For years now companies have been polled regarding search engine optimization and according to eMarketer nine out of every ten companies polled have either increased their SEO budgets or left them unchanged since 2007, which just goes to show you that this industry is in store for a very interesting ride that is bound to bring in heaping amounts of changes in the not so distant future.
The report that was recently produced by SEMPO was a combination of 1,500 marketers and agencies. Paid search was up as well which maybe leads us all to believe that we might be inching away from the dreaded recession that has plagued us all. I’m not the surprised how a great deal of the shift comes from the print industry. Businesses that have spent many years relying on the print industry are starting to shift over to digital marketing which is very important to realize. Print is a very expensive form of communication and many businesses are starting to realize that being online is where it is at. Technology is only growing and more and more companies are trying to lay their path in the online space. As younger generations come into their own and increase in corporate rankings over the next decade or so what do you think is going to occur in the online space again? Another boom is likely.
The report indicates that the budget for social marketing is much smaller than SEO and paid search but is still growing. As young entrepreneurs keep pumping out these new savvy online tech start ups this shift will continue to occur even more. Social media might be a bit slower to get adopted by big businesses but that is only because it is very early in its lifecycle. SEO and paid search have been occurring ever since search was born so it is widely accepted now by companies but there is still a very large learning curve when it comes to search engine optimization. Social media is still a very young child in the search marketing game but has made a very large splash in the search industry. The ripple effects from social media have been felt far and wide and it is only a matter of time before most companies introduce it into their daily marketing routine.