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Real Time Search: good or bad for your brand?

On January 29, 2010, In SEO, by Michael Brito

Earlier this week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest reading the full article; but here is a quick synopsis.
Here is real time search can drive business results:

Increased reach of your messages
Growth in social equity
Potential customer acquisition

.. and here are some challenges that brands will now half to come to terms with:

Marketers need to be empowered and willing to participate on the social web
Technology today is still not fast enough to monitor live conversations. Real-time search requires “real-time” monitoring which translates to “boots on the ground” brand participation. If a brand is highly engaged and savvy with Twitter, it will be ready to respond [...]

Earlier this week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest reading the full article; but here is a quick synopsis.

Here is real time search can drive business results:

  • Increased reach of your messages
  • Growth in social equity
  • Potential customer acquisition

.. and here are some challenges that brands will now half to come to terms with:

  • Marketers need to be empowered and willing to participate on the social web
  • Technology today is still not fast enough to monitor live conversations. Real-time search requires “real-time” monitoring which translates to “boots on the ground” brand participation. If a brand is highly engaged and savvy with Twitter, it will be ready to respond when issues arise on the fly
  • Brands must be more strategic when posting updates on facebook and consider what keywords to use

The article is timely, since I wrote about how brands should be living in the conversational stream earlier this week.

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Should Social Media be a Part of your Strategy?

On December 4, 2009, In SEO, by Nick Stamoulis

There are definitely many questions from a variety of businesses whether social media should play a big role in a search engine optimization strategy. Social media has really come through like a giant wave engulfing the business community and many are still not sure what to do with it. It is like being part of [...]

There are definitely many questions from a variety of businesses whether social media should play a big role in a search engine optimization strategy. Social media has really come through like a giant wave engulfing the business community and many are still not sure what to do with it. It is like being part of one giant party and if you don’t at least show up you could potentially be missing out on a great deal of potential conversations. It is important for every business to realize that the search engines are changing and evolving into something much different than they were 5 years ago or even two years ago sparking many marketing changes for many different websites.

Here is a helpful video that explains how Social Media interacts with SEO:

Social media made is a large piece of the puzzle now and it is important to include all aspects into an search engine optimziation strategy. Social media helps boost search engine optimization efforts in a great way. If you approach the strategy from a quality aspect it looks like a much better approach when you have a variety of social media conversation starting aspects rather than SEO loop holes that might generate decent rankings. Most social media profiles allow for one link to your website. That one link lets the search engines know that you are serious about building your brand online. Search engines have been changing for some time now shifting towards rewarding websites that really utilize all tools that might be available at their disposal. As the power of social media only grows larger and larger the importance of including this effort into any online marketing campaign will become even greater to the success of a website.

SEO has changed many times over the years mostly because the search engines have changed over the years. They will most likely change even more as time goes on. Search engines want to see businesses that are starting to take more of a quality approach rather than a quantity approach to their SEO efforts. This is not the only reason to want to include social media in your strategy. Search engine marketing is all about creating visibility and attracting new potential clients and customers to your business. Social media allows you to communicate directly with your potential clients and customers. Nowhere else will you be able to position yourself that closely to your audience without moving right into their living room. That alone should want you to shift your strategy to include a heavy dose of social media so you can get those important conversations started.

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PubCon Live: How do Social Media & Search Intersect?

On November 11, 2009, In SEO, by rustybrick

Below is live coverage of the How do Social Media & Search Intersect? from the PubCon 2009 conference.

This coverage is provided by Barry Schwartz of RustyBrick & Avi Wilensky of Promediacorp.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

How do Social Media & Search Intersect?


Below is live coverage of the How do Social Media & Search Intersect? from the PubCon 2009 conference.

This coverage is provided by Barry Schwartz of RustyBrick & Avi Wilensky of Promediacorp.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.



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PubCon 2009 In Vegas Live Blogging Schedule

On November 4, 2009, In SEO, by rustybrick

pubcon logoPubCon Vegas 2009 is next week and like we have done for the past five years, we are live blogging this event. You can see our past coverage at the 2008, 2007, 2006, 2005 and 2004 live blogging of PubCon, WebmasterWorld’s conference.

This year, we will be live blogging the event in real time, using the live blogging tool, CoverItLive.com. We have used this tool for the past few conferences and we enjoy it, so we are sticking with it.

For this show, we have several live bloggers volunteering their time to bring to you the conference. The live bloggers include Avi Wilensky & Sheara Goldenthal from Promediacorp, Brian Ussery aka Beussery, Marty Weintraub from aimClear and Carolyn Shelby aka Cshel. Oh, I will also be doing the live blogging.

Here is our schedule:

Tuesday, November 10, 2009 – Day 1
09:00a 09:45a:
Kickoff Keynote Tony Hsieh, CEO Zappos covered by Barry Schwartz
10:00a 11:15a:
In-House SEO covered by Brian Ussery
Twitter Landscape – Hot Topics and Trends covered by Avi Wilensky & Sheara Goldenthal
11:30a 12:45p:
Capitalizing on Twitter & The Microblogging Revolution covered by Barry Schwartz
What Every Webmaster Should Know About Code Installation covered by Sheara Goldenthal & Avi Wilensky
1:30p 2:45p:
Top-Shelf SEO: Hot Topics and Trends covered by Barry Schwartz & Avi Wilensky
Ecommerce and Shopping Cart Optimization covered by Brian Ussery
2:55p 4:10p:
How Do You Optimize For Universal and Personal Search? covered by Barry Schwartz
Enterprise Level Bid Management covered by Marty Weintraub
Experts on PR & Twitter covered by Brian Ussery
Hot Topics and Trends in the Affiliate Space covered by Sheara Goldenthal
4:15p 5:30p
SEO for Multimedia and Rich Media covered by Brian Ussery & Avi Wilensky

Wednesday, November 11, 2009 – Day 2
10:15a 11:30a:
Local Search and Mobile Optimization covered by Sheara Goldenthal
How do Social Media & Search Intersect? covered by Barry Schwartz & Avi Wilensky
The Wonderful World Of Widgets covered by Marty Weintraub
11:30a 12:45p:
Understanding The Complex Social Marketing Playing Field covered by Brian Ussery
Viral and Video – Two Good Things That Go Great Together covered by Barry Schwartz
1:30p 2:45p:
SEO Design & Organic Site Structure covered by Brian Ussery
Effective Solutions to In-House SEO, PPC, and Campaigns covered by Carolyn Shelby
Social Media & Press Relations covered by Avi Wilensky
Lead Generation and CPA Marketing covered by Sheara Goldenthal
Domaining and Alternative Traffic covered by Barry Schwartz
2:55p 4:10p:
Mega Site SEO Sheara Goldenthal covered by Sheara Goldenthal & Avi Wilensky
Post Mortem – Banned Site Forensics covered by Barry Schwartz
How SEO Can Help Pull the Publishing Industry Back from the Brink covered by Carolyn Shelby
4:15p 5:30p:
Multivariate Testing and Conversion Tweaking covered by Brian Ussery
Hosting Issues and SEO/SEM covered by Carolyn Shelby

Thursday, November 12, 2009 – Day 3
10:15a 11:30a:
Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk covered by Sheara Goldenthal & Marty Weintraub
The Top 50 Best Website Ideas We’ve Ever Seen covered by Avi Wilensky
Interactive Site Review : Organic Focus covered by Barry Schwartz & Brian Ussery
11:30a 12:45p:
Real World, Low Risk, High Reward Link Building Strategies covered by Barry Schwartz & Avi Wilensky
Starting a vBulletin Community covered by Sheara Goldenthal
1:30p 2:45p:
Social Media Measurement and Signals covered by Marty Weintraub
Real World Winning Tactics for Content Creation covered by Sheara Goldenthal
2:55p 4:10p:
Search Bloggers : What’s Hot and Trending? covered by Brian Ussery
Community Hacking: 96 Baiting Strategies You Can Employ covered by Avi Wilensky
4:15p 5:30p:
Super Session : Search Engines and Webmasters – aka: The Search Engine Smackdown covered by Barry Schwartz & Brian Ussery

That is our schedule, I just hope there are no last minute changes to the PubCon side of the schedule.


pubcon logoPubCon Vegas 2009 is next week and like we have done for the past five years, we are live blogging this event. You can see our past coverage at the 2008, 2007, 2006, 2005 and 2004 live blogging of PubCon, WebmasterWorld’s conference.

This year, we will be live blogging the event in real time, using the live blogging tool, CoverItLive.com. We have used this tool for the past few conferences and we enjoy it, so we are sticking with it.

For this show, we have several live bloggers volunteering their time to bring to you the conference. The live bloggers include Avi Wilensky & Sheara Goldenthal from Promediacorp, Brian Ussery aka Beussery, Marty Weintraub from aimClear and Carolyn Shelby aka Cshel. Oh, I will also be doing the live blogging.

Here is our schedule:

Tuesday, November 10, 2009 – Day 1
09:00a 09:45a:
Kickoff Keynote Tony Hsieh, CEO Zappos covered by Barry Schwartz
10:00a 11:15a:
In-House SEO covered by Brian Ussery
Twitter Landscape – Hot Topics and Trends covered by Avi Wilensky & Sheara Goldenthal
11:30a 12:45p:
Capitalizing on Twitter & The Microblogging Revolution covered by Barry Schwartz
What Every Webmaster Should Know About Code Installation covered by Sheara Goldenthal & Avi Wilensky
1:30p 2:45p:
Top-Shelf SEO: Hot Topics and Trends covered by Barry Schwartz & Avi Wilensky
Ecommerce and Shopping Cart Optimization covered by Brian Ussery
2:55p 4:10p:
How Do You Optimize For Universal and Personal Search? covered by Barry Schwartz
Enterprise Level Bid Management covered by Marty Weintraub
Experts on PR & Twitter covered by Brian Ussery
Hot Topics and Trends in the Affiliate Space covered by Sheara Goldenthal
4:15p 5:30p
SEO for Multimedia and Rich Media covered by Brian Ussery & Avi Wilensky

Wednesday, November 11, 2009 – Day 2
10:15a 11:30a:
Local Search and Mobile Optimization covered by Sheara Goldenthal
How do Social Media & Search Intersect? covered by Barry Schwartz & Avi Wilensky
The Wonderful World Of Widgets covered by Marty Weintraub
11:30a 12:45p:
Understanding The Complex Social Marketing Playing Field covered by Brian Ussery
Viral and Video – Two Good Things That Go Great Together covered by Barry Schwartz
1:30p 2:45p:
SEO Design & Organic Site Structure covered by Brian Ussery
Effective Solutions to In-House SEO, PPC, and Campaigns covered by Carolyn Shelby
Social Media & Press Relations covered by Avi Wilensky
Lead Generation and CPA Marketing covered by Sheara Goldenthal
Domaining and Alternative Traffic covered by Barry Schwartz
2:55p 4:10p:
Mega Site SEO Sheara Goldenthal covered by Sheara Goldenthal & Avi Wilensky
Post Mortem – Banned Site Forensics covered by Barry Schwartz
How SEO Can Help Pull the Publishing Industry Back from the Brink covered by Carolyn Shelby
4:15p 5:30p:
Multivariate Testing and Conversion Tweaking covered by Brian Ussery
Hosting Issues and SEO/SEM covered by Carolyn Shelby

Thursday, November 12, 2009 – Day 3
10:15a 11:30a:
Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk covered by Sheara Goldenthal & Marty Weintraub
The Top 50 Best Website Ideas We’ve Ever Seen covered by Avi Wilensky
Interactive Site Review : Organic Focus covered by Barry Schwartz & Brian Ussery
11:30a 12:45p:
Real World, Low Risk, High Reward Link Building Strategies covered by Barry Schwartz & Avi Wilensky
Starting a vBulletin Community covered by Sheara Goldenthal
1:30p 2:45p:
Social Media Measurement and Signals covered by Marty Weintraub
Real World Winning Tactics for Content Creation covered by Sheara Goldenthal
2:55p 4:10p:
Search Bloggers : What’s Hot and Trending? covered by Brian Ussery
Community Hacking: 96 Baiting Strategies You Can Employ covered by Avi Wilensky
4:15p 5:30p:
Super Session : Search Engines and Webmasters – aka: The Search Engine Smackdown covered by Barry Schwartz & Brian Ussery

That is our schedule, I just hope there are no last minute changes to the PubCon side of the schedule.



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David Krantz of AT&T Interactive – #DMS09

On September 23, 2009, In SEO, by Andrew Shotland

I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation.
1.8B searches on their network
20M unique visitors/mnth to Yellowpages.com
250% Mobile Search Growth 2008-2009
74% brand awareness for Yellowpages.com
$89B U.S. Local Ad Spend – Local Interactive = 14% ($12B)
38% of all online search traffic is “local”
27M businesses listed on yellowpages.com
He’s been talking [...]

I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation.

1.8B searches on their network

20M unique visitors/mnth to Yellowpages.com

250% Mobile Search Growth 2008-2009

74% brand awareness for Yellowpages.com

$89B U.S. Local Ad Spend – Local Interactive = 14% ($12B)

38% of all online search traffic is “local”

27M businesses listed on yellowpages.com

He’s been talking a lot about the importance of social in a general way and hinted that it’s going to be a big part of their future strategy – “We have a neat brand and URL we’re going to launch soon”  – Look out Yelp!.

They are making a heavy investment in mobile building apps for all major platforms.

He envisions a one-stop-shop for local interactive media – search, social, display, etc.

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Seth Godin: Sliced Bread

Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High