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Search Marketing is More Than Search Results

On March 21, 2010, In SEO, by Nick Stamoulis

Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business [...]

Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online.

Here are some advanced topics to increase your online brand building efforts:

Niche Industry Forums – Forums where one of the oldest forms of internet communication and still hold a tremendous amount of marketing and SEO value. Since many forums are much older your URL will be sitting on a nicely aged domain which is a great benefit. Some forums are still very heavily trafficked and if you find threads that you can really answer and participate in the conversation you can deliver some really nicely targeted website traffic to your website.

Video Sharing Sites – I know many of us have video sitting on video sharing websites already but how many of you actually use the features of the video sharing websites? YouTube and Vimeo both have powerful networking capabilities. Both have the ability to make friend requests and both have the ability to become highly visible in search results. It will take some time to sift around through the data but try making your way through the field of contacts on YouTube and Vimeo and start connecting with your audience in a different light.

User Generated Content – If you have an established website that already receives a generous amount of traffic user generated content can bring you loads of great SEO benefits. Everything from guest blog writers to product reviews can really help you increase your content amount along with generating a great deal of new web traffic.

Business Blog – Every website can benefit from have a business blog integrated into the structure of the site. Even if it is only updated a few times a month it allows a website to grow in size and strength. Over time that size and strength will allow the website to be much more visible in the search engines.

Search engine optimization does not stop at just rankings any longer. Years ago that was the name of the game but now you must take an advanced approach to marketing yourself online. SEO has become a branding game now so marketing your website as a business is vital regardless of what you offer.

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Keep Search and Social Media in Perspective

On January 13, 2010, In SEO, by Nick Stamoulis

Social media marketing has been the talk of the town for the last twelve months to the point that search engine marketing and optimization has almost become the forgotten brother. If social media marketing is working and delivering traffic – great. But wouldn’t it be even better if you could also harness the free traffic [...]

Social media marketing has been the talk of the town for the last twelve months to the point that search engine marketing and optimization has almost become the forgotten brother. If social media marketing is working and delivering traffic – great. But wouldn’t it be even better if you could also harness the free traffic available through the search engines.

There is a place for both forms of marketing in most every type business. It is a matter of keeping everything in perspective and working in areas where your business is going to gain the most benefits. Traffic is not necessarily the key – sales or converting traffic is the only way you can hope to stay in business. I can’t tell you how many times I have seen companies that think that a certain social media marketing strategies are the end all be all…best thing for sliced bread. Really spend you time understanding the audiences of each social site to make sure they are a good fit for you company, before you start becoming active on a site. For instance, if you own a real estate company, why become active a social networking website for people outside the united states or a smaller demographic?

Late last month we published a list of the top websites presented by Compete. That list should tell you where best to focus your efforts. Are you spending all day on Twitter? Why? It only receives a small fraction of the traffic compared to the search engines, Facebook and YouTube. There are many businesses than can justify the time spent on Twitter through extra sales or conversions. Others are trying to pump up their business through Twitter when their efforts may be better focused in other areas.

One of the hardest tasks for any business looking to increase their visibility, visitors and sales from the web, is the ability to keep everything in perspective. Online marketing needs to address your businesses needs today, tomorrow and next week. Focus on what is working then look to other areas that offer the potential for growth. By keeping everything in perspective, you will at least maintain your current flow of traffic while waiting for new marketing strategies to bear fruit.

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Push Or Pull, Are You Marketing Properly?

On December 21, 2009, In SEO, by Nick Stamoulis

Traditional marketing has often been called “push” marketing, but there is another kind of marketing that has taken root and been expanded upon within the last 15 years, getting its big debut with the advent of the Internet. It’s called “pull” marketing. Also known as in bound marketing in some places recently as well.
So [...]

Traditional marketing has often been called “push” marketing, but there is another kind of marketing that has taken root and been expanded upon within the last 15 years, getting its big debut with the advent of the Internet. It’s called “pull” marketing. Also known as in bound marketing in some places recently as well.

So what’s the difference? Push marketing is marketing that you push out to an audience, delivering your message to an unsuspecting audience who wasn’t really looking for it. Examples would be TV and radio advertising. Pull marketing is just the opposite. With pull marketing, you attract an audience to you who is actively looking or in the market for what you have to offer.

Pull marketing has been made possible by search engine optimization and search engine marketing. When a searcher goes online to find information about a particular topic, your goal as marketer is to position your offer so that the searcher can find it easily. That’s what search engine marketing and optimization is all about. It’s also what pay per click advertising, e-mail marketing, and social media marketing are all about. The marketers are “pulling” their audiences in; that is, the successful ones are. Many of the unsuccessful marketers are still trying to push.

Another term that push marketing is also referred to is interruption marketing, this has always been a standard for traditional marketers. Mediums such as radio, TV, billboard or print advertising often push or interrupt their audience. This type of branding is useful but often does not generate the type of return on investment or ROI that a pull campaign might.

Are you pushing or pulling? Have you tested both strategies side by side? Which one produced better results? I am not that biased or anything :)

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Now is the Right Time to Ramp Up Your SEO

On November 16, 2009, In SEO, by Nick Stamoulis

Doesn’t it seem like everyone has an answer lately to the economic crisis? Wall Street continues to climb into record highs yet companies keep laying off employees causing a ripple effect tearing through businesses worldwide which is why now is the time to shift your internet marketing focus to search engine optimization (SEO). SEO takes [...]

Doesn’t it seem like everyone has an answer lately to the economic crisis? Wall Street continues to climb into record highs yet companies keep laying off employees causing a ripple effect tearing through businesses worldwide which is why now is the time to shift your internet marketing focus to search engine optimization (SEO). SEO takes time to understand and build which why now is an opportune time to really take control and understand just how important it is for your business to implement an SEO strategy into its daily business routine.

With so many businesses right now ratcheting down spending and shuttering doors now is a great time for you to learn and apply SEO to your business so when things turn around your business will be positioned exactly where it needs to be. Even with search volume currently down across all verticals there will be less clutter to push through than ever before. By taking this approach you can really position yourself for when the economy starts to show signs of improvement. What you don’t want to do is to start your search engine optimization efforts when things start to look good in the economy because than it will be much more difficult to really poke your head through the crowd.

Cost is on the minds of every small business right now which is why you don’t have to break the bank in order to get good quality SEO work done. Many SEO firms now are offering highly skilled training programs and full service campaigns for a fraction of the cost which I can guarantee you won’t be at such a low cost when the economy improves and gets better again. Now is the time to take advantage of the low costs in the industry. Search engine optimization providers understand that many businesses are shopping around and are looking for the best price but this pattern will not last forever. If you are one of those business owners that could never understand why search engine optimization costs what it does now is the time to really learn and understand it along with what it takes to get the job done right.

SEO is not a secret. If you search around you will find hundreds of blogs and websites just giving out the information for free. The time to take advantage for your businesses online marketing and SEO approach is now. SEO takes a strategic plan of attack to really work the way it is designed to. SEO is long term so if started now could really help a business ramp up online visitors and get them ready for when the economy makes it back into full swing. As more and more businesses implement SEO into their daily business plan it will become even more vital for your business to take advantage of SEO while things have slowed down in the economy.

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