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Google Spam Report Public Calling

On April 29, 2010, In SEO, by Nick Stamoulis

Recently Matt Cutts has announced on his blog that Google will now be letting companies report other websites that might be taking spammy approaches and clearly violating the Google webmaster guidelines! Is Google running out of abilities to track all black hat techniques?
If someone comes across another website performing any spammy or black [...]

Recently Matt Cutts has announced on his blog that Google will now be letting companies report other websites that might be taking spammy approaches and clearly violating the Google webmaster guidelines! Is Google running out of abilities to track all black hat techniques?

If someone comes across another website performing any spammy or black hat SEO techniques such as cloaking, hidden text, misleading words or deceptive redirects you can now submit the websites information to the following link:
https://www.google.com/webmasters/tools/spamreport

Am I the only one that sees a variety of problems from this? Trying to create silent police officers in the search engine optimization industry is an appetite for disaster while the potential for rather large quarrels is amazing. This leads me to believe that the spam in the search engines is really starting to reach an unprecedented amount which justifies how important it really is to market your business online through marketing and not SEO recipes. Who is on the other end making the decision whether the website being reported is actually violating any spam rules? What happens when competitors get vindictive and start to report websites that clearly are not doing anything wrong?

I think Google has the right idea on trying to clean up websites that are just littering the search engines with useless information simply to manipulate search rankings but as soon as you open the doors to the SEO community and allow people play police officers it is only a matter of time before people abuse the heck out of a tool like this. I think something like this is very important though. There are too many businesses out there that really just infiltrate the search engines with complete rubbish that just clutters up everything for the websites that really trying to market and brand themselves the right way online. You see some of the freelance websites where businesses want 500 articles written. What on earth is that going to do for you? How about you write a few really good targeted articles and get them visible on some of your leading industry websites or forums. That will go much further than just trying to dump them all into the search engines hopping that your rankings will all of a sudden shoot through the roof. News flash, search engines are evolving and changing and that approach is seriously not that far away from being a very unimportant attempt in marketing a business or a website online.

http://www.searchengineoptimizationjournal.com

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Matt Cutts Speaks About Cross Linking Your Websites

On February 23, 2010, In SEO, by Nick Stamoulis

In this video Matt Cutts discusses how important it is to understand the value of interlinking your websites properly if you have multiple websites on your server.
Here is the video that Google’s Matt Cutts talks about the cross linking question:

Often times people think that just because they have a few websites that placing links [...]

In this video Matt Cutts discusses how important it is to understand the value of interlinking your websites properly if you have multiple websites on your server.

Here is the video that Google’s Matt Cutts talks about the cross linking question:

Often times people think that just because they have a few websites that placing links on all of them will help them with their link building efforts when most likely it will negatively impact their search engine results. Cross linking websites works when information is relative and beneficial to the user. If you cross link websites simply to manipulate search engine results to gain rankings the search engines they are going to pick up on that very quickly and penalize your website. Once your website is penalized it could takes months to get it back to where it once was. Matt Cutts states that if the websites are under the same corporate umbrella and they make sense to link to each other than there shouldn’t be a problem. You want to keep in mind that this like any other online marketing effort requires a tasteful approach and abusing it will results in serious ramifications from the search engines.

Always take a tasteful approach to your search engine optimization and internet marketing and keep in mind the user experience. If you over “SEO” you’re online efforts and your user experience starts to diminish you will not get any of the conversion you where hoping to get so it is very important to keep this in mind.

http://www.searchengineoptimizationjournal.com

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Is Page Load Time Going To Be More Important?

On February 18, 2010, In SEO, by Nick Stamoulis

Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going [...]

Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going to be a large factor for website rankings. Matt Cutts from Google has said that as it will be important it will not be a major factor yet. Matt describes it in a little more detail in the video below:

Google’s ultimate continuous goal with or without any search engine updates is to increase the speed and efficiency of the search engines which is always a very important aspect of anything technical and online. You really can’t blame Google for wanting to make their search engines highly efficient and lighting quick. After all it is all about the user experience when it comes to using a search engine and if over time the results take longer and longer to appear people will eventually be turned off. Is the search engine optimization industry just getting paranoid? Maybe a little bit but at the end of the day it is still really important to have a very quick and efficient website regardless of what Google says will be a ranking factor.

http://www.searchengineoptimizationjournal.com

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Matt Cutt’s View on Changing Your Hosting

On February 16, 2010, In SEO, by Nick Stamoulis

For all of those businesses large and small who might be worried their rankings will simply tank just from changing their hosting company can now sleep at night. Coming from Matt Cutt’s mouth he claims that changing your hosting company will not affect your SEO in any sort of way. This is assuming that you [...]

For all of those businesses large and small who might be worried their rankings will simply tank just from changing their hosting company can now sleep at night. Coming from Matt Cutt’s mouth he claims that changing your hosting company will not affect your SEO in any sort of way. This is assuming that you are moving to a quality hosting company and not to a server that is jammed up with other spammy websites. Changing a hosting provider can be a very scary moment for many businesses especially when your entire livelihood depends on your website. Any problems could put your sales for that day or week in a very tricky and dangerous situation.

Here is the video from Matt Cutts about Changing Your Hosting:

Always try moving your website to a quality hosting company. It might not directly reflect your rankings but you never want your company website to share a server with a handful of websites that might have slightly frowned upon services. If one of those website carries a virus onto the server the server could ultimately go down for some period of time.

http://www.searchengineoptimizationjournal.com

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Google Predictions Video by Matt Cutts

On January 27, 2010, In SEO, by Nick Stamoulis

Matt Cutts, the voice of Google search makes some interesting predictions for 2010 about websites in general along with Google search and what we can all expect to see during this year. One of Matt’s biggest concerns will be website safety and security. Matt Cutts expects to see much more hacking type activities occurring in [...]

Matt Cutts, the voice of Google search makes some interesting predictions for 2010 about websites in general along with Google search and what we can all expect to see during this year. One of Matt’s biggest concerns will be website safety and security. Matt Cutts expects to see much more hacking type activities occurring in 2010 and recommends that everybody has the most up to date security features on their websites so that nobody gets their fingers on your websites and do any harmful activities that could affect your livelihood. 2009 saw an uptick in websites getting hacked from a variety of new and strange sources and he expect this trend to increase for 2010. Don’t wait to secure your website when you get hit because the reactive costs could be much higher than just taking a proactive stance now.

Here is the Google Search Predictions Video by Matt Cutts:

Predictions for Google stem mostly around speed and relevancy. Google is always on the prowl to really keep their search results clean and relevant so users are completely satisfied with the end results. Google will also be making the distinction between black hat and white techniques much clearer and really focusing on eliminating anybody who attempts to take a black hat technique when marketing a website. Google is always strengthening and improving their search tool. It seems like each year Google makes a very strong effort to eliminate all the bad apples in the SEO industry. If you teeter on black and white hat SEO techniques I would make it a 2010 new year’s resolution to persuade yourself to land in the white hat territory. Yes, it takes longer, but when it works it is well worth the wait!

http://www.searchengineoptimizationjournal.com

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Google’s Matt Cutt’s State of the Index 2009

On January 22, 2010, In SEO, by rustybrick

If you missed Matt Cutts at PubCon this year and you didn’t catch our coverage you are in luck. He “re-created” his presentation given at PubCon in November 2009, on the State of the Index 2009.

Here is the 25 minute video:

Here are the slides:

As a bonus, here are Matt’s predictions for 2010 (3 minute video):

Forum discussion at WebmasterWorld.


If you missed Matt Cutts at PubCon this year and you didn't catch our coverage you are in luck. He "re-created" his presentation given at PubCon in November 2009, on the State of the Index 2009.

Here is the 25 minute video:

Here are the slides:

As a bonus, here are Matt's predictions for 2010 (3 minute video):

Forum discussion at WebmasterWorld.


http://www.seroundtable.com/

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The State of Google’s Index

On January 21, 2010, In SEO, by Nick Stamoulis

I just found this excellent video by Google’s Matt Cutts that has great and useful information about the state of Google’s search index. The video is about 25 minutes long, but take a break and give it a watch

I just found this excellent video by Google’s Matt Cutts that has great and useful information about the state of Google’s search index. The video is about 25 minutes long, but take a break and give it a watch :)

http://www.searchengineoptimizationjournal.com

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Google Caffeine Results Now Going Live?

On January 7, 2010, In SEO, by rustybrick

This is not a Caffeine update, Caffeine is not live. More coming soon.

There seems to be a lot of buzz going on at the forums about Google’s Caffeine index going live on more and more Google data centers.

Let me give you some history on Caffeine. It went live as a public preview in August. Then in early November there were rumors of it going live before the holiday season. Matt Cutts said no way, it won’t go live until after the holidays. But it did go live on a single data center, in the Google wild, in late November.

Now, it is after the holidays, after the new years and everyone is waiting for Google to flip the switch. Did Google flip the switch in the past twenty-four hours?

I am seeing tons of threads with people talking about major ranking changes. But there are only a few threads specifically thinking it is Caffeine related. We have threads at DigitalPoint Forums and an updated WebmasterWorldthread. The suspected data centers that Caffeine has been moved to, include:

I emailed Google, Matt Cutts and his team for confirmation – so stay tuned.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

Update: A Google spokesperson told me, “we have nothing to announce today regarding Caffeine.” Basically, it is not live yet and when it does go live, they will let us know.


This is not a Caffeine update, Caffeine is not live. More coming soon.

There seems to be a lot of buzz going on at the forums about Google's Caffeine index going live on more and more Google data centers.

Let me give you some history on Caffeine. It went live as a public preview in August. Then in early November there were rumors of it going live before the holiday season. Matt Cutts said no way, it won't go live until after the holidays. But it did go live on a single data center, in the Google wild, in late November.

Now, it is after the holidays, after the new years and everyone is waiting for Google to flip the switch. Did Google flip the switch in the past twenty-four hours?

I am seeing tons of threads with people talking about major ranking changes. But there are only a few threads specifically thinking it is Caffeine related. We have threads at DigitalPoint Forums and an updated WebmasterWorldthread. The suspected data centers that Caffeine has been moved to, include:

I emailed Google, Matt Cutts and his team for confirmation - so stay tuned.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

Update: A Google spokesperson told me, "we have nothing to announce today regarding Caffeine." Basically, it is not live yet and when it does go live, they will let us know.


http://www.seroundtable.com/

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Avatars, Spaminators And Ms. Smarty Pants

On January 5, 2010, In SEO, by Nick

If you know who Ann Smarty is then you’re probably going to punch me in the gut for calling her “Ms. Smarty Pants.” Sorry, Ann, for using you for title fodder.
But I wanted to mention this new spam technique. It seems that someone thought it would be cool to use Ann Smarty’s name and avatar [...]

If you know who Ann Smarty is then you’re probably going to punch me in the gut for calling her “Ms. Smarty Pants.” Sorry, Ann, for using you for title fodder.

But I wanted to mention this new spam technique. It seems that someone thought it would be cool to use Ann Smarty’s name and avatar to leave a spam comment on Mike Blumenthal’s blog (I guess you could call that a virtual head fake).

So is this the future of spam? Will spammers now start scraping avatar images and using them to leave the impression that well known personalities like Ann Smarty are spamming blogs? Who’s next? Matt Cutts? Biz Stone? Me?

OK, so maybe I’m not so famous, but it could happen to anyone. Couldn’t it? Do you think this is going to pose a problem for webmasters in 2010? Will spammers now use fake avatars that resemble others? Do we need to devise a new reputation management tool to prevent this from happening? What are your thoughts?

http://www.searchengineoptimizationjournal.com

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Are You Ready For Some Caffeine?

On January 2, 2010, In SEO, by Nick Stamoulis

Matt Cutts announced in early November that Google Caffeine would be available in one data center after the holidays. In other words, the new joy ride in search will begin in January 2010.
But what exactly is Google Caffeine and how could it possible impact search engine optimziation?
In August, when Google first introduced its beta-tested new [...]

Matt Cutts announced in early November that Google Caffeine would be available in one data center after the holidays. In other words, the new joy ride in search will begin in January 2010.

But what exactly is Google Caffeine and how could it possible impact search engine optimziation?

In August, when Google first introduced its beta-tested new search infrastructure, they announced that Google Caffeine would “let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” Then Google began accepting test drives and feedback, but the site for that process has been taken down and replaced with a thank you message. So are you ready?

I suspect that by the end of January (this month) – maybe even by the end of the first or second week in January – we’ll start seeing some of new results of Google Caffeine. Any idea what that will entail?

I believe the Google Caffeine update will primarily focus on three things:

  • A ranking system that heightens the importance of page load speeds
  • A more focused relevance on real-time search data
  • Stricter spam controls

Why do I say this? Google’s own words – speed, accuracy, comprehensiveness.

Matt Cutts has already discussed the importance of page load times and I think we all see it coming. Page load speed will be taken into greater consideration on future search results. That will probably happen with Google Caffeine. And who can argue that the major search engines have already discovered real-time search? What you see in Google’s SERPs now is just a small taste. I expect that will be improved upon a thousand-fold.

The tricky one will be Google’s attempt to control spam. How the search engine will achieve greater comprehensiveness while de-listing or diminishing the rankings of spam sites is a mystery beyond my imagination, but I can see Google going there. Can’t you?

http://www.searchengineoptimizationjournal.com

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