it sparked my interest:

My hubby threw together this tool this weekend:

http://www.nickgerner.com/2010/01/canonicalizable/

What do y’all think? Useful? What else does it need? Obviously I’m biased but I’m sure he’d love feedback. :)

In any event, the tool looks clean and simple and useful.

Forum discussion at Google Webmaster Help.



WhiteBEARD Friday – 12 Link Strategies of Searchmas

Posted by great scott!

Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That’s right, you’ve gotta give a little to get a little.  This week, in the spirit of Searchmas©, we’re giving you 12 examples of sites that exemplify this new model.

From video hosting, to awards, to social profiles, and many more, we hope you’ll come away with some great ideas about what you can do to provide outward value to the linkerati and get a whole lotta link love back in return.

SEOmoz Whitebeard Friday – 12 Link Strategies of Searchmas from Scott Willoughby on Vimeo.

From all of us here at SEOmoz, thanks for joining us every week for our 2009 season of Whiteboard Friday, and for being part of one of the most vibrant, fun, and talented communities on the web. Your participation and readership really means the world to us, and we can’t wait to share 2010 with you. Until then, happy holidays :)

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Posted by great scott!

Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That’s right, you’ve gotta give a little to get a little.  This week, in the spirit of Searchmas©, we’re giving you 12 examples of sites that exemplify this new model.

From video hosting, to awards, to social profiles, and many more, we hope you’ll come away with some great ideas about what you can do to provide outward value to the linkerati and get a whole lotta link love back in return.

SEOmoz Whitebeard Friday – 12 Link Strategies of Searchmas from Scott Willoughby on Vimeo.

From all of us here at SEOmoz, thanks for joining us every week for our 2009 season of Whiteboard Friday, and for being part of one of the most vibrant, fun, and talented communities on the web. Your participation and readership really means the world to us, and we can’t wait to share 2010 with you. Until then, happy holidays :)

Do you like this post? Yes No

Job Applicants, Google AdSense Can’t Be Used As a Job Reference

A person seeking new employment asked in a WebmasterWorld thread if he can use Google as a reference for his interviews. Why does he feel he might be able to use Google in this way? Well, he never really worked as a Google employee, but he did get checks from Google via their AdSense program.

AdSenseAdvisor, from Google said:

I love that AdSense has been your primary source of income. Sadly, I don’t personally know enough about you or your work to provide you with a reference.

Yes, it doesn’t work that way does it? How can Google vouch for someone that they do not directly manage?

Ironically, this is not the first time we covered this topic. We said it clear with Google AdSense Publishers Are Not Employed By Google over two years ago. You simply cannot put down Google on your resume, even if you made money with Google AdSense. That doesn’t mean you cannot show interviewers how much you made and what tactics you deployed to make your sites successful.

Forum discussion at WebmasterWorld.


A person seeking new employment asked in a WebmasterWorld thread if he can use Google as a reference for his interviews. Why does he feel he might be able to use Google in this way? Well, he never really worked as a Google employee, but he did get checks from Google via their AdSense program.

AdSenseAdvisor, from Google said:

I love that AdSense has been your primary source of income. Sadly, I don’t personally know enough about you or your work to provide you with a reference.

Yes, it doesn’t work that way does it? How can Google vouch for someone that they do not directly manage?

Ironically, this is not the first time we covered this topic. We said it clear with Google AdSense Publishers Are Not Employed By Google over two years ago. You simply cannot put down Google on your resume, even if you made money with Google AdSense. That doesn’t mean you cannot show interviewers how much you made and what tactics you deployed to make your sites successful.

Forum discussion at WebmasterWorld.



Vote For The Doodle 4 Google UK Winner

Google Doodle 4 GoogleVoting is open for the UK’s edition of the Doodle 4 Google competition. Google has run this competition in both the US and UK for four years now.

This years competition:

We’re asking young people aged 5–16 from across the UK to design their own doodle. This year’s theme is ‘My Hero’. We’d love to see the figures young people look up to represented in their doodles, whether family, friends, people in the community, or world figures. We’re interested in the people considered heroes for the 21st century and how entrants represent them using images.

To vote, go to this page. You can vote for each of the four brackets, 5-7 years old, 7-11 years old, 11-14 years old and 14-16 years olds.

Forum discussion at Google Webmaster Help.


Google Doodle 4 GoogleVoting is open for the UK’s edition of the Doodle 4 Google competition. Google has run this competition in both the US and UK for four years now.

This years competition:

We’re asking young people aged 5–16 from across the UK to design their own doodle. This year’s theme is ‘My Hero’. We’d love to see the figures young people look up to represented in their doodles, whether family, friends, people in the community, or world figures. We’re interested in the people considered heroes for the 21st century and how entrants represent them using images.

To vote, go to this page. You can vote for each of the four brackets, 5-7 years old, 7-11 years old, 11-14 years old and 14-16 years olds.

Forum discussion at Google Webmaster Help.



LinkedIn, But NoFollow Link Love

We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist.
I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing another audit for another client. [...]

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  3. LinkedIn, But NoFollow Link Love
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  10. Blindfolded SEO Audit Part 1

We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist.

I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing another audit for another client. However, I also don’t recall seeing many blog headlines in my Netvibes, so perhaps this one has rather floated under the radar a bit. Even a quick scan in Google doesn’t turn up much beyond this post, ‘Linkedin adds rel=”Nofollow” to profile links‘ over at Kingpin SEO, which dates this change around early-mid November. Based on my recent audit schedule, would make this about right.

Nofollowed links on my public profile page now.

But what about the twist? Well, it appears that the nofollowing isn’t absolute. There are profiles with custom anchor text and default anchor text that have nofollowed links and those that are still followed.

Alex's profile featuring followed link.

There are basic free profiles and, as far as I can tell, at least some version of paid accounts that are nofollowed. This is probably smart; otherwise, if the paid accounts would earn followed links, they might run risk of scrutiny from Google for essentially creating a system of paid links.

Oh, and in case you were wondering, there are profiles both within and outside the “industry” that are nofollowed, so it doesn’t appear to be just targeted at SEOs.

The real twist however is that there are profiles that even have a mix of followed and nofollowed links. It will be interesting to see if nofollows are eventually rolled out to all profiles and all links.

Danny's mix of followed and nofollowed links.

Rand's mix of followed and nofollowed links.

While the true value of these links and the juice they past may have been questionable, it was nice knowing that they did provide an opportunity to try to pass some value back. It also meant that people were more likely to link to their profile pages without nofollowing the links, even when they may have nofollowed every other external link. Perhaps this means that LinkedIn may have also indirectly cut off some of the link juice they received as well if people start nofollowing links back to their profiles.

Regardless, these links are still important and I would still advise clients and individuals to take advantage of them. These links continue to provide an opportunity for discover, if not for bots, for the ultimate audience, the humans who click them.

The good news is, if you now find your links nofollowed, at least you know you are in good company:

Jeff Weiner, LinkedIn CEO, nofollowed back to LinkedIn.

Even being the President doesn't guarantee followed links.

Perhaps LinkedIn should offer up an alternative button though for people to place on their websites, one for followed and one for nofollowed ;)

Followed LinkedIn link. No followed LinkedIn link.

Related posts:

  1. Exciting News — Netconcepts Acquired by Covario
  2. Increasing The Scope Of Existing PPC Campaigns Effectively
  3. LinkedIn, But NoFollow Link Love
  4. Relationship Between Link Growth And Indexation
  5. Inbound Deep Links Benefit Page Rank Distribution Sitewide
  6. New Tool to Annualize Google Keyword Data
  7. How To Breathe Life Into A Lacklustre PPC Campaign
  8. Good Practices SEO With A Tinge Of Creativity
  9. SEO Tools: Using Xenu and Excel – Blindfolded SEO Audit Part 2
  10. Blindfolded SEO Audit Part 1

Got Ideas for Google AdSense? Let Them Know Here

Are you frustrated with Google AdSense? Do you love them? Do you have ideas that you think would improve the product or service? If so, Google is now asking for feedback on Google AdSense. Do not submit the ideas here, you have to go to a Google Moderator area and submit your ideas there.

AdSense Pro Jennifer said in a Google AdSense Help thread:

I just wanted to let you know that we’ve launched an AdSense Product Ideas page on Google Moderator. It’s a great way to get your ideas heard, vote on other publishers’ suggestions, and share your thoughts on AdSense product updates. As the blog announcement says, “While we aren’t able to guarantee that all the ideas on this page will be implemented, we can guarantee that we’ll take the top ideas (as voted by you), and bring them to the AdSense Product Management team for review. By submitting an idea, you agree that Google may use the idea to develop and enhance Google’s products and services.”

Again, if you have ideas for Google on AdSense, don’t comment here, go to the Google Moderator area and submit your ideas or vote on ideas.

Forum discussion at Google AdSense Help.


Are you frustrated with Google AdSense? Do you love them? Do you have ideas that you think would improve the product or service? If so, Google is now asking for feedback on Google AdSense. Do not submit the ideas here, you have to go to a Google Moderator area and submit your ideas there.

AdSense Pro Jennifer said in a Google AdSense Help thread:

I just wanted to let you know that we’ve launched an AdSense Product Ideas page on Google Moderator. It’s a great way to get your ideas heard, vote on other publishers’ suggestions, and share your thoughts on AdSense product updates. As the blog announcement says, “While we aren’t able to guarantee that all the ideas on this page will be implemented, we can guarantee that we’ll take the top ideas (as voted by you), and bring them to the AdSense Product Management team for review. By submitting an idea, you agree that Google may use the idea to develop and enhance Google’s products and services.”

Again, if you have ideas for Google on AdSense, don’t comment here, go to the Google Moderator area and submit your ideas or vote on ideas.

Forum discussion at Google AdSense Help.



Submit video questions for December 2009

It’s that time again! Tomorrow afternoon I’ll record some new videos. I created a Google Moderator page where you can post questions or suggestions and vote topics up and down. I won’t be able to answer every single question, but I’ll tackle several popular questions plus a few interesting questions. Please ask questions that lots [...]

It’s that time again! Tomorrow afternoon I’ll record some new videos. I created a Google Moderator page where you can post questions or suggestions and vote topics up and down. I won’t be able to answer every single question, but I’ll tackle several popular questions plus a few interesting questions. Please ask questions that lots of people would be interested in, not just questions about a specific site. If you can ask about a topic that requires more in-depth answers, that would probably make the videos more interesting too.

The suggestions for videos don’t have to be about search/SEO. I really enjoyed doing the barcode scanning video, for example. So I’d love to tackle a few more general questions like “Do you have power tips for crunching through email quickly?” or “What Chrome extension would you like to see?” I’m happy to tackle some broad questions like “Do you have any predictions for 2010?” Post some interesting topics and we’ll see which ones we can tackle. Thanks!

Please leave your question on the Google Moderator page, not in the comments here.

Tasty: Google Image Swirl

I love new fun search features that have eye candy, such as the recently announced Google Image Swirl Google Labs project. It is a bit like Google Wonder Wheel but more images.

The best way for me to explain it is either have you try it or look at the pictures below:

I search for Apple and then click on images to be swirled my way through the various search refinements:

Google Image Swirl

Google Image Swirl

Google Image Swirl

Google Image Swirl

Neat and tasty, don’t you think?

Forum discussion at WebmasterWorld.


I love new fun search features that have eye candy, such as the recently announced Google Image Swirl Google Labs project. It is a bit like Google Wonder Wheel but more images.

The best way for me to explain it is either have you try it or look at the pictures below:

I search for Apple and then click on images to be swirled my way through the various search refinements:

Google Image Swirl

Google Image Swirl

Google Image Swirl

Google Image Swirl

Neat and tasty, don’t you think?

Forum discussion at WebmasterWorld.



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Seth Godin: Sliced Bread

Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High