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2010 MarketingProfs B2B Forum Boston

On April 22, 2010, In SEO, by Nick Stamoulis

Join myself, Nick Stamoulis and meet some of the Brick Marketing team at our booth at this year’s Marketing Profs B2B forum May 4-5 at the Seaport World Trade Center Boston. Save $300 by entering the code BRICK at checkout!

The MarketingProfs B2B Forum will be a great one-stop shop for the skills you need [...]

Join myself, Nick Stamoulis and meet some of the Brick Marketing team at our booth at this year’s Marketing Profs B2B forum May 4-5 at the Seaport World Trade Center Boston. Save $300 by entering the code BRICK at checkout!

The MarketingProfs B2B Forum will be a great one-stop shop for the skills you need to drive B2B sales in 2010! You’ll get expert advice on your marketing programs – including SEO and web usability- in One-on-One Therapy Sessions and Hot Seat Labs. It’s right in your own backyard—Boston, so it’s never been easier to immerse yourself in this amazing learning opportunity!

The program is a broad-based B2B marketing educational program with a special focus on integrating social media. You will be exposed to the world of Search Engine Optimization, and more so, the exploding social media marketing industry. Here you will learn how properly incorporating it into your strategy will give you the sales results you are looking for.

Here’s a condensed rundown of some highlights of the topics to be covered:

MarketingProfs B2B Forum Boston DAY 1

Measuring Marketing Success against Business Goals
This session will define and demonstrate critical marketing metrics such as loyalty indexing, marketing consideration rating, “quality lead” to closed business ratio and quantitative and currency based economic value propositions.

Higher Conversions, Better ROI: Advanced Landing Pages that Improve Campaign ROI
This session will highlight two case studies that illustrate techniques to improve campaign conversion rates with landing page best practices.

SEO—Now More than Ever, a B2B Marketer’s Best Friend
SEO is absolutely critical to your integrated marketing this session will debunk the myths and talk about the realities of SEO that make it such a powerful marketing channel.

Interactive Discussion Group: Social Media Guidelines, Necessary or Limiting?
This session is an open forum to discuss social media guidelines in your company and discuss the right tools for listening and monitoring in place and how to integrate social media into your marketing.



Insights into 2010 B2B Marketing Budgets and Tactics Mix
This session will be a discussion of how B2B marketers are transforming their marketing mix to keep up with digital, Web 2.0 trends, how the economic downturn affected marketing budgets and what’s in store for 2010.

Case Study Swap Meet! Proven Success Stories Integrating Social Media into Overall Strategy
Don’t miss this exciting session! You’ll discover 4 very different case studies where social media was integrated into marketing programs along with more traditional marketing channels and gained ROI.

Customer Loyalty: More Actionable, Tied to Measurable Revenue, and Comes at a . . . Smaller Price??
This session will cover more advanced techniques of creating customer loyalty and assumes the attendee has prior knowledge of customer loyalty strategies and marketing to key accounts.

Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment
In this interactive discussion group, there will be a review of the essential steps you need to take, before, during and after exhibiting to make the most of your investment.

What Marketers Are Still Missing: The Power of the New Digital Disorder
Author, David Weinberger will show how the Web has rewritten our most basic understanding of how business works … and how, by embracing these changes and thinking differently, businesses can build stronger relationships with customers and partners than ever before.

MarketingProfs B2B Forum Boston DAY 2

Getting Strategic with Your Brand
This session will explore techniques and examples that B2B marketers use to create a customer experience that is relevant, memorable and will ultimately increase loyalty.

Unleash the Power of Content to Engage Your Prospects
In this session, you’ll learn how to create a content marketing strategy, develop content that resonates with your audience, use the appropriate content for each stage of the sales cycle and extend the life and value of existing content.

Why Email, CRM, and Social Media have become the Tools of Modern B2B Marketing.
In this session you’ll learn why “service” is the new killer app of marketing, how to use email for “automated” lead nurturing, effective techniques to aid customer decision-making and shorten the buying cycle, how to leverage CRM data to deliver information and offers that are relevant to customer needs.

Driving and Measuring B2B Conversations, Leads and Sales with Social Media Marketing
This session will provide insight and best practice examples for B2B marketers working to generate leads via social media and detail how to measure the results. The session will also address integrating social platforms into all lead generation campaigns and using analytics to improve future results.

How B2B Marketers are Using Mobile Marketing to Increase Revenue
In this session you’ll learn a list of things to consider before developing a mobile campaign, strategies for using mobile/sms to engage a captive audience and how mobile program can be used as a value added service.

Channel Marketing: Leveraging Partner Relationships
In this session, you will understand the 3 common themes in both good marketing and good partnering, learn the 5 most common pitfalls in implementing joint marketing campaigns with partners and leave the session with 3 actions to improve the effectiveness of channel strategies.

Attend the MarketingProfs B2B forum today, and register with the code BRICK to save $300.
I hope to see you there!

http://www.searchengineoptimizationjournal.com

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Social Media Marketing Should Mesh

On February 10, 2010, In SEO, by Nick Stamoulis

Social media marketing should not be looked at any longer as a white elephant. Social media marketing is happening right now and all businesses need to understand the value and importance to incorporate it into their daily search engine marketing routine. You might think it sounds extremely difficult to slide in those efforts now but [...]

Social media marketing should not be looked at any longer as a white elephant. Social media marketing is happening right now and all businesses need to understand the value and importance to incorporate it into their daily search engine marketing routine. You might think it sounds extremely difficult to slide in those efforts now but you might be surprised as to how easy it really is.

Do you currently write in your blog at least once or twice per week? A blog is perfect way for a business to get involved in social media. As you write your blog posts do you do anything with them? If you don’t you could be missing out on some great traffic not to mention additional search engine optimization benefits for your website. Remember that the search engines see almost everything you do to promote your business so taking a robust social approach will help strengthen your websites power over time. By dropping the link to your blog post in your Twitter and Facebook page you open the door to a whole new type of audience and web user.

Does Twitter still scare you? It shouldn’t. All businesses should be using Twitter in some way. I don’t recommend spending your entire day using Twitter but 30 minutes to an hour everyday will help you get some great exposure online. Start by just following your competitor’s followers for now. This is a nice way to give them a tap on the shoulder and just let them know that you are there and that you exist. This way you can really test the waters with slowly incorporating social media into your search engine optimization efforts. Over time as you feel a bit more confident and advanced you can certainly ratchet things up quite a bit. Social media is not something to be scared of any longer. Every search engine marketing campaign requires you to take an approach that assists in targeting your online social audience. Why wouldn’t you want to be visible where your audience is already hanging out? Start by setting up the profiles completely and filling in all necessary information and over time increase the amount of efforts you incorporate from a social level and you will see your web traffic increase tremendously.

http://www.searchengineoptimizationjournal.com

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A Twitter Map of the United States

On February 2, 2010, In SEO, Social Media Marketing, by JD Rucker

This map is pretty self explanatory: How states compare to the average U.S. Twitter Grade (as determined by Hubspot’s Twitter Grader).

(from Digg via CityPages, sourced from Hubspot and proudly displayed on this social media marketing blog)

This map is pretty self explanatory: How states compare to the average U.S. Twitter Grade (as determined by Hubspot’s Twitter Grader).

(from Digg via CityPages, sourced from Hubspot and proudly displayed on this social media marketing blog)

http://soshable.com

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SEO Should Never Stand Alone

On January 18, 2010, In SEO, by Nick Stamoulis

Search engine optimization was once a very powerful form of communication and marketing by itself but as time has pushed on and the technology has changed, morphed and evolved SEO alone will become less potent than it once was. However SEO is still very important at the very minimum and should always be implemented and [...]

Search engine optimization was once a very powerful form of communication and marketing by itself but as time has pushed on and the technology has changed, morphed and evolved SEO alone will become less potent than it once was. However SEO is still very important at the very minimum and should always be implemented and taken seriously but coupled with other forms of internet marketing SEO becomes a much more powerful driving force in the online marketing space.

Search engine marketing comes in many different slices and search engine optimization is really just one slice of the marketing pizza. There are many different approaches to SEO which is primarily why so many website owners have a hard time putting a definition on what it really is. It is important that whenever feasible other aspects of online marketing are introduced with your search engine optimization efforts. This will help strengthen your SEO by not only allowing for new pathways to your website but it shows the search engines that you are diversifying your online marketing approach and trying to build your business online the right way. Remember that the search engines are always changing and what helped them grow in rankings a few years ago does not necessarily work now. The search engines reward those who take a diversified approach to their online marketing efforts so it is important to really take a step back and put together a comprehensive online marketing plan that is robust and full of different entrance ways to your website. Search engine marketing gathers strength in numbers so have many different quality pathways or links connecting to your website will allow for you to over time to really grow in visibility.

Social media marketing is one very important element that is just as important as SEO. It is an element that is vital in today’s market place and should be included in your internet marketing strategy at all times. Even if you have a business that is very obscure and niche it is important to find your community online and reach out to them. Depending on what you offer as a business other efforts like affiliate marketing and pay per click advertising are very important compliments to your organic marketing. You should never put all your hopes into one marketing or advertising effort but rather approach it with a multi pronged approach in order to keep things diversified if one should stop working for you.

http://www.searchengineoptimizationjournal.com

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Keep Search and Social Media in Perspective

On January 13, 2010, In SEO, by Nick Stamoulis

Social media marketing has been the talk of the town for the last twelve months to the point that search engine marketing and optimization has almost become the forgotten brother. If social media marketing is working and delivering traffic – great. But wouldn’t it be even better if you could also harness the free traffic [...]

Social media marketing has been the talk of the town for the last twelve months to the point that search engine marketing and optimization has almost become the forgotten brother. If social media marketing is working and delivering traffic – great. But wouldn’t it be even better if you could also harness the free traffic available through the search engines.

There is a place for both forms of marketing in most every type business. It is a matter of keeping everything in perspective and working in areas where your business is going to gain the most benefits. Traffic is not necessarily the key – sales or converting traffic is the only way you can hope to stay in business. I can’t tell you how many times I have seen companies that think that a certain social media marketing strategies are the end all be all…best thing for sliced bread. Really spend you time understanding the audiences of each social site to make sure they are a good fit for you company, before you start becoming active on a site. For instance, if you own a real estate company, why become active a social networking website for people outside the united states or a smaller demographic?

Late last month we published a list of the top websites presented by Compete. That list should tell you where best to focus your efforts. Are you spending all day on Twitter? Why? It only receives a small fraction of the traffic compared to the search engines, Facebook and YouTube. There are many businesses than can justify the time spent on Twitter through extra sales or conversions. Others are trying to pump up their business through Twitter when their efforts may be better focused in other areas.

One of the hardest tasks for any business looking to increase their visibility, visitors and sales from the web, is the ability to keep everything in perspective. Online marketing needs to address your businesses needs today, tomorrow and next week. Focus on what is working then look to other areas that offer the potential for growth. By keeping everything in perspective, you will at least maintain your current flow of traffic while waiting for new marketing strategies to bear fruit.

http://www.searchengineoptimizationjournal.com

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Push Or Pull, Are You Marketing Properly?

On December 21, 2009, In SEO, by Nick Stamoulis

Traditional marketing has often been called “push” marketing, but there is another kind of marketing that has taken root and been expanded upon within the last 15 years, getting its big debut with the advent of the Internet. It’s called “pull” marketing. Also known as in bound marketing in some places recently as well.
So [...]

Traditional marketing has often been called “push” marketing, but there is another kind of marketing that has taken root and been expanded upon within the last 15 years, getting its big debut with the advent of the Internet. It’s called “pull” marketing. Also known as in bound marketing in some places recently as well.

So what’s the difference? Push marketing is marketing that you push out to an audience, delivering your message to an unsuspecting audience who wasn’t really looking for it. Examples would be TV and radio advertising. Pull marketing is just the opposite. With pull marketing, you attract an audience to you who is actively looking or in the market for what you have to offer.

Pull marketing has been made possible by search engine optimization and search engine marketing. When a searcher goes online to find information about a particular topic, your goal as marketer is to position your offer so that the searcher can find it easily. That’s what search engine marketing and optimization is all about. It’s also what pay per click advertising, e-mail marketing, and social media marketing are all about. The marketers are “pulling” their audiences in; that is, the successful ones are. Many of the unsuccessful marketers are still trying to push.

Another term that push marketing is also referred to is interruption marketing, this has always been a standard for traditional marketers. Mediums such as radio, TV, billboard or print advertising often push or interrupt their audience. This type of branding is useful but often does not generate the type of return on investment or ROI that a pull campaign might.

Are you pushing or pulling? Have you tested both strategies side by side? Which one produced better results? I am not that biased or anything :)

http://www.searchengineoptimizationjournal.com

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What Will The Authority Of The Future Entail?

On December 18, 2009, In SEO, by Nick Stamoulis

For the past 10 years Google has largely dictated the definition of authority for the rest of us. Sure, search engine optimization people may have expanded the definition (sometimes to suit their own purposes), but it was Google who gave us the idea to begin the discussion. It was, of course, all link-based. Your authority, [...]

For the past 10 years Google has largely dictated the definition of authority for the rest of us. Sure, search engine optimization people may have expanded the definition (sometimes to suit their own purposes), but it was Google who gave us the idea to begin the discussion. It was, of course, all link-based. Your authority, today, is based on the quality of your own content and the quality of the links you attract, based in large part on the authority of the sites doing the linking.

But more and more, Google is swinging social. There’s the acquisition of such sites as YouTube, Picasa, and Blogger. And the startups like Orkut. And, of course, the expanded applications and new directions in search with such offerings as Friend Connect, Google Wave (in beta), personalization, mixed media SERPs, and real-time search. The changeover isn’t complete, but I think Google sees the writing on the wall. The Web is, by nature, social. It always has been. And Google’s mission all along has been to catalog the world’s information. But the big challenge – not just for Google, but all search companies – is in producing the technology that will help people find that information. Search technology has largely been successful, but it has its shortcomings. Social is slowly taking its place.

So the question is, When social media has replaced search completely, and search is largely a social enterprise rather than a robotic one and content driven one, what will authority be based on? Is today’s social proof model the basis of a new kind of authority or will link building still play a part? Are you engaged in the new social media marketing revolution? Do you believe social media and search will ever be inseparable? If so, what will be the basis of authority on the Web?

I personally believe that it comes down to excellent content, building highly relevant links over time (that generate visitors of course) and being social online. The reality is if your business is not connecting with your customers and potential new customers then you are missing out on an aspect…called marketing. Yes, marketing your website and business online I think will build a higher amount of authority and sales. Because really that is what search engine optimization, social media marketing and everything online related is all about, building your business!

http://www.searchengineoptimizationjournal.com

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Get Help With Your SEO by Getting Social

On December 11, 2009, In SEO, by Nick Stamoulis

In today’s online market place it is important for all business and entrepreneurs to realize that the playing field has changed quite drastically over the last few years. There are many new platforms and websites that businesses can eagerly leverage to drive new exposure, traffic and eye balls than there ever has been before. Social [...]

In today’s online market place it is important for all business and entrepreneurs to realize that the playing field has changed quite drastically over the last few years. There are many new platforms and websites that businesses can eagerly leverage to drive new exposure, traffic and eye balls than there ever has been before. Social Media Marketing technology has made it much easier to become visible online and it is up to you as a business owner to take advantage of this technology.

Launching a blog and having an active Twitter and Facebook account go hand in hand. If you don’t understand why that is not important yet just realize that having both is the first step to building new qualified website visitors. At the very least make it a point to have both created as soon as possible and worry how to incorporate into your marketing strategy after, your audience is waiting. After you launch your blog there are many sure fire ways to build new networks of happy customers and potential clients. Twitter and Facebook will be a nice meeting place for them to join and meet but it will be the blog that gets them there. When you launch a blog and start writing new posts you will most likely have to get those blog posts out there a bit at first to start building up new loyal readers. Once you have your Facebook and Twitter accounts all built with nice little links and great profile images you can sync the Twitter account along with your Facebook fan page. What this will ultimately do is eliminate one step for yourself. As you drop your blog post link into your Facebook fan page it will automatically create a link in your Twitter account for you. This is one great and convenient way to not only drive targeted visitors to your website from a variety of Twitter users but also build up your Facebook fan page as well.

This takes time so it is important to start doing it now and be consistent with it. Online marketing takes time to grow like anything else. Over time you will slowly start to build up followers on your Twitter account and fans on your Facebook page. As the search engines evolve even more they will require an element of social interaction through all the various social platforms in order to really help your SEO efforts.

http://www.searchengineoptimizationjournal.com

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Local Small Businesses and Social Media Marketing

On December 7, 2009, In SEO, by Search Engine Watch

It’s more important than ever for small businesses to become active in social media communities in some aspect. …

It's more important than ever for small businesses to become active in social media communities in some aspect. ...

http://searchenginewatch.com/

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Social Media FAQs

On November 30, 2009, In SEO, by Search Engine Watch

Answers to some of the most often asked questions about social media marketing. …

Answers to some of the most often asked questions about social media marketing. ...

http://searchenginewatch.com/

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