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Video Recap of Weekly Search Buzz :: January 22, 2010

On January 22, 2010, In SEO, by rustybrick

itunes-subscribe-video.png In this weeks recap, we go a bit all over the place to get through the most important topics we covered in the past 7 days. We talked about a study that showed the minor impact Google personalized search has on SEO. There may have been a Yahoo Search update this week. Microsoft says they will purge their search data within 6 months. Bing’s auto-search suggestions get more current. Bing also shows search results for related queries. Google increased the Sitemaps limit. Google AdWords now has four professional exams. Yahoo released the network distribution feature, finally. SEOmoz built Open Site Explorer, a neat new useful tool. Google Maps lets you add real time content to your business listing. Don’t use the same phone number as your competitor, if you don’t want issues on your Google local listing. Search for Jesus on Google Images and you’ll catch him smoking and drinking. Google continues to cash in, they announced awesome 4th quarter earnings. SEO is being trademarked again, but the story is different. Martin Luther King day was this week, we have the logos for you. That was this past week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here or to see the YouTube version in higher quality, click play & hit “HD.”

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!


itunes-subscribe-video.png In this weeks recap, we go a bit all over the place to get through the most important topics we covered in the past 7 days. We talked about a study that showed the minor impact Google personalized search has on SEO. There may have been a Yahoo Search update this week. Microsoft says they will purge their search data within 6 months. Bing’s auto-search suggestions get more current. Bing also shows search results for related queries. Google increased the Sitemaps limit. Google AdWords now has four professional exams. Yahoo released the network distribution feature, finally. SEOmoz built Open Site Explorer, a neat new useful tool. Google Maps lets you add real time content to your business listing. Don’t use the same phone number as your competitor, if you don’t want issues on your Google local listing. Search for Jesus on Google Images and you’ll catch him smoking and drinking. Google continues to cash in, they announced awesome 4th quarter earnings. SEO is being trademarked again, but the story is different. Martin Luther King day was this week, we have the logos for you. That was this past week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


For the original iTunes version, click here or to see the YouTube version in higher quality, click play & hit “HD.”

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!



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Yahoo Search Advertisers Rejoice Over New Network Distribution Feature

On January 21, 2010, In SEO, by rustybrick

Ever since Yahoo launched their new search marketing platform in 2006, advertisers wanted more control of where their ads were showing.

Yesterday, Yahoo launched a feature named Network Distribution that gives advertisers that control. I wrote up a detailed analysis of the new feature about a week ago at Search Engine Land. Here is a copy of that:

The network distribution settings can be found in a couple places, such as under campaign settings. When you go to those settings, you will see the “Network Distribution” settings above the targeting settings. When you click on that it breaks out the options by content and search networks, in addition to breaking it out by the entire network versus Yahoo Search or Yahoo Partners only. It will also show you the past 30 days of campaign activity based on those sections, to see how many clicks, impressions and costs were associated to those areas. From that screen you can adjust your bid, plus or minus, a specific percentage for each area.

Here is a video from the YSM Blog explaining it a bit more visually:

Threads at DigitalPoint Forums & WebmasterWorld seem to be very happy with this addition. One person said:

This really makes my day.

Forum discussion at DigitalPoint Forums & WebmasterWorld.


Ever since Yahoo launched their new search marketing platform in 2006, advertisers wanted more control of where their ads were showing.

Yesterday, Yahoo launched a feature named Network Distribution that gives advertisers that control. I wrote up a detailed analysis of the new feature about a week ago at Search Engine Land. Here is a copy of that:

The network distribution settings can be found in a couple places, such as under campaign settings. When you go to those settings, you will see the “Network Distribution” settings above the targeting settings. When you click on that it breaks out the options by content and search networks, in addition to breaking it out by the entire network versus Yahoo Search or Yahoo Partners only. It will also show you the past 30 days of campaign activity based on those sections, to see how many clicks, impressions and costs were associated to those areas. From that screen you can adjust your bid, plus or minus, a specific percentage for each area.

Here is a video from the YSM Blog explaining it a bit more visually:

Threads at DigitalPoint Forums & WebmasterWorld seem to be very happy with this addition. One person said:

This really makes my day.

Forum discussion at DigitalPoint Forums & WebmasterWorld.



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