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A Conversational Analysis of SxSW

On May 14, 2010, In SEO, by Michael Brito

Thank you Amita Paul, CEO of Objective Marketer for providing this fantastic analysis of SxSW and the conversational activity around the event.
The report provided influencer and demographic data and provides insights as to how information is shared during events.  Some of the key findings include:

Higher followership did not guarantee higher retweets but higher rewteets did require a higher number of followers
Most active users were with tweets in the range of 1,000 to 100,000.  Activity level of the users with fewer tweets was high. So, It is not necessary that people who are heavy twitter users will be the most active
Embedding multi-media content may not be as effective a strategy on Twitter as it is on Facebook. The retweets for messages without images (31.6%) was almost double than the retweets received for messages with images (16.8%)
The number of Retweets is significantly more when the follower /friend ratio [...]

twitter

Thank you Amita Paul, CEO of Objective Marketer for providing this fantastic analysis of SxSW and the conversational activity around the event.

The report provided influencer and demographic data and provides insights as to how information is shared during events.  Some of the key findings include:

  • Higher followership did not guarantee higher retweets but higher rewteets did require a higher number of followers
  • Most active users were with tweets in the range of 1,000 to 100,000.  Activity level of the users with fewer tweets was high. So, It is not necessary that people who are heavy twitter users will be the most active
  • Embedding multi-media content may not be as effective a strategy on Twitter as it is on Facebook. The retweets for messages without images (31.6%) was almost double than the retweets received for messages with images (16.8%)
  • The number of Retweets is significantly more when the follower /friend ratio > =1.
  • Tweets and Retweets can have different activity peaks.  Retweets followed Tweets for about 30 minutes to 1 hour.

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Your Social Media Content Must Be Valuable

On November 9, 2009, In SEO, by Search Engine Watch

Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. …

Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. …

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Bing Is Revolutionizing Search of Twitter

On October 22, 2009, In SEO, by Nick Stamoulis

We’ve discussed before the importance of Twitter for search and for the search engine optimization industry. Bing is ranking tweets and is in discussions with Facebook to incorporate its social media content in search results. No doubt that Google will follow this act. But the interesting thing about how Bing is ranking tweets is that [...]

We’ve discussed before the importance of Twitter for search and for the search engine optimization industry. Bing is ranking tweets and is in discussions with Facebook to incorporate its social media content in search results. No doubt that Google will follow this act. But the interesting thing about how Bing is ranking tweets is that your Twitter followers can be a ranking factor. This from WebProNews:

The answer is: Bing weighs tweets by follower counts. “If someone has a lot of followers, his/her Tweet may get ranked higher,” says Bing. “If a tweet is exactly the same as other Tweets, it will get ranked lower.”

Can you say Twitter follower spam?

This really does look like a search gaming haven for some people and it provides a great user experience for people searching within Bing. Choose a keyword and tweet it, but first make sure you’ve got 500,000 followers so you can rank the highest for that tweet. There will definitely need to be some tweaks to that Bing Twitter search algorithm and my bet is that Google will approach the whole Twitter search ranking question with a lot more better in the very near future.

Are you prepared for the next iteration of search wars?

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